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Abstract:
A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability,
many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer
habits change, there is competitive con (...)
Excerpt related to
brand management companies:
... talent. But in times of economic instability, many companies trim costs around efforts
such as brand building. Downturns, however ...
Published:
2010-09-01
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Abstract:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acquisition In Relation To Brand Value and Supply Chain. Any corporate executive can tell you that a strong
brand can help achieve price premiums, promote customer (...)
Excerpt related to
brand management companies:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acqui...
Published:
2010-03-11
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Abstract:
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute
to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove
their value to the organization. Learn about cust (...)
Excerpt related to
brand management companies:
... Learn about customer relationship management (CRM) applications that can help align
your organization to increase marketing success. ...
Published:
2010-09-01
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Abstract:
Fashion brands and retailers are learning that simply changing processes isn’t enough to add value to their business, turning
to product lifecycle management (PLM) solutions to help meet growing demands for innovative products while strengthening brands
and profitability. Learn why the fashion business (...)
Excerpt related to
brand management companies:
... retailers are learning that simply changing processes isn’t enough to add value to their business, turning
to product lifecycle management (PLM) solutions to ...
Published:
2011-02-15
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Abstract:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The
current market trend is towards vendors that can provide comprehensive solutions for small and medium-sized companies with
a justifiable return on investment (ROI), and SYSPRO seems to (...)
Excerpt related to
brand management companies:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The current
market trend is t...
Published:
2003-03-15
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Abstract:
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B
software. That difference can seriously impact the cost of marketing your software. (...)
Excerpt related to
brand management companies:
Understanding the difference between branding and positioning is especially important if you're involved in marketing
B2B software. That differenc...
Published:
2004-11-26
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Abstract:
Intense product architecture rejuvenation, functional enhancements cycles, and market consolidation exert pressure on all
mid-market vendors offering ERP and warehouse management solutions. Adonix must carefully allot research and development funds
and screen its new assets to increase its competitive ed (...)
Excerpt related to
brand management companies:
Intense product architecture rejuvenation, functional enhancements cycles, and market consolidation exert pressure on all
mid-market vendors offer...
Published:
2005-09-22
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Abstract:
Response Management: Rapid Response to Change Drives Improved Operating Performance. Get Free Data and Other Software to Define
Your Assessment about Response Management and Operating Performance. Increasingly, success depends not only on how fast manufacturers
can act, but how fast they can react—a (...)
Excerpt related to
brand management companies:
... Can Your Business Afford its Current Response Management Strategy ...
For today"s brand owners and manufacturers, the ... Most companies
spend vast amounts of time and ...
Published:
2010-03-11
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Abstract:
Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off
amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a
liability. (...)
Excerpt related to
brand management companies:
... however, can turn an established brand asset into ... be broadly applied
to all companies that manufacture ... food and beverage product lifecycle management
(PLM) must ...
Published:
2006-11-02
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Abstract:
Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with
those of their partners and distribution channels than those that can, leaving them vulnerable in terms of brand management
due to poor visibility. (...)
Excerpt related to
brand management companies:
Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with those
of their partners a...
Published:
2003-05-03
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Abstract:
Response Management: Enabling a Demand-driven Supply Network. Get Advice Related to Demand-driven Supply Network and Response
Management. Customer and commercial demands are changing the way manufacturers manage their positions in the supply chain.
The financial impact on a company that is unable to respo (...)
Excerpt related to
brand management companies:
... owners have become "virtual companies" with global ... Brand
owners remain directly accountable for customer ... proactive supply chain risk management
via Response ...
Published:
2010-03-11
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Abstract:
The acquisition has at least the following two synergies between the two merged companies 1) geographical coverage, and 2)
the strong relationships that both independently have with Microsoft. (...)
Excerpt related to
brand management companies:
The acquisition has at least the following two synergies between the two merged companies 1) geographical coverage, and 2)
the strong relationship...
Published:
2004-12-16
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Abstract:
Ensuring Food Safety and Brand Protection through Supply Chain Traceability.Reports and Other Software Program to Use In Your
System of Supply Chain Traceability. To ensure the safety of domestic and global food supplies, demands for brand protection
assurance are on the rise from customers in the food in (...)
Excerpt related to
brand management companies:
Ensuring Food Safety and Brand Protection through Supply Chain Traceability.Reports and Other Software Program to Use In Your
System of Supply Chai...
Published:
2010-03-11
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Abstract:
The Worldwide Retail Exchange (WWRE) and the Global NetXchange (GNX) have merged their complementary Web-enabled product
sets to form Agentrics LLC. One outcome is the ProductVine PLM solution, which is clearly designed for and targeted to private
label retailers. (...)
Excerpt related to
brand management companies:
The Worldwide Retail Exchange (WWRE) and the Global NetXchange (GNX) have merged their complementary Web-enabled product sets
to form Agentrics LL...
Published:
2005-12-16
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Abstract:
Consistency is a common challenge for partner and supplier managers across industries and around the world. How can companies
instill common messaging, brand-identity, and quality practices across this extended enterprise? A learning management system
(LMS), as part of a knowledge management strategy, ca (...)
Excerpt related to
brand management companies:
... How can companies instill common messaging, brand-identity, and quality
practices across this extended enterprise? A learning management system (LMS), as part ...
Published:
2010-03-11
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Abstract:
GNX ProductVine is an enterprise software suite that enables retailers with private brand food programs to seamlessly integrate
and manage all elements of brand integrity, regulatory and food safety compliance, and new product development and introduction,
with an automated, web-based process. (...)
Excerpt related to
brand management companies:
... to seamlessly integrate and manage all elements of brand integrity, regulatory ...
strong>Productvine for Collaborative Product Lifecycle Management (PLM)</strong>. ...
Published:
2010-03-11
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Abstract:
Web sites are very public, putting the brand and image of a company out there on the site for all to see. Companies need
to be sure they have a firm grip on what website visitors see. Rational Software and Vignette Corp. have teamed up to provide
a product to do just that. (...)
Excerpt related to
brand management companies:
Web sites are very public, putting the brand and image of a company out there on the site for all to see. Companies need to
be sure they have a fi...
Published:
2000-12-12
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Abstract:
The requirement for robust PCM is finally being recognized among chief information officers (CIO) and IT managers, who are
looking to create and manage a centralized repository of rich product content, and also by many enterprise vendors. (...)
Excerpt related to
brand management companies:
... For every product under its brand umbrella, there are ... $40 Billion
Is Being Wasted by Companies without Product Information Management Strategies—How ...
Published:
2004-11-12
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Abstract:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its
product information management (PIM) and data synchronization tools. (...)
Excerpt related to
brand management companies:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its product
information manag...
Published:
2004-03-12
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Abstract:
The on demand paradigm and enterprise incentive management market seem to have established a viable cross-section to the
extent that, going forward, some players feel comfortable enough to opt solely for the software-as-a-service, subscription-based
delivery model. (...)
Excerpt related to
brand management companies:
The on demand paradigm and enterprise incentive management market seem to have established a viable cross-section to the extent
that, going forwar...
Published:
2007-05-07