Abstract:
In compliance with the August arbitrator’s report on the conflict between Arthur Andersen and Andersen Consulting, the consulting
firm has announced its new name to be Accenture. It wants this new identity to fully brand it in the marketplace, a task we
think will be harder than Accenture admits. (...)
Excerpt related to
brand imagery:
In compliance with the August arbitrator’s report on the conflict between Arthur Andersen and Andersen Consulting, the consulting
firm has announc...
Published:
2000-11-08