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A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of

build a better sentence  compelling message strategies to build awareness and demand. Abinanti has held strategic marketing positions with several B2B software companies, including Navision , Applix , TM1 Software , and Timeline . He is a journalist by trade, and has more than fifteen years of executive management experience in the software industry. Abinanti can be reached at labinan@attglobal.net , or by telephone at (425) 688-0104. Read More...
PLM for the Fashion Industry
Product Lifecycle Management (PLM) for Fashion is an evaluation model containing tailored PLM criteria and extra functionalities that serve the specificities of this industry in order to help fa...
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Documents related to » build a better sentence


Firewall Cowboyz Set the Stage to Free Innocent Convict
Cowboyz.com builds and sells affordable firewall appliances to small to medium sized businesses. When not deploying firewalls, this small-time firewall vendor

build a better sentence  Henson, who decided to build a website, gratis, for what he felt was long overdue justice in need of some attention. The firewall Cowboyz worked with Burtman to create a website to help Criner get the badly needed exposure, so the prosecutor, sheriff, and judge would take notice. On July 28th, with the judge's support, the prosecutor recommended to the Texas Board of Paroles that Criner be released from prision. On Friday, July 28, state District Court Judge Michael Mayes read a prepared statement to a Read More...
Generate Better Leads for Better Sales Results
Many buy cycles start months before sellers are even aware of them. A system that provides reps with immediate awareness of a lead’s interest is critical, as is

build a better sentence  Better Leads for Better Sales Results Many buy cycles start months before sellers are even aware of them. A system that provides reps with immediate awareness of a lead’s interest is critical, as is linking marketing’s and sales’ efforts, coordinating campaigns, and consolidating access to information and reporting—including manager dashboards. Learn how eliminating the gap between sales and marketing can increase lead quality and increase sales performance. Read More...
A Delicate Dance of Supply & Demand, Part 1: A Primer on Dairy Industry Complexity
The dairy industry is grueling. For farmers, the past decade has been a roller coaster of soaring fuel and feed prices and plummeting dairy sales prices

build a better sentence  Delicate Dance of Supply & Demand, Part 1: A Primer on Dairy Industry Complexity The dairy industry is grueling. For farmers, the past decade has been a roller coaster of soaring fuel and feed prices and plummeting dairy sales prices, crushing many industry veterans. This white paper is intended to provide a baseline understanding of the historic and present-day challenges players in the industry face that are largely the product of governmental involvement and outside their individual control. Read More...
Top 10 Reasons Why a Metals Company Should Move to a Packaged ERP Software Solution Today
Most metals companies are recognizing that it’s time to consider replacing their aging in-house developed information systems with a commercial enterprise

build a better sentence  10 Reasons Why a Metals Company Should Move to a Packaged ERP Software Solution Today Most metals companies are recognizing that it’s time to consider replacing their aging in-house developed information systems with a commercial enterprise resource planning (ERP) solution. There are many reasons why these companies should make the move to an industry-specific solution—the first being that the quality of their systems can be the limiting factor for growth in today’s competitive markets. Read More...
Baan Seeking A New Foster Home -- A Déjà vu Or Not Quite? Part Two: Baan Under Invensys
Baan's phase under Invensys, after a turbulent three years that have seen considerable people, market and technology change, and considerable worthwhile

build a better sentence  Seeking A New Foster Home -- A Déjà vu Or Not Quite? Part Two: Baan Under Invensys Baan Under Invensys The UK-based global automation and controls group Invensys plc . (London Stock Exchange: ISYS) has announced that Baan is finally and definitely for sale. This is a part of its parent's major divestiture move (i.e., over two thirds of its current business) and as Invensys recoils to its bare fundamentals. (For details of the announcements see Part One of this note ). In second half of 2000, Read More...
5 Simple Steps to Choosing a BRMS for a Loan Origination System
Today, 70 to 80 percent of costs for processing loan applications are people-related. From a mortgage company’s perspective, this results in increased costs and

build a better sentence  enterprises are forced to build or buy new loan origination systems periodically. And to meet these challenges, they’re choosing technology that focuses on solving business problems, not technical problems. Read More...
Accountants Deserve Better?
Accounting and BusinessAccounting departments have long suffered from being considered as serving a lower-priority function and playing a subsidiary role to

build a better sentence  Deserve Better? Accounting and Business Accounting departments have long suffered from being considered as serving a lower-priority function and playing a subsidiary role to other departments in any business—i.e., a “non-value creating” activity. Many business owners and top managers consider accounting as government mandated and a pretty much useless function. They also view accountants as boring bean counters whose only role is to prepare a few insipid reports a year, and who are known Read More...
CRM-A Real Challenge
Customer relationship management (CRM) should not be viewed as an information technology (IT) tool but as a strategic enabler for organization-wide impact. This

build a better sentence  A Real Challenge Customer relationship management (CRM) should not be viewed as an information technology (IT) tool but as a strategic enabler for organization-wide impact. This white paper makes recommendations for developing a CRM strategy and value proposition to avoid an implementation falling short of expectations. Read More...
SAP Run Better Tour: Unwired
My TEC colleague Aleksey Osintsev and I recently made our way to the last stop of the SAP Run Better Tour in Montreal to get a taste of what SAP was cooking up

build a better sentence  Run Better Tour: Unwired My TEC colleague Aleksey Osintsev and I recently made our way to the last stop of the SAP Run Better Tour in Montreal to get a taste of what SAP was cooking up in terms of improvements and strategies for 2011. I was hoping for some developments regarding mobile technology and support. Did I get my fill? Let’s just say I was still feeling a bit peckish when I left. Here’s the lowdown on SAP’s mobile strategy. I was pleased to hear that SAP is viewing the integration of Read More...
A Customer Success Story: Real-time Remote Workforce Enablement
Cox Communications, a leading cable provider, needed to find a way to centralize the IT requirements of its customer support team. With over a hundred users

build a better sentence  Customer Success Story: Real-time Remote Workforce Enablement Cox Communications, a leading cable provider, needed to find a way to centralize the IT requirements of its customer support team. With over a hundred users, its challenge was to move from single desktop applications to a centralized server which would offer many concurrent instances of the application—and minimize the cost. By deploying a virtualization solution, Cox realized a return on investment (ROI) of 300 percent. Read More...
PDF/A and the Document Retention Landscape
PDF is a widely used yet still limited document storage format. PDF/A, an internationally standardized version of PDF, provides further long-term stability of

build a better sentence  A and the Document Retention Landscape PDF is a widely used yet still limited document storage format. PDF/A, an internationally standardized version of PDF, provides further long-term stability of archived data, while permitting users to customize methodologies. However, knowledge managers should ask what software tools must be used in conjunction with PDF/A to ensure electronic archival material is accessible, searchable, and reliable in the long term. Read More...
Looking for a Better Way
Accounting firm Fox and Fiorino P.A. knew there had to be a better way to take care of billing. With most of its billing being entered manually, no real-time

build a better sentence  for a Better Way Accounting firm Fox and Fiorino P.A. knew there had to be a better way to take care of billing. With most of its billing being entered manually, no real-time reporting was available to ensure accuracy. So in 2003, the company implemented BillQuick. With this automated time-keeping and billing solution, Fox and Fiorino has improved the quality of its information, reduced overtime, and increased revenues and cash flow. Read More...
Can a Mobile App Get You a Job Interview?
Serendipity, in addition to actual qualifications and experience, plays a major role in a job search. Indeed, scoring an interview increases one’s chances of

build a better sentence  a Mobile App Get You a Job Interview? Serendipity, in addition to actual qualifications and experience, plays a major role in a job search. Indeed, scoring an interview increases one’s chances of impressing (or not) a potential employer. But how do you win that face time? Candidates struggle to distinguish themselves, while recruiting managers wade through the hundreds of cut-and-dried resumes they receive each day. In the interest of “giving serendipity a nudge,” JobProx is a novel smartphone Read More...

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