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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 brand recognition


MAPICS Unifies The Brand And Interacts For CRM Solutions
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent partnership initiatives bundled with

brand recognition  an initial confusion about brand recognition associated with the product names and logos, this realignment is a good first step towards MAPICS' ability to deliver manufacturing solutions depending on the customers' unique needs. Still, there is a long way to go before the company will have a repository of components that can be assembled exactly to a customer's specifications. The positive news is that using the applications such as portals, PLM, or EAM on top of both ERP products will result in

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » brand recognition

SoftBrands to Institute Fourth Shift for SAP Business One Manufacturing Work-Plan Part Three: Market Impact


SAP seems to have grasped that the key to success in the SMB market is brand awareness and an apt product, since SMBs are looking for support from incumbent vendors, with intimate knowledge of their vertical and business processes, ample local resources, and the commitment to support them both off- and on-site to achieve value over a long-term relationship. SAP partners' solutions have been leveraged and managed through SAP Global Solutions Network, so that partners do not have to reinvent the wheel, and even unnecessarily compete in the same industries.

brand recognition  touting SAP's leadership position, brand recognition, and viability, albeit this will become more handy when competing with other mid-market incumbents other than MBS and Sage/Best , whose viability and recognition remain spotless. However, where SAP will challenge or at least make things more interesting for these SMB juggernauts is their vulnerability in terms of integrating disparate product lines (i.e., general ledgers) on disparate technologies. Neither of these solutions is functionally complete eno Read More

Mokum


Mokum was founded in May 1997 and has an excellent reputation for delivering Oracle Applications consulting services through rigorous management processes and client focus. These attributes, combined with the practicalities of commercial know-how, competitive pricing, service specialisation and practise flexibility, create a compelling proposition. Our stated mission is not to become the biggest, the most famous or even the most profitable Management Consultancy in the ERP market place, but the most respected. Although we strive for brand recognition and growth, we believe that these aspirations can be best met by doing the best job we can for our clients, so that our reputation speaks for itself.

brand recognition  Although we strive for brand recognition and growth, we believe that these aspirations can be best met by doing the best job we can for our clients, so that our reputation speaks for itself. Read More

SYSPRO - Awaiting Positive IMPACT From Its Brand Unification Part Two: Market Impact


With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity.

brand recognition  internationally, but the latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity. Namely, after almost one quarter of century, the vendor has ditched the IMPACT Encore from its name, hoping to build more market recognition exclusively under the common SYSPRO brand This is in addition to extending the scope of its product line to provide a comprehensive extended enterprise and supply chain Read More

The ERP Market 2001 And Beyond - Part 3: Rating The Vendors


We generally believe that, in the long run, market winners will be those vendors with an established large customer base and with huge financial and human resources that would make them more responsive to any future challenges such as sudden market trends and/or technology paradigm shifts.

brand recognition  : Commanding market position, Brand recognition and mind share, Very sound corporate viability, Product functional breadth and depth, Strong product architecture and technology, Potential attractiveness of the mySAP.com platform for its existing large R/3 customer base, Partnerships and service & support infrastructure. Challenges : Lengthy and costly implementations in the past, Product cost and complexity perception, Tardy and/or confusing initial e-commerce vision articulation, Relatively new leadershi Read More

TrackerRMS


TrackerRMS was formed from the recognition that there were growing demands within the sales and recruitment sector for the integration of a variety of stand-alone systems providing various levels of specific functionality. 

brand recognition  TrackerRMS was formed from the recognition that there were growing demands within the sales and recruitment sector for the integration of a variety of stand-alone systems providing various levels of specific functionality. Read More

Best Software Delivers More Insights To Its Partners (As Well As To The Market) Part Four: Market Impact Continued


Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software brand in 2002 emanated from the company's ability to deliver highly integrated components, and to weave a unified story around this concoction of products, many of them with best-of-breed traits.

brand recognition  under the Best Software brand in 2002 emanated from the company's ability to deliver highly integrated components, and to weave a unified story around this concoction of products, many of them with best-of-breed traits. Individually, both the former Interact Commerce and the old-new Best Software had long respectively been delivering attractive front-office/back-office solutions for small and mid-sized organizations. Offering all of these products now under the Best Software master brand provides Read More

CDC Software + Consona = Aptean (Or: New Bottles for Old Wines)


August 2012 started with the announcement of the merger of Consona Corporation and CDC Software under the name Aptean. The new brand, announced on August 7, signifies the coming together of two leading enterprise application software companies. At first glance, this merger looks like a mini Infor (reminiscent of Infor’s aggressive consolidation days) or a mini Sage. After finally getting out

brand recognition  is to maintain the brand names of all of the product lines, and to continue investing in and supporting all of the CDC and Consona solutions. The guiding principle for the new company will be to protect and support the assets and investments customers have already made, and leverage its new combined synergies to extend and innovate with combined technology and solutions. At least on paper, with a greater market presence and an extension of the two former vendors’ offerings, Aptean seems positioned to Read More

Kirshenbaum Bond & Partners


kb&p''s media folks consider themselves media anthropologists. We are part of the new breed of media people: media planners + brand planners. kb&p''s Media Department specializes in reaching people in unique and surprising ways. It''s very easy to reach lots of people—just buy a spot on prime time TV—but it''s very difficult to reach people in a way which really strikes a chord for a specific brand situation. Before we schedule media for a client, we ask ourselves how does the target use media? What do they do during the day that affects their media consumption? Are they never home because they''re working? Are they attending PTA meetings? Once we completely understand the target, we focus on consumers'' interaction with the brand. We ask ourselves and the target, how do they interact with the product and where do they find information regarding using and purchasing the brand or similar products? Once we understand the target''s media consumption and the target''s relationship with the brand, we look for the intersection point and really try to influence the dynamic. For instance, for Snapple we developed an iron-on to reach teenage boys. At the time, iron-ons were trendy and retro. Our target was teenage boys, notoriously difficult to reach. Teenage boys do a lot of skateboarding, raving and snowboarding. During each of those leisure activities, iron-ons are considered fashionable. We developed an iron-on and ran it in skateboarding, snowboarding and clubbing magazines. The kb&p media crew know how to plan and buy "big" media; but what sets them apart is their ability to think small all the way down to individual projects and the best way to influence them.

brand recognition  people: media planners + brand planners. kb&p''s Media Department specializes in reaching people in unique and surprising ways. It''s very easy to reach lots of people—just buy a spot on prime time TV—but it''s very difficult to reach people in a way which really strikes a chord for a specific brand situation. Before we schedule media for a client, we ask ourselves how does the target use media? What do they do during the day that affects their media consumption? Are they never home because they''re w Read More

Lacoste Selects Manhattan Associates for Omnichannel Retail


Lacoste selects Manhattan Associates’ Enterprise Order Management solution to streamline omnichannel retail operations. Read up on the expected benefits for Lacoste and its customers.

brand recognition  growth. The global fashion brand generated a retail sales turnover of 1.8 billion euros in 2012. In the 114 countries where the brand is present, Lacoste products are sold every two seconds in LACOSTE shops, department stores, and throughout selected points of sale.   Manhattan’s Enterprise Order Management solution intelligently sources inventory across a retailer’s network of distribution centers, suppliers, and stores, and makes it available to sell through any channel. The solution also provides Read More

Collaborative Commerce: ERP, CRM, e-Proc, and SCM Unite! A Series Study: IFS - Part 2 of 2


IFS needs to bolster its brand awareness, and let the world know that they are, in fact, a real contender in the Collaborative Commerce space. Once companies get IFS in-house and get to touch and feel it - to really understand its user interface and ease of use advantages over many of its rivals - it often wins.

brand recognition  , with considerably low brand awareness. They don't enjoy the mindshare that the other companies do, though IFS is trying to correct that. In a conference call with the company, IFS was quick to point out that, in 30 selection contests between themselves and Oracle, IFS won 25 of them, a great win rate. TEC has also observed, that, once companies get IFS in-house and get to touch and feel it - to really understand its user interface and ease of use advantages over many of its rivals - it often wins. Read More

Ring the Bell: Tableau Goes Public


Sporting a brand new stock symbol (NYSE: DATA), Tableau Software, the Seattle-based analytics and visualization software provider announced the pricing of its initial public offering of its 8.2 million Class A shares. At a public price of $31 per share, 5 million shares are being offered by Tableau Software and 3.2 million shares are being offered by other selling stockholders. Acting as lead

brand recognition  Goes Public Sporting a brand new stock symbol (NYSE: DATA), Tableau Software, the Seattle-based analytics and visualization software provider announced the pricing of its initial public offering of its 8.2 million Class A shares. At a public price of $31 per share, 5 million shares are being offered by Tableau Software and 3.2 million shares are being offered by other selling stockholders. Acting as lead joint book-running managers for the offering are Goldman, Sachs & Co and Morgan Stanley & CO, Read More

Infor Fashion PLM Offers Product Lifecycle Management for the Fashion Industry with a Fresh Approach


Infor recently announced the availability of Infor Fashion PLM, a brand new application, built from the ground up, that aims to link tricky and vital areas of “softlines” product development to the supply chain—from line planning, design, development and sourcing, to production, inventory management, customers, and distribution. This release means that Infor has become the very first enterprise resource planning (ERP) provider that can offer a PLM solution in all of the following realms: discrete manufacturing, process manufacturing, and fashion/apparel manufacturing and retailing.

brand recognition  Fashion PLM , a brand new application, built from the ground up, that aims to link tricky and vital areas of “softlines” product development to the supply chain—from line planning, design, development and sourcing, to production, inventory management, customers, and distribution. Infor Fashion PLM was written with a fresh approach, developed using the latest technologies to help brands, manufacturers, and private brand retailers create styles, materials, and trims more quickly and efficiently, with Read More

AribaPay Gets Its First Transactions


One of the brand new products announced at the recent Ariba LIVE 2014 conference is AribaPay. Unveiled last year by Ariba, an SAP Company, and Discover Financial Services, a provider of direct banking and payment services, AribaPay is a cloud-based business-to-business (B2B) payments solution designed to provide better visibility into business payments and produce rich remittance information to improve the reconciliation processes.

brand recognition  Transactions One of the brand new products announced at the recent Ariba LIVE 2014 conference is AribaPay . Unveiled last year by Ariba , an SAP Company, and Discover Financial Services , a provider of direct banking and payment services, AribaPay is a cloud-based business-to-business (B2B) payments solution designed to provide better visibility into business payments and produce rich remittance information to improve the reconciliation processes. The offering completes the procure-to-pay (P2P) cycle Read More

Intel's "New Best Friend" for Web Appliances is Linux


Intel has announced a brand of Web appliances that don't use Microsoft's Windows operating software. Instead, the new devices will run on the Linux operating system, which many customers are concluding is ideal for simple Web-surfing machines.

brand recognition  Intel has announced a brand of Web appliances that don't use Microsoft's Windows operating software. Instead, the new devices will run on the Linux operating system, which many customers are concluding is ideal for simple Web-surfing machines. According to Claude Leglise, vice president of Intel's architecture business group and head of its home products group, these appliances will be geared toward the home/consumer market, and will initially be made by consumer electronics manufacturers. Besides making Read More