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Documents related to » brand awareness kotler


Leverage Google Analytics to Enhance Marketing Awareness and Performance
Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program.

BRAND AWARENESS KOTLER: Leverage Google Analytics to Enhance Marketing Awareness and Performance Leverage Google Analytics to Enhance Marketing Awareness and Performance Source: Blue Tent Marketing Document Type: White Paper Description: Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about
3/2/2009 12:48:00 PM

Infor Opens HQ in New York, and Reveals New Brand » The TEC Blog
York, and Reveals New Brand » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about TEC s software s

BRAND AWARENESS KOTLER: Charles Phillips, ERP, industry watch, infor, ion, NYC, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
22-10-2012

MAPICS Unifies The Brand And Interacts For CRM Solutions
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent partnership initiatives bundled with a unified product branding might be the way to more effectively sell beyond the current XA client base, which is the must for the long-term viability.

BRAND AWARENESS KOTLER: MAPICS Unifies The Brand And Interacts For CRM Solutions MAPICS Unifies The Brand And Interacts For CRM Solutions P. Catz and P.J. Jakovljevic - October 8, 2001 Read Comments Event Summary On August 27, MAPICS, Inc . (NASDAQ: MAPX), a global provider of extended ERP applications for mid-sized manufacturers, and Interact Commerce Corporation , a division of the Sage Group Plc . and the provider of SalesLogix, possibly the leading small business and mid-market CRM product, and ACT! , one of the best-selling
10/8/2001

Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis
A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability, many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer habits change, there is competitive consolidation, and new markets open. A number of brands will succeed in the downturn. Find out how yours can be among them.

BRAND AWARENESS KOTLER: Brand: Maintain and Grow Brand Value in a Time of Crisis Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis Source: SAP Document Type: White Paper Description: A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability, many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer habits change, there is competitive consolidatio
9/1/2010 3:28:00 PM

IBM Aims Renamed UNIX Server at Sun
In the latest phase of its campaign to unseat Sun as the dominant Internet server brand, IBM has released a slew of performance benchmarks for its 'eServer pSeries' UNIX server.

BRAND AWARENESS KOTLER:
11/2/2000

Stock Build Optimization in Food and Beverage Manufacturing: Are Your Profits Suffering Due to Stockouts or Expired Stock?
For food and beverage manufacturers, the failure to meet demand peaks can result in poor customer service, lost revenue, stockouts, brand erosion, and—in extreme cases—being delisted by a major customer. However, with stock build optimization, manufacturers can minimize the time and total value of the stock being held, and realize higher profits and working capital.

BRAND AWARENESS KOTLER: service, lost revenue, stockouts, brand erosion, and—in extreme cases—being delisted by a major customer. However, with stock build optimization, manufacturers can minimize the time and total value of the stock being held, and realize higher profits and working capital. Stock Build Optimization in Food and Beverage Manufacturing: Are Your Profits Suffering Due to Stockouts or Expired Stock? style= border-width:0px; />   comments powered by Disqus Related Topics:   Production Planning,  
2/10/2006 11:09:00 AM

10 Steps to Justifying a Learning Management System for Your Partner and Supplier Training
Consistency is a common challenge for partner and supplier managers across industries and around the world. How can companies instill common messaging, brand-identity, and quality practices across this extended enterprise? A learning management system (LMS), as part of a knowledge management strategy, can help bridge this gap. Find out how LMS can help you cut training costs and ensure partner compliance in ten steps.

BRAND AWARENESS KOTLER: companies instill common messaging, brand-identity, and quality practices across this extended enterprise? A learning management system (LMS), as part of a knowledge management strategy, can help bridge this gap. Find out how LMS can help you cut training costs and ensure partner compliance in ten steps. 10 Steps to Justifying a Learning Management System for Your Partner and Supplier Training style= border-width:0px; />   comments powered by Disqus Related Topics:   Business Performance Management (
6/12/2008 3:11:00 PM

E-CRM in Your Enterprise
In today’s global marketplace, subtle and complex changes in consumer relationships can directly impact your brand equity, owing mainly to an unprecedented glut in information. Add to this consumer expectations for seamless, consistent service, and you’ll find it a challenge to attract, serve, and retain your customers. So how can you transition intelligently to the e-customer relationship management (CRM) model today?

BRAND AWARENESS KOTLER: can directly impact your brand equity, owing mainly to an unprecedented glut in information. Add to this consumer expectations for seamless, consistent service, and you’ll find it a challenge to attract, serve, and retain your customers. So how can you transition intelligently to the e-customer relationship management (CRM) model today? E-CRM in Your Enterprise style= border-width:0px; />   comments powered by Disqus Related Topics:   Customer Relationship Management (CRM),   E-CRM Source: Aalpha
8/5/2008 3:04:00 PM

An In-depth Look at ROI
As the economy turns sour, and IT budgets remain flat or get reduced, doing more with the infrastructure you have has never been more important. But investing in the same old networking infrastructure, storage, servers, and bandwidth is not going to help you reach your strategic goals. Get a return on investment (ROI) analysis for one brand of network appliances that can help you reach your IT objectives.

BRAND AWARENESS KOTLER: (ROI) analysis for one brand of network appliances that can help you reach your IT objectives. An In-depth Look at ROI style= border-width:0px; />   comments powered by Disqus Related Topics:   Electronic Distribution and Storage,   Server,   Return on Investment (ROI) Related Keywords:   Riverbed Technology,   server,   storage,   roi,   network storage,   external storage,   attached storage,   storage attached,   server storage,   san storage,   return on investment,   blade server,
7/12/2010 1:34:00 PM

Support and Maintenance: No Longer the Software Industry s Best Kept Secret ?
Support and maintenance (S&M) contracts mean very different things to vendors and to users. With user enterprises' growing awareness of how these S&M agreements affect their bottom lines, vendors need to reassess their pricing and value proposition strategies.

BRAND AWARENESS KOTLER: it replaced with a brand new one—no questions asked. This latter policy is logically much more expensive, and it costs about 1020 percent of the original price. But this is where the similarity with enterprise applications ends. Everyone realizes that trading in an outdated enterprise application, or replacing one that is malfunctioning, is far too difficult and inconvenient (if even possible) for the customer than doing so with an appliance or a car. In reference to the previous analogy of shopping
3/30/2007

Recent Developments in One Price Management Provider s Business
A quality product offering doesn't guarantee success for any up-and-coming vendor, especially in a market requiring more awareness and depending on organizational change. While Zilliant appears to be the early market leader, its long-term success depends on several factors.

BRAND AWARENESS KOTLER: Recent Developments in One Price Management Provider s Business Recent Developments in One Price Management Provider s Business P.J. Jakovljevic - June 13, 2007 Read Comments Zilliant , a data-driven price management software provider that focuses on business-to-business (B2B) enterprises, continues to take its science-based enterprise pricing solutions to higher levels. To learn more about Zilliant and its offerings, please see What if Companies Could Use Science to Align Prices to Market and Maximize
6/13/2007


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