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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 big data sales and marketing software


Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

big data sales and marketing software  on the SAP HANA big data platform. Microsoft Dynamics seems to be following a similar path by not really splurging on MarketingPilot, Netbreeze , and Parature , and by developing the remaining functionality in-house. As the market is still immature, SAP customers’ CIOs are likely to be late adopters, and SAP might still have some breathing room to deliver those capabilities and catch up with the aforementioned competition.   It is still early to predict any market winners and losers here. For now,

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » big data sales and marketing software

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the

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Software as a Service for Customer Relationship Management and Sales


Major vendors are noting the growing demand for software as a service. However, smaller providers are forging new ground by offering services for inventory and collaborative planning.

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Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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Chatting with TradeStone Software @ NRF BIG Retail Shows - Part 2


Part 1 of this series introduced the conundrum that retailers (especially those in the areas of fashion and apparel) encounter in the realms of design, sourcing, ordering, and delivery of private label and branded goods. The article also introduced TradeStone Software and its merchandise lifecycle management (MLM) solutions that enable a number of the world's most successful

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Big Data Comes of Age: Shifting to a Real-time Data Platform


New data sources are fueling innovation while stretching the limitations of traditional data management strategies and structures. Data warehouses are giving way to purpose-built platforms more capable of meeting the real-time needs of more demanding end users and the opportunities presented by big data. Read this white paper to learn more about the significant strategy shifts underway to transform traditional data ecosystems by creating a unified view of the data terrain necessary to support big data and the real-time needs of innovative companies.

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RTI Software


RTI Software, Inc. is a CRM software development company that furnishes out-of-the-box customer service, help desk, problem resolution, defect tracking, sales force, and marketing automation software to medium-sized businesses. The company gears its CRM business process functionality toward the software industry. RTI Software was founded in 1990 and operates from Illinois, USA.

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Addsum Business Software


Addsum Business Software was founded in 1992, as a spin-off of a prior business, Inkit Productions (founded in 1986). The company provides database-driven custom programming and commercial software development services. Addsum’s applications run almost exclusively on Microsoft network operating system platforms. The company is located in Salt Lake City, Utah (US).

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Data Quality Strategy: A Step-by-Step Approach


To realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data—how to clean it and how to keep it clean. Those organizations that approach this issue strategically will be successful. But what goes into a data quality strategy? This paper from Business Objects, an SAP company, explores the strategy in the context of data quality.

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Saba Software


Founded in 1997, Saba (NASDAQ: SABA) is a global provider of strategic human capital management (HCM) software and services. Saba’s people management solutions are used by more than 1,300 organizations and over 17 million end users worldwide. Its customers include ABN AMRO, Bank of Tokyo-Mitsubishi UFJ, BMW, Dell, Lockheed Martin, Tata Consultancy Services, and the U.S. Army and U.S. Navy. It is headquartered in Redwood Shores, California, Saba has offices on five continents. Saba provides solutions for people management through learning, collaboration, performance, compensation and talent management, enabling customers to align, develop, manage and reward their people Saba product offerings address all aspects of HCM and are available both on-premise and on-demand (www.saba.com/products). Its global services capabilities and partnerships provide consulting and implementation services, as well as ongoing worldwide support.

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proALPHA Software


proALPHA Software Corporation provides integrated enterprise level software solutions to mid-range discrete manufacturing, engineering and distribution organizations. proALPHA has demonstrated double digit revenue growth and consistent profitability since being founded in 1992. With over 1000 customers internationally, proALPHA provides the most comprehensive and cost effective extended ERP technology solution available in the market. With North American headquarters located in Nashua, New Hampshire (US), proALPHA has offices in twelve countries and three continents.

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