Customer relationship management (CRM) is not and cannot really be social, since social means “of, relating to, or occupied with matters affecting human welfare” (definition taken from The Free Dictionary). In my opinion, CRM does not really affect human welfare, since it brings advantages only to its users and to the customers of the companies using it.
In this blog post, I will explain why
be used to monitor blogs, social media Web sites, etc? In my opinion, SCRM takes advantage of social media to make CRM more efficient. In other words, instead of taking the phone book and calling people to market your services, now you can search people on Facebook and Twitter, to see who might be interested in your products. Or, instead of using door-to-door sales people, you can send newsletters, e-mail blasts, etc. to thousands of people all at the same time. Social media can also help you