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 brand fidelity


Web-site Strategy for Organizations in the Corporate Services Industry
As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional

brand fidelity  (2008), “Antecedents of True Brand Loyalty”, Journal of Advertising, Volume 37, Issue 2, pp. 99-117 Phillips, D., (2006), “Relationships are the Core Value for Organisations: A Practitioner Perspective,” Corporate Communications: An International Journal, Volume 11, Issue 1, pp. 34 - 42 Searches related to Website Strategy for Organisations in the Corporate Services Industry : Advanced Corporate Services | Business Services Corporation | Complete Corporate Services | Corporate Services Inc |

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Documents related to » brand fidelity

Wireless (In)Security Trends in the Enterprise


Wireless Fidelity (WiFi) has become a mainstream technology offering great benefits and efficiencies but carrying with it unique security challenges. Unsecured WiFi provides an easy target for hit-and-run style attacks allowing hackers to cause severe damage while remaining invisible and undetected. Ignoring the specific requirements for securing their enterprise network and users against WiFi vulnerabilities, businesses risk loss of confidential data, legal fines and penalties, and brand erosion. By following WiFi security best practices and using the right tools, enterprises can reap the benefits of WiFi while protecting their IT infrastructure from WiFi threats.

brand fidelity  fines and penalties, and brand erosion. By following WiFi security best practices and using the right tools, enterprises can reap the benefits of WiFi while protecting their IT infrastructure from WiFi threats. Read More

Dassault Systèmes-Expanding Product Development and the 3D Experience


The Dassault Systèmes vision is to enable everyone—from product designers, engineers, and suppliers to end users and their respective communities—to create, share, and experience the three-dimensional virtual world, thereby maximizing the value of their intellectual property and digital assets. In this article, TEC principal analyst P.J. Jakovljevic reports on the 3D design tools he recently saw demoed, how they enable collaboration, and their application to manufacturing and other sectors.

brand fidelity  introduction of the 3DVIA brand for lifelike 3D experiences easily accessible and viewable by ordinary users. 3DVIA extends 3D to new businesses and consumers in order to create new communities with 3D models as their common language. With its open Web services architecture, 3DVIA enables high-fidelity distribution of 3D content (which is not as “heavy” in engineering details as are CAD files for engineers). Lately, consumers have ever-more input on upcoming products and their features, whereby Read More

Private Label Brands: A $50 Billion Market--Grow and Secure Your Brand


Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the brand. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the CPG brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the brand can tarnish the brand and, in many cases, have severe economic implications across the whole range of products sold. Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the brand integrity strategies used today by some of the most successful Private Label retailers.

brand fidelity  Market--Grow and Secure Your Brand Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the brand. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the CPG brand manufacturer. These issues include Read More

E2open Business Network Surpasses 100,000 Registered Users


E2open is a provider of cloud-based software solutions enabling enterprises to procure, manufacture, sell, and distribute products more efficiently through collaborative execution across global trading networks. Brand owners can use E2open solutions to gain visibility into and control over their trading networks through the real-time information, integrated business processes, and advanced

brand fidelity  across global trading networks. Brand owners can use E2open solutions to gain visibility into and control over their trading networks through the real-time information, integrated business processes, and advanced analytics that E2open provides. A few months after going public, the company announced that the E2open Business Network has surpassed 100,000 unique registered users and has grown 25 percent since this time a year ago. The E2open Business Network allows participants to securely access and share Read More

Growing and Securing Strong Retailer Brands


Private label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the consumer packaged goods (CPG) brand manufacturer. Failure to establish adequate processes and systems to support the brand can have severe economic implications. Learn about the brand integrity strategies used today by some of the most successful private label retailers.

brand fidelity  consumer packaged goods (CPG) brand manufacturer. Failure to establish adequate processes and systems to support the brand can have severe economic implications. Learn about the brand integrity strategies used today by some of the most successful private label retailers. Read More

Client Case Study: Samuels Jewelers


Samuels Jewelers needed a digital publishing solution to extend its online presence and convey brand excellence. Zmags Commerce was able to create shoppable online catalogs while integrating with the existing e-commerce solution.

brand fidelity  online presence and convey brand excellence. Zmags Commerce was able to create shoppable online catalogs while integrating with the existing e-commerce solution. Read More

The Extended Enterprise in Action: Promoting Brand Image, Increasing Customer Retention, Boosting Ag


Building on the limitations of traditional learning management systems—e.g., in federating information to external reps, SumTotal’s Extended Enterprise solution can bring about the efficient delivery of knowledge for the strategic purpose of transforming business performance. See how this platform can help specific verticals, such as financial services/insurance, promote and sell their products to external audiences.

brand fidelity  Enterprise in Action: Promoting Brand Image, Increasing Customer Retention, Boosting Ag Building on the limitations of traditional learning management systems—e.g., in federating information to external reps, SumTotal’s Extended Enterprise solution can bring about the efficient delivery of knowledge for the strategic purpose of transforming business performance. See how this platform can help specific verticals, such as financial services/insurance, promote and sell their products to external Read More

Oracle Releases Mobile Updates for Its PeopleSoft Campus Solutions Suite


Oracle has released new mobile functionality for PeopleSoft Campus Solutions addressing institutional expectations to brand, customize, and extend the smartphone application for its students.  The mobile enhancements were developed using Oracle’s Continuous Delivery Model, which protects higher education institutions from disruptive major upgrades by delivering features packs that provide new

brand fidelity  addressing institutional expectations to brand, customize, and extend the smartphone application for its students.  The mobile enhancements were developed using Oracle’s Continuous Delivery Model, which protects higher education institutions from disruptive major upgrades by delivering features packs that provide new functionality for immediate needs. By taking advantage of Oracle Application Development Framework (ADF) Mobile, which comes with the suite, colleges and universities are able to extend Read More

The Four Ps of Food Safety


Food safety is in the news, and recalls are not uncommon. For the food processor, a well-publicized incident can mean major damage to its brand and its revenue—and maybe the end of the company. The greater a food company’s risk, the greater the need for a proactive food safety strategy. Olin Thompson suggests the four Ps for a food safety strategy.

brand fidelity  major damage to its brand and its revenue—and maybe the end of the company. The greater a food company’s risk, the greater the need for a proactive food safety strategy. Food safety strategy can be summarized with “the four Ps.” What’s the Risk? When it comes to food safety, not all products are equal. Some products are inherently at greater risk than others. The raw material or ingredients represent one factor of risk. Leafy green vegetables (remember the spinach scare) are considered the Read More

3 Microsoft Shop Myths Dispelled?


Here’s the context: You’re selecting an ERP system. Your office is standardized on Windows and MS Office Suite. Should you select MS Dynamics and become a full-fledged “MS shop”? We’ll look at three reasons you should lean toward MS Dynamics—and then look at why those reasons might be less compelling than you think. Myth #1: User Adoption Is Easy True: User familiarity leads to

brand fidelity  listening. * Myth #2: Brand Power Rules True: Everybody’s heard of Microsoft . Brand power may be a significant influence for decision makers during software selection. Here’s a true story: after one company’s well-rounded selection process, the selected vendor was proposed to the board for final approval—but was rejected due to the board members’ unfamiliarity with the brand name. Brand has become such a big influence on consumer behavior that even software selection (which is supposed to be a Read More

SYSPRO - Awaiting Positive IMPACT From Its Brand Unification Part Two: Market Impact


With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity.

brand fidelity  Positive IMPACT From Its Brand Unification Part Two: Market Impact Market Impact Last fall, SYSPRO , a privately held global provider of enterprise software for small to medium enterprises (SMEs), with its US headquarters in Costa Mesa, CA ( www.syspro.com ), announced a new global brand, representing the culmination of more than 18 months of extensive internal market research and preparation. To optimize brand awareness and increase market penetration, the company, SYSPRO and its product, IMPACT Encore Read More

IBM PC Line Redrawn


IBM has decided to combine its entire desktop PC line under one name. The NetVista brand, until last week the name for IBM’s thin clients and appliance desktops, will now cover the whole range, including newly-released models for home and business.

brand fidelity  consolidation under the NetVista brand will be a mixed blessing for IBM. On one side, there is an attempt to tie into the forward-looking brand used for their Internet appliance product line; the flip side is that none of IBM's main competitors (with the possible exception of Gateway) use a single brand name for both home and business PCs. We believe expecting the customer to remember the difference between a NetVista A20 (large enterprise), a NetVista A20m (small business), and a NetVista A20i Read More

Dassault Systèmes Introduces Perfect Shelf, a CPG and Retail Solution Experience


Dassault Systèmes touts Perfect Shelf as a game-changing industry solution experience for consumer packaged goods (CPG) manufacturers and retail companies. It seems to be a rebranding of the 3DVIA Store offering. Retailers can model virtual shelves and stock them with lifelike items (realistic 3D product representations) created from either 2D computer-aided design (CAD) drawings or

brand fidelity  go together, etc. CPG brand manufacturers and retailers can more efficiently design shelf layouts, and experience them through the eyes of consumers. Dassault Systèmes might expand its market opportunity in this way (away from its traditional PLM and CAD realms) and compete with JDA Software or Oracle AVT retail space planning software and plan-o-grams. Further TEC Reading Dassault’s Consumer Experience Management, Virtually Yours (July 2012) Dassault Systèmes—Expanding Product Development and the Read More

Tracing Food Quality and Safety, or We Are What We Eat, After All (Part I)


Besides the ongoing (seemingly never-ending) presidential campaign and celebrity scandals/gossip, food safety is very much in the news. Indeed, incidents of outbreaks, contamination, product recalls and whatnot flood TV channels as breaking news every now and then. Consumers, governments and the various members of the food supply chain are rightly concerned about food safety, and there has been

brand fidelity  Safety, Government Regulations, and Brand Protection article), editor at Food Engineering Magazine and currently Vice President (VP) of Industry Strategy at Lawson Software, tells us that all this media attention on food safety has had a real effect on any potential impact of a food safety incident. Increased public awareness actually helps minimize any potential negative impact on the consumer. People are more aware of the danger and the attention of the media helps communicate and alert the public. For Read More