Documents » branding filetype ppt.
Abstract: Understanding the difference between
branding and positioning is especially important if you're involved in marketing B2B software. That difference can seriously impact the cost of marketing your software.
PubDate: 11/26/2004
Abstract: Organizations providing billable services to their clients can benefit from an enterprise resource planning solution. But what makes ERP for services different from solutions known as product portfolio management for professional services automation? And which is best for your organization?
Abstract: Navision Software has established strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of the European and recently the U.S. ERP market. While Navision has done a respectable job establishing its U.S. network, it will face a fierce challenge from domestic competitors like Great Plains, Epicor Software, and Solomon Software.
Abstract: Great Plains has established very strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of the ERP market, with a large and loyal customer base and a uniquely developed, extensive partner channel within the industry. A long presence on Microsoft's platforms ensures that R&D money has been spent on enhancing product functionality in accordance with the voice of customers and/or the market trends.
Abstract: While the existing loyal client base and seasoned affiliate channel remains MAPICS’ trump card in these difficult times, the recent moves of a unified product branding combined with addressing issues of its world-class aspiring manufacturing customers should be the way to more effectively sell to and beyond the current prevailing IBM iSeries client base, which is the must for the long-term viability.
Abstract: While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent partnership initiatives bundled with a unified product branding might be the way to more effectively sell beyond the current XA client base, which is the must for the long-term viability.
Abstract: In addition to putting the problems of blending two former independent organizations together behind, the company is still entangled in figuring out how best to bring different technologies and industrial experiences to bear. Further, the new company is left with multiple products whose brand recognition is quite low given recent re-branding effort that may be even more impeded by SoftBrands/Fourth Shift/evolution brand confusion (not to mention the plethora of hospitality products).
Abstract: Virtual worlds where customers can connect and share information are another channel through which marketers can improve the customer experience. Social networks can help you gain customer input on product and service development—and, of course, to reinforce brand messaging. Learn the four steps you can take to improve your customer experience by integrating online, off-line, and branding efforts via social networking.
Abstract: The new focus for business leaders is customer advocacy, soon to become the most important strategic initiative for cutting-edge, forward-thinking companies. A crucial department in the company is thus the customer contact center, as it plays a pinnacle role in branding, corporate image, and customer lifetime value. Adopting a customer-centric culture has a direct impact on corporate financial viability.
Abstract: The Web affects the way many industries do business. By using online booking systems and targeted Web marketing, airlines have undergone a paradigm shift in how they sell their service. Other industries have seen the Web’s impact on pricing, marketing, sales, and profitability. Learn about a Web service that can help your company better leverage the Web for a broader branding and marketing strategy.