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Abstract:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often
conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players
and intruders a run for their money. (...)
Excerpt related to
brand research:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (ie, often conflicting
IMPACT Encor...
Published:
2003-03-13
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Abstract:
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification
move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal
identity. (...)
Excerpt related to
brand research:
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification
move may prove th...
Published:
2003-03-14
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Abstract:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The
current market trend is towards vendors that can provide comprehensive solutions for small and medium-sized companies with
a justifiable return on investment (ROI), and SYSPRO seems to (...)
Excerpt related to
brand research:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The current
market trend is t...
Published:
2003-03-15
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Abstract:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives bundled with a unified product branding might be the way to more effectively sell beyond the current
XA client base, which is the must for the long-term via (...)
Excerpt related to
brand research:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives...
Published:
2001-10-08
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Abstract:
Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off
amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a
liability. (...)
Excerpt related to
brand research:
Food Safety, Government Regulations, and Brand Protection. Olin Thompson and PJ Jakovljevic - November 2,
2006. Comments: 0. Read Comments. ...
Published:
2006-11-02
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Abstract:
Find out in Growing Brand Value in Challenging Times. (...)
Excerpt related to
brand research:
Growing Your Brand in Challenging Times. What company wouldn’t want to have the brand value
of Coca-Cola, Apple, or IBM? Strong ...
Published:
2010-09-20
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Abstract:
In both retail and consumer goods sectors, the gap between winners and losers widens every day. What is it about the winners
that make them more and more successful, extending their lead every quarter? (...)
Excerpt related to
brand research:
In both retail and consumer goods sectors, the gap between winners and losers widens every day. What is it about the winners
that make them more a...
Published:
2005-03-18
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Abstract:
In both retail and consumer goods sectors, the gap between winners and losers widens every day. What is it about the winners
that make them more and more successful, extending their lead every quarter? (...)
Excerpt related to
brand research:
In both retail and consumer goods sectors, the gap between winners and losers widens every day. What is it about the winners
that make them more a...
Published:
2005-03-18
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Abstract:
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B
software. That difference can seriously impact the cost of marketing your software. (...)
Excerpt related to
brand research:
Understanding the difference between branding and positioning is especially important if you're involved in marketing
B2B software. That differenc...
Published:
2004-11-26
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Abstract:
When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that
clashed with their image. JWT's persistence at getting its account back is an example that new and exciting and technology
expertise doesn't buy much for pure plays if they don't u (...)
Excerpt related to
brand research:
When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that
clashed with their ima...
Published:
2000-08-16
-
Abstract:
When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that
clashed with their image. JWT's persistence at getting its account back is an example that new and exciting and technology
expertise doesn't buy much for pure plays if they don't u (...)
Excerpt related to
brand research:
When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that
clashed with their ima...
Published:
2000-08-16
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Abstract:
IBM has decided to combine its entire desktop PC line under one name. The NetVista brand, until last week the name for IBM’s
thin clients and appliance desktops, will now cover the whole range, including newly-released models for home and business. (...)
Excerpt related to
brand research:
IBM has decided to combine its entire desktop PC line under one name. The NetVista brand, until last week the name for IBM’s
thin clients and appl...
Published:
2000-09-27
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Abstract:
Learn about Infor S&OP 1.0 and follow a discussion between TEC Principal Analyst P.J. Jakovljevic and Infor’s SCM product
managers on the S&OP market. With the release of Infor S&OP 1.0, Infor dispels rumors that it’s not an aggressive product
innovator. Learn about the features and functions of Infor (...)
Excerpt related to
brand research:
Learn about Infor S&OP 1.0 and follow a discussion between TEC Principal Analyst PJ Jakovljevic and Infor’s SCM product
managers on the S&OP mark...
Published:
2011-05-02
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Abstract:
Recent product releases and a profitable quarterly report from Navision, a recently merger-formed and rebranded Danish provider
of enterprise business solutions for mid-sized companies, could be telling us that the company has been unfazed by the merger
with Damgaard and the current difficult economic co (...)
Excerpt related to
brand research:
Recent product releases and a profitable quarterly report from Navision, a recently merger-formed and rebranded Danish provider
of enterprise busi...
Published:
2001-07-06
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Abstract:
Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software
brand in 2002 emanated from the company's ability to deliver highly integrated components, and to weave a unified story around
this concoction of products, many of them with best- (...)
Excerpt related to
brand research:
Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software
brand in 2002 emanat...
Published:
2003-07-28
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Abstract:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These
concepts are the basis for a seminar presented by Th (...)
Excerpt related to
brand research:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn'...
Published:
2004-04-10
-
Abstract:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These
concepts are the basis for a seminar presented by Th (...)
Excerpt related to
brand research:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn'...
Published:
2004-04-10
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Abstract:
We generally believe that, in the long run, market winners will be those vendors with an established large customer base
and with huge financial and human resources that would make them more responsive to any future challenges such as sudden market
trends and/or technology paradigm shifts. (...)
Excerpt related to
brand research:
We generally believe that, in the long run, market winners will be those vendors with an established large customer base and
with huge financial a...
Published:
2001-10-09
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Abstract:
Food processors need to consider the impact of recalls and other food safety issues on brand and revenue. Olin Thompson suggests
the four Ps. Food safety is in the news, and recalls are not uncommon. For the food processor, a well-publicized incident
can mean major damage to its brand and its revenue—an (...)
Excerpt related to
brand research:
Food processors need to consider the impact of recalls and other food safety issues on brand and revenue. Olin Thompson suggests
the four Ps. Food ...
Published:
2010-12-07
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Abstract:
Still, although it is indisputably better that Agilisys had not stayed any longer under a parent that did not quite fathom
its direction, and had even imposed a heavy overhead burden on it to be part of that company, and hindered its growth, the
company faces both new and many old challenges. (...)
Excerpt related to
brand research:
Still, although it is indisputably better that Agilisys had not stayed any longer under a parent that did not quite fathom
its direction, and had ...
Published:
2002-10-16