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MAPICS Unifies The Brand And Interacts For CRM Solutions
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent partnership initiatives bundled with

brand recognition  an initial confusion about brand recognition associated with the product names and logos, this realignment is a good first step towards MAPICS' ability to deliver manufacturing solutions depending on the customers' unique needs. Still, there is a long way to go before the company will have a repository of components that can be assembled exactly to a customer's specifications. The positive news is that using the applications such as portals, PLM, or EAM on top of both ERP products will result in synergies Read More...

Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

brand recognition  At best, they confuse brand recognition with sheer, brute-force name recognition. No Brand? You're in Good Company There are many big software companies that have significant name recognition and awareness. But what comes to mind when I say BEA Systems? Best Software? PeopleSoft? These are all large companies who spend significantly on marketing. Their products are positioned in a consistent way. But they don't have strong brand recognition, and maybe never will. Is this reason to worry? The good news is Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » brand recognition

Waking Up to a “New Day” at Infor
Moving away from the relentless acquisitions of the past, Infor is waking up to a brand new day, marked by innovative product development that will change the

brand recognition  deals owing to their brand recognition, but at a SMB prospect or existing Infor customer, Infor has a good shot owing to deep industry-specific solutions that are easy to demo and implement and/or not that easy to replace with another solution. The Syteline, LN, LX , SX.e , Adage, as well as Lawson S3 and M3 ERP solutions have vertical depth or the ability to have division-specific configurations that roll up into a corporate umbrella. SAP still struggles with this requirement, while Oracle is not univers Read More...
SYSPRO - Awaiting Positive IMPACT From Its Brand Unification Part Two: Market Impact
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company

brand recognition  internationally, but the latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity. Namely, after almost one quarter of century, the vendor has ditched the IMPACT Encore from its name, hoping to build more market recognition exclusively under the common SYSPRO brand This is in addition to extending the scope of its product line to provide a comprehensive extended enterprise and supply chain solution Read More...
SoftBrands to Institute Fourth Shift for SAP Business One Manufacturing Work-Plan Part Three: Market Impact
SAP seems to have grasped that the key to success in the SMB market is brand awareness and an apt product, since SMBs are looking for support from incumbent

brand recognition  touting SAP's leadership position, brand recognition, and viability, albeit this will become more handy when competing with other mid-market incumbents other than MBS and Sage/Best , whose viability and recognition remain spotless. However, where SAP will challenge or at least make things more interesting for these SMB juggernauts is their vulnerability in terms of integrating disparate product lines (i.e., general ledgers) on disparate technologies. Neither of these solutions is functionally complete eno Read More...
Business Intelligence and Identity Recognition-IBM's Entity Analytics
IBM's Entity Analytics Solution (EAS) enables organizations to identify and connect individuals based on collected data and their associated data patterns. EAS

brand recognition  Intelligence and Identity Recognition-IBM's Entity Analytics The cause of poor customer service ratings, ineffective marketing initiatives, faulty financial planning, and the increase in fraudulent activity can, in many cases, relate back to an organization's management of its data. As the data collected and stored in organizations has grown exponentially over the past few years, its proper management has become critical to the successful implementation of such business initiatives as product Read More...
Tracing Food Quality and Safety, or We Are What We Eat, After All (Part I)
Besides the ongoing (seemingly never-ending) presidential campaign and celebrity scandals/gossip, food safety is very much in the news. Indeed, incidents of

brand recognition  Safety, Government Regulations, and Brand Protection article), editor at Food Engineering Magazine and currently Vice President (VP) of Industry Strategy at Lawson Software, tells us that all this media attention on food safety has had a real effect on any potential impact of a food safety incident. Increased public awareness actually helps minimize any potential negative impact on the consumer. People are more aware of the danger and the attention of the media helps communicate and alert the public. For Read More...
Social Customer Suite
Lithium’s Social Customer Suite powers customer experiences, helping companies to build brand nations and online communities of customers.

brand recognition  helping companies to build brand nations and online communities of customers. Read More...
SYSPRO - Awaiting Positive IMPACT From Its Brand Unification Part Three: Challenges and User Recommendations
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The current market trend is towards vendors

brand recognition  Positive IMPACT From Its Brand Unification Part Three: Challenges and User Recommendations Challenges Last fall, SYSPRO , a privately held global provider of enterprise software for small to medium enterprises (SMEs), with its US headquarters in Costa Mesa, CA ( www.syspro.com ), announced a new global brand, representing the culmination of more than 18 months of extensive internal market research and preparation. To optimize brand awareness and increase market penetration, the company, SYSPRO and its Read More...
Web-site Strategy for Organizations in the Corporate Services Industry
As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional

brand recognition  increasing the persuasiveness of brand communications. According to Herbig and Milewicz (1997, p.26), “any signal will be evaluated by the receiver by, among other factors, the credibility of the source. The higher the credibility, the more persuasive the source.” A website that offers multiple sources of accurate, timely information of relevance to the target audience will enhance credibility. Edelman’s data suggest a strategy of “public engagement” - a fundamental shift in both operations and Read More...
10 Steps to Justifying a Learning Management System for Your Partner and Supplier Training
Consistency is a common challenge for partner and supplier managers across industries and around the world. How can companies instill common messaging, brand

brand recognition  companies instill common messaging, brand-identity, and quality practices across this extended enterprise? A learning management system (LMS), as part of a knowledge management strategy, can help bridge this gap. Find out how LMS can help you cut training costs and ensure partner compliance in ten steps. Read More...
How to (Ab)Use Your Employees as a Social Platform
Last month I came across Julie Bort's article Your Company Might Think It Can Control Your Facebook Account Soon, which depicted current social guidance efforts

brand recognition  on like brushfire with brand owners and retailers alike as the new “in” to their customers' pockets. It has required that they adapt all their marketing know-how to this highly dynamic customer-facing medium which feels so akin to Ancient Rome's Colosseum, with brand owners currying the favor of the mob (AKA their customers) and risking the ruthless “thumbs down” judgement. And businesses are finally beginning to grasp the idea that they can’t stop their employees accessing social media. Read More...
Space: The Final Frontier How Retailers Make Shelf Space Allocation Decisions
In both retail and consumer goods sectors, the gap between winners and losers widens every day. What is it about the winners that make them more and more

brand recognition  which further strengthens their brand and volumes. Marginal performers are starved out of the system. This study confirms one of ChainLink Research's key tenets: Winners and losers are determined by how well each player manages the links with trading partners (see figure 1). Disconnects in processes, perceptions, and dialogues between trading partners are a major cause of problems and competitive disadvantages. Figure 1 The survey showed that suppliers often underestimate the importance of yield to Read More...
CDC Software + Consona = Aptean (Or: New Bottles for Old Wines)
August 2012 started with the announcement of the merger of Consona Corporation and CDC Software under the name Aptean. The new brand, announced on August 7

brand recognition  is to maintain the brand names of all of the product lines, and to continue investing in and supporting all of the CDC and Consona solutions. The guiding principle for the new company will be to protect and support the assets and investments customers have already made, and leverage its new combined synergies to extend and innovate with combined technology and solutions. At least on paper, with a greater market presence and an extension of the two former vendors’ offerings, Aptean seems positioned to Read More...
Intel has announced a brand of Web appliances that don't use Microsoft's Windows operating software. Instead, the new devices will run on the Linux operating

brand recognition  Intel has announced a brand of Web appliances that don't use Microsoft's Windows operating software. Instead, the new devices will run on the Linux operating system, which many customers are concluding is ideal for simple Web-surfing machines. According to Claude Leglise, vice president of Intel's architecture business group and head of its home products group, these appliances will be geared toward the home/consumer market, and will initially be made by consumer electronics manufacturers. Besides making Read More...

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