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Documents related to » brand proposal


How To Write a Winning Proposal
Your proposal should prove your case, and motivate the client to buy your services or applications. But all too often, reading a proposal is almost as painfully difficult as writing one. So what are the secrets of truly successful proposal-writing?

BRAND PROPOSAL: How To Write a Winning Proposal How To Write a Winning Proposal Tom Sant - July 18, 2006 Read Comments In today s economy, sales people have to write more proposals, and better proposals, than ever before. As the industry has become more competitive and complex, customers have become both more confused and more demanding. As a result, they are likely to listen to a presentation, nod their heads, and mutter those dreaded words, Sounds good! Why don t you put that in writing for me? Why Do Customers Want
7/18/2006

Success Keys for Proposal Automation
Proposal writing has become a common requirement throughout the entire business world. And for many sales people, they are a necessary evil. If you're thinking about automating your proposal process, there are ten critical success keys to a successful implementation.

BRAND PROPOSAL: Success Keys for Proposal Automation Success Keys for Proposal Automation Tom Sant - September 25, 2006 Read Comments In today s economy, sales people have to write more proposals, and better proposals, than ever before. As the industry has become more competitive and complex, customers have become both more confused and more demanding. As a result, they are likely to listen to a presentation, nod their heads, and mutter those dreaded words, Sounds good! Why don t you put that in writing for me? Why Do
9/25/2006

Case Study: Staples Brand Group
Staples Brand Group (SBG), the group responsible for products carrying the Staples brand name, offers a wide range of products, from items as simple as pencil leads to complex products such as ergonomic office chairs. Learn about the solutions SBG uses to drive global sourcing, track costs and shipments, and achieve the lowest possible product costs with 99 percent on-time deliveries across global suppliers and customers.

BRAND PROPOSAL: Case Study: Staples Brand Group Case Study: Staples Brand Group Source: Arigo Document Type: Case Study Description: Staples Brand Group (SBG), the group responsible for products carrying the Staples brand name, offers a wide range of products, from items as simple as pencil leads to complex products such as ergonomic office chairs. Learn about the solutions SBG uses to drive global sourcing, track costs and shipments, and achieve the lowest possible product costs with 99 percent on-time deliveries across
2/1/2010 4:59:00 PM

Infor Opens HQ in New York, and Reveals New Brand » The TEC Blog
York, and Reveals New Brand » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about TEC s software s

BRAND PROPOSAL: Charles Phillips, ERP, industry watch, infor, ion, NYC, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
22-10-2012

SYSPRO - Awaiting Positive IMPACT From Its Brand UnificationPart Two: Market Impact
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity.

BRAND PROPOSAL: Positive IMPACT From Its Brand Unification Part Two: Market Impact SYSPRO - Awaiting Positive IMPACT From Its Brand Unification Part Two: Market Impact P.J. Jakovljevic - March 14, 2003 Read Comments Market Impact Last fall, SYSPRO , a privately held global provider of enterprise software for small to medium enterprises (SMEs), with its US headquarters in Costa Mesa, CA ( www.syspro.com ), announced a new global brand, representing the culmination of more than 18 months of extensive internal market
3/14/2003

Best Software Delivers More Insights To Its Partners (As Well As To The Market)Part Four: Market Impact Continued
Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software brand in 2002 emanated from the company's ability to deliver highly integrated components, and to weave a unified story around this concoction of products, many of them with best-of-breed traits.

BRAND PROPOSAL: under the Best Software brand in 2002 emanated from the company s ability to deliver highly integrated components, and to weave a unified story around this concoction of products, many of them with best-of-breed traits. Individually, both the former Interact Commerce and the old-new Best Software had long respectively been delivering attractive front-office/back-office solutions for small and mid-sized organizations. Offering all of these products now under the Best Software master brand provides customer
7/28/2003

IBM Express-es Its Candid Desire For SMEs
IBM has recently reenergized its incursion into the mid-market gold rush with a new program carrying the 'Express' brand, which targets companies with less than 1,000 employees with a bundle of hardware, software infrastructure, professional services, and financing. IBM hopes to ride on the mid-market forays of a plethora of its enterprise application partner providers, while also providing some real alternative for Microsoft at the low end of the application market.

BRAND PROPOSAL: -- a set of brand attributes delivered under the brand name Express . The offerings within the new IBM Express portfolio are aiming at assisting medium-sized businesses which IBM defines as companies with between 100 and 1,000 employees that often have fewer IT skills and tighter budgets than larger enterprises -- in their transformation to on demand businesses (i.e. IBM s vision for utility or usage-based enterprise computing within a dynamic distributed IT infrastructure referred to as grid computing
8/4/2003

Fourth Shift s evolution Within SoftBrands DemandStreamPart 2: Challenges and User Recommendations
In addition to putting the problems of blending two former independent organizations together behind, the company is still entangled in figuring out how best to bring different technologies and industrial experiences to bear. Further, the new company is left with multiple products whose brand recognition is quite low given recent re-branding effort that may be even more impeded by SoftBrands/Fourth Shift/evolution brand confusion (not to mention the plethora of hospitality products).

BRAND PROPOSAL: with multiple products whose brand recognition is quite low given recent re-branding effort that may be even more impeded by SoftBrands/Fourth Shift/evolution brand confusion (not to mention the plethora of hospitality products). Also, while the products may have their separate niches, they may in some instances be similar enough to confuse former separate Fourth Shift and evolution direct sales reps and value-added resellers (VARs) in selling the combined portfolio. The management team will have to deter
10/1/2002

Vendors Beware! It’s Not What You Say, It’s How You Say It.
A study from Iowa State University’s Department of Electrical and Computer Engineering suggests that the format and organization of a proposal can significantly affect a vendor’s chance of winning a contract. And we thought those university professors didn’t know much about the real world!

BRAND PROPOSAL: Vendors Beware! It’s Not What You Say, It’s How You Say It. Vendors Beware! It’s Not What You Say, It’s How You Say It. D. Geller - August 22, 2000 Read Comments Overview Like most Associate Professors, Dr. Daniel Berleant has to apply for funding to support his research and graduate students. So he writes proposals. Naturally he wins some and he loses some. Being a scientist, after all, he wondered whether there were factors beyond the content of the proposals that affected the chances of
8/22/2000

Private Label Brands: A $50 Billion Market--Grow and Secure Your Brand
Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the brand. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the CPG brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the brand can tarnish the brand and, in many cases, have severe economic implications across the whole range of products sold. Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the brand integrity strategies used today by some of the most successful Private Label retailers.

BRAND PROPOSAL: Market--Grow and Secure Your Brand Private Label Brands: A $50 Billion Market--Grow and Secure Your Brand Source: GNX Document Type: White Paper Description: Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the brand. By owning the brand, the retailer
9/6/2005 10:07:00 AM

IBM Aims Renamed UNIX Server at Sun
In the latest phase of its campaign to unseat Sun as the dominant Internet server brand, IBM has released a slew of performance benchmarks for its 'eServer pSeries' UNIX server.

BRAND PROPOSAL:
11/2/2000


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