Welcome to the customer experience. We all have them. Some are good, others bad. A variety of factors - the user interface (UI), customer support, marketing messages, etc. - shape these experiences. All of these things collectively create our view of a product, service or provider.
bottom line design
factors that affect the bottom line, Rubin says. In fact, I don't think that it's an exaggeration to say that user experience on an e-business application is the number one predictor of success. During his recent keynote address at the Ericcson Conference on Usability in Athlone, Ireland, Rubin stressed the strategic role the user experience plays in gaining a competitive advantage. With the explosion of new economy products and services, the notion of 'usability' has expanded, evolved and been