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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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The Intelligence of Social Media (Part 2)
In the first part of this blog, I mentioned that sentiment analysis measures the polarity of opinion—positive, negative, or neutral—regarding a subject, a

blank media tdk  Intelligence of Social Media (Part 2) In the first part of this blog, I mentioned that sentiment analysis measures the polarity of opinion—positive, negative, or neutral—regarding a subject, a product, a service, etc. Two main approaches can be used to perform sentiment analysis or text mining : a knowledge-based approach, which uses linguistic models to classify sentiments; and a learning-based approach, which uses machine learning techniques to classify text. The concept of sentiment analysis

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Social Media and Customer Experience Feedback


Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?"

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Social Media Analytics: Making Customer Insights Actionable


Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use insights from social media to understand emerging consumer trends and increase the ROI of your marketing campaigns.

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Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

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AT&T Has a Thing for Media


In February 2000, AT&T announced their 'Ecosystem' which offers network infrastructure and hosting services. They’ve done it again, but this time focusing on the delivery of media. The AT&T 'Ecosystem For Media' is designed to be the industry’s premiere end-to-end digital media platform with the goal to serve 10 million simultaneous streaming media internet users.

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The Intelligence of Social Media (Part 1)


According to Wikipedia, “social media is online content created for people using highly accessible and scalable publishing technologies.” These days, networking is very different than it was in the past. A lot of social media services like Twitter, Facebook, LinkedIn, personal blogs, wikis, podcasts, and other types of media content generate big volumes of data. But more importantly, people

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Kirshenbaum Bond & Partners


kb&p''s media folks consider themselves media anthropologists. We are part of the new breed of media people: media planners + brand planners. kb&p''s Media Department specializes in reaching people in unique and surprising ways. It''s very easy to reach lots of people—just buy a spot on prime time TV—but it''s very difficult to reach people in a way which really strikes a chord for a specific brand situation. Before we schedule media for a client, we ask ourselves how does the target use media? What do they do during the day that affects their media consumption? Are they never home because they''re working? Are they attending PTA meetings? Once we completely understand the target, we focus on consumers'' interaction with the brand. We ask ourselves and the target, how do they interact with the product and where do they find information regarding using and purchasing the brand or similar products? Once we understand the target''s media consumption and the target''s relationship with the brand, we look for the intersection point and really try to influence the dynamic. For instance, for Snapple we developed an iron-on to reach teenage boys. At the time, iron-ons were trendy and retro. Our target was teenage boys, notoriously difficult to reach. Teenage boys do a lot of skateboarding, raving and snowboarding. During each of those leisure activities, iron-ons are considered fashionable. We developed an iron-on and ran it in skateboarding, snowboarding and clubbing magazines. The kb&p media crew know how to plan and buy "big" media; but what sets them apart is their ability to think small all the way down to individual projects and the best way to influence them.

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Social Media in Your Supply Chain Keeps Everyone in the Loop


Social media is adding new value to cloud-based supply chain management for companies of all sizes. Internal social media (via Intranet) and external sites like Facebook and Twitter are being increasingly used in a new, flexible supply chain cycle. Read this article to learn how two very different companies are taking advantage of the unique contribution social media can make to the dynamic supply and demand loop.

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RIM Gets the Gist (of Social Media)


The recent acquisition of Gist by BlackBerry developer Research In Motion (RIM) prompted this TEC water cooler information session between TEC's Managing Editor Dave Clark and CRM analyst Gabriel Gheorghiu:DC: OK, even I’ve heard of RIM. What’s Gist? GG: The idea behind Gist was essentially to extend the inbox to the Internet and social world by putting together all contacts from

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SAP for Media-The Solution Portfolio for Newspaper and Magazine Publishers


The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer habits are fragmenting the market. Consequently, gaining the loyalty of your customers and increasing your company’s attractiveness is crucial—now more than ever.

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Can a Virtual Vuvuzela Help Make Your Voice Heard in the Social Media Universe?


It’s a really noisy world we’re living in, and the social media universe is no exception. Even with the tightest security settings and minimal online presence/popularity, you are still subject to advertising, invites, recommendations, requests, etc., most of which are not very useful to you. And things will only get worse: Twitter will start selling followers, Facebook launched Facebook

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