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Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

brand filetype ppt  value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » brand filetype ppt


Tis The Season for Call Center Fraud
To optimize customer buying experience and create a human connection to their brand, online retailers, or eTailers, increasingly turn to call centers. Although

brand filetype ppt  human connection to their brand, online retailers, or eTailers, increasingly turn to call centers. Although many eTailers invest in technology to thwart online fraud, many have ignored protecting their own call centers. Thus, these centers have not had the same level of fraud deterrence. Learn more about detecting call center fraudsters among a sea of valid shoppers. Read More
Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

brand filetype ppt  channel marketing programs by brand owners in the high-technology industries; the increasing importance of better managing trade promotion funds in consumer goods businesses; the need to reduce customer acquisition costs in financial firms; and the growth of pay-for-performance advertising among small and midsize companies. These transformations are necessitating massive changes in companies and thus in their marketing organizations, including a shift from a product to a customer focus; a greater Read More
Waking Up to a “New Day” at Infor
Moving away from the relentless acquisitions of the past, Infor is waking up to a brand new day, marked by innovative product development that will change the

brand filetype ppt  deals owing to their brand recognition, but at a SMB prospect or existing Infor customer, Infor has a good shot owing to deep industry-specific solutions that are easy to demo and implement and/or not that easy to replace with another solution. The Syteline, LN, LX , SX.e , Adage, as well as Lawson S3 and M3 ERP solutions have vertical depth or the ability to have division-specific configurations that roll up into a corporate umbrella. SAP still struggles with this requirement, while Oracle is not univers Read More
Growing Your Brand in Challenging Times
Find out in Growing Brand Value in Challenging Times.

brand filetype ppt  Your Brand in Challenging Times What company wouldn’t want to have the brand value of Coca-Cola, Apple, or IBM? Strong brands allow you to attract and retain customers, achieve price premiums, and staff your workforce with top talent. But how do you intelligently—and cost-effectively—protect and nurture your brands in an uncertain marketplace? Find out in Growing Brand Value in Challenging Times . You’ll learn about the key aspects of managing your brands for success in a difficult economy, Read More
Infinium Returns To Its Core Competencies To Succeed Part 2: Challenges and User Recommendations
Despite solid horizontal ERP functionality, product flexibility, and very good customer service, Infinium's challenge remains its lack of mind share and brand

brand filetype ppt  its low mind share, brand awareness and visibility. For example; the process marketing activities for this quarter include advertising and sponsorships on various process industries relevant web sites and/or publications (e.g., www.foodprocessing.com and www.chemicalprocessing.com ), series of direct mail and emails to several dozens of thousand contacts, and virtual seminars promoting benefits of CRM to manufacturing enterprises co-sponsored by IBM. Similar plans are being executed for the healthcare Read More
Zumba Fitness Selects Lectra Fashion PLM
Zumba Fitness, LLC has decided to implement Lectra Fashion PLM to manage its active wear line.

brand filetype ppt  As a global lifestyle brand that fuses fitness, entertainment, and culture into a workout, Zumba classes blend upbeat world rhythms with easy-to-follow choreography for a total-body workout. Founded in 2001, the company reports more than 15 million weekly participants in over 200,000 locations around the world.   The lifestyle brand also designs, develops, and sells apparel from active wear essentials to fashion-infused designs, offering a range of pieces that transition from the studio to the streets. Read More
PTC's PLM Portfolio Gets More Comprehensive: Day 1 Overall Impression at PTC/USER World Conference 2010
Last year, after the TEC certification process for PTC Windchill 9.0 (download the certification report), I was convinced that this solution is quite

brand filetype ppt  Insight is a parallel brand to Windchill. However, noticing that InSight well covered the Regulatory and Compliance functionality module within TEC’s comprehensive PLM evaluation model, we decided to include InSight in the evaluation in order to present a more comprehensive look of PTC's PLM capability. Today, after the keynote speech on PTC's technology vision and strategy, presented by Brian Shepherd (EVP, Product Development, PTC), I'd expect to include more PTC's brands into the certification if Read More
Intel's
Intel has announced a brand of Web appliances that don't use Microsoft's Windows operating software. Instead, the new devices will run on the Linux operating

brand filetype ppt  Intel has announced a brand of Web appliances that don't use Microsoft's Windows operating software. Instead, the new devices will run on the Linux operating system, which many customers are concluding is ideal for simple Web-surfing machines. According to Claude Leglise, vice president of Intel's architecture business group and head of its home products group, these appliances will be geared toward the home/consumer market, and will initially be made by consumer electronics manufacturers. Besides making Read More
Case Study: Staples Brand Group
Staples Brand Group (SBG), the group responsible for products carrying the Staples brand name, offers a wide range of products, from items as simple as pencil

brand filetype ppt  Study: Staples Brand Group Staples Brand Group (SBG), the group responsible for products carrying the Staples brand name, offers a wide range of products, from items as simple as pencil leads to complex products such as ergonomic office chairs. Learn about the solutions SBG uses to drive global sourcing, track costs and shipments, and achieve the lowest possible product costs with 99 percent on-time deliveries across global suppliers and customers. Read More
The Four Ps of Food Safety
Food safety is in the news, and recalls are not uncommon. For the food processor, a well-publicized incident can mean major damage to its brand and its revenue

brand filetype ppt  major damage to its brand and its revenue—and maybe the end of the company. The greater a food company’s risk, the greater the need for a proactive food safety strategy. Food safety strategy can be summarized with “the four Ps.” What’s the Risk? When it comes to food safety, not all products are equal. Some products are inherently at greater risk than others. The raw material or ingredients represent one factor of risk. Leafy green vegetables (remember the spinach scare) are considered the Read More
Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch
When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that clashed with their image. JWT's

brand filetype ppt  Lipton-Brisk had an established brand with one target audience, and instead, seemed to direct their branding to another they perceived was on the web, which led to a major issue with their client. According to Wall Street journalist Kathryn Kranhold ( Lipton Brisk Found Online Ad Firm Was Just Too Cool for Its Taste , WSJ, July 21, 2000), Agency.com personnel did not seem to grasp that the brand could continue to address Lipton Brisk's audie nce on the web; instead they directed the brand message at Read More
The Extended Enterprise in Action: Promoting Brand Image, Increasing Customer Retention, Boosting Agility, Improving Business Performance
Building on the limitations of traditional learning management systems—e.g., in federating information to external reps, SumTotal’s Extended Enterprise solution

brand filetype ppt  Enterprise in Action: Promoting Brand Image, Increasing Customer Retention, Boosting Agility, Improving Business Performance Building on the limitations of traditional learning management systems—e.g., in federating information to external reps, SumTotal’s Extended Enterprise solution can bring about the efficient delivery of knowledge for the strategic purpose of transforming business performance. See how this platform can help specific verticals, such as financial services/insurance, promote and Read More
SYSPRO - Awaiting Positive IMPACT From Its Brand Unification Part Three: Challenges and User Recommendations
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The current market trend is towards vendors

brand filetype ppt  Positive IMPACT From Its Brand Unification Part Three: Challenges and User Recommendations Challenges Last fall, SYSPRO , a privately held global provider of enterprise software for small to medium enterprises (SMEs), with its US headquarters in Costa Mesa, CA ( www.syspro.com ), announced a new global brand, representing the culmination of more than 18 months of extensive internal market research and preparation. To optimize brand awareness and increase market penetration, the company, SYSPRO and its Read More
E-CRM in Your Enterprise
In today’s global marketplace, subtle and complex changes in consumer relationships can directly impact your brand equity, owing mainly to an unprecedented glut

brand filetype ppt  can directly impact your brand equity, owing mainly to an unprecedented glut in information. Add to this consumer expectations for seamless, consistent service, and you’ll find it a challenge to attract, serve, and retain your customers. So how can you transition intelligently to the e-customer relationship management (CRM) model today? Read More

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