Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.
with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm. Listen to the entire 13:47 minute podcast by downloading the file, or save for later playback. This podcast examines the following questions: What is the major direction in CRM right now? How is the trend toward social networks changing the relationship between businesses and their customers? What should businesses be doing to capitalize on this change? What is myCRMcareer.com, and what does it offer CRM professionals?