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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 brand recognition


MAPICS Unifies The Brand And Interacts For CRM Solutions
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent partnership initiatives bundled with

brand recognition  an initial confusion about brand recognition associated with the product names and logos, this realignment is a good first step towards MAPICS' ability to deliver manufacturing solutions depending on the customers' unique needs. Still, there is a long way to go before the company will have a repository of components that can be assembled exactly to a customer's specifications. The positive news is that using the applications such as portals, PLM, or EAM on top of both ERP products will result in

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » brand recognition

SoftBrands to Institute Fourth Shift for SAP Business One Manufacturing Work-Plan Part Three: Market Impact


SAP seems to have grasped that the key to success in the SMB market is brand awareness and an apt product, since SMBs are looking for support from incumbent vendors, with intimate knowledge of their vertical and business processes, ample local resources, and the commitment to support them both off- and on-site to achieve value over a long-term relationship. SAP partners' solutions have been leveraged and managed through SAP Global Solutions Network, so that partners do not have to reinvent the wheel, and even unnecessarily compete in the same industries.

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Mokum


Mokum was founded in May 1997 and has an excellent reputation for delivering Oracle Applications consulting services through rigorous management processes and client focus. These attributes, combined with the practicalities of commercial know-how, competitive pricing, service specialisation and practise flexibility, create a compelling proposition. Our stated mission is not to become the biggest, the most famous or even the most profitable Management Consultancy in the ERP market place, but the most respected. Although we strive for brand recognition and growth, we believe that these aspirations can be best met by doing the best job we can for our clients, so that our reputation speaks for itself.

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SYSPRO - Awaiting Positive IMPACT From Its Brand Unification Part Two: Market Impact


With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity.

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The ERP Market 2001 And Beyond - Part 3: Rating The Vendors


We generally believe that, in the long run, market winners will be those vendors with an established large customer base and with huge financial and human resources that would make them more responsive to any future challenges such as sudden market trends and/or technology paradigm shifts.

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TrackerRMS


TrackerRMS was formed from the recognition that there were growing demands within the sales and recruitment sector for the integration of a variety of stand-alone systems providing various levels of specific functionality. 

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Best Software Delivers More Insights To Its Partners (As Well As To The Market) Part Four: Market Impact Continued


Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software brand in 2002 emanated from the company's ability to deliver highly integrated components, and to weave a unified story around this concoction of products, many of them with best-of-breed traits.

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CDC Software + Consona = Aptean (Or: New Bottles for Old Wines)


August 2012 started with the announcement of the merger of Consona Corporation and CDC Software under the name Aptean. The new brand, announced on August 7, signifies the coming together of two leading enterprise application software companies. At first glance, this merger looks like a mini Infor (reminiscent of Infor’s aggressive consolidation days) or a mini Sage. After finally getting out

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Kirshenbaum Bond & Partners


kb&p''s media folks consider themselves media anthropologists. We are part of the new breed of media people: media planners + brand planners. kb&p''s Media Department specializes in reaching people in unique and surprising ways. It''s very easy to reach lots of people—just buy a spot on prime time TV—but it''s very difficult to reach people in a way which really strikes a chord for a specific brand situation. Before we schedule media for a client, we ask ourselves how does the target use media? What do they do during the day that affects their media consumption? Are they never home because they''re working? Are they attending PTA meetings? Once we completely understand the target, we focus on consumers'' interaction with the brand. We ask ourselves and the target, how do they interact with the product and where do they find information regarding using and purchasing the brand or similar products? Once we understand the target''s media consumption and the target''s relationship with the brand, we look for the intersection point and really try to influence the dynamic. For instance, for Snapple we developed an iron-on to reach teenage boys. At the time, iron-ons were trendy and retro. Our target was teenage boys, notoriously difficult to reach. Teenage boys do a lot of skateboarding, raving and snowboarding. During each of those leisure activities, iron-ons are considered fashionable. We developed an iron-on and ran it in skateboarding, snowboarding and clubbing magazines. The kb&p media crew know how to plan and buy "big" media; but what sets them apart is their ability to think small all the way down to individual projects and the best way to influence them.

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Lacoste Selects Manhattan Associates for Omnichannel Retail


Lacoste selects Manhattan Associates’ Enterprise Order Management solution to streamline omnichannel retail operations. Read up on the expected benefits for Lacoste and its customers.

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Collaborative Commerce: ERP, CRM, e-Proc, and SCM Unite! A Series Study: IFS - Part 2 of 2


IFS needs to bolster its brand awareness, and let the world know that they are, in fact, a real contender in the Collaborative Commerce space. Once companies get IFS in-house and get to touch and feel it - to really understand its user interface and ease of use advantages over many of its rivals - it often wins.

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