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Gen-Probe: A Business Transformation Study
Gen-Probe Incorporated is a global leader in the development, manufacture, and marketing of nucleic acid tests, used primarily to diagnose diseases and screen

business marketing study  Probe: A Business Transformation Study Gen-Probe Incorporated is a global leader in the development, manufacture, and marketing of nucleic acid tests, used primarily to diagnose diseases and screen donated blood. In 2004, thanks to rapid growth, it needed applications to support its customers’ ever-rising performance demands. In addition, it required advanced business applications for continued focus on product innovation and expansion into new geographic markets. Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » business marketing study


Case Study: VAI Improves Customer Service with Business Portal
Vormittag Associates, Inc. (VAI) provides enterprise resource planning software and associated services to clients in the manufacturing, wholesale, and retail

business marketing study  ability to facilitate multiple business processes with customized functionality delivered through a common Web browser interface. Of prime importance, the portal structures the customer service process. A customer can log into the portal and enter a help desk request, explains Endsley. In the back office, our support team gets notified, and the request is routed to the appropriate department. Then the portal structures the workflow among the internal support teams. Plus the customers can log onto the Read More...
The Challenges of a Business Intelligence Implementation: A Case Study
The University of Illinois provides a good example of extensive integration of its business intelligence (BI) solution and data warehousing environment with its

business marketing study  challenges: user training deploying Business Objects to capitalize on its strengths attaining buy-in server environment The second issue regarding user training dealt with selling the new system. Due to the implementation of the ERP system, users were more concerned with how to enter a new student into the system, and with how to use the system in general to do their jobs (as opposed to how to create reports or analyze financials). The DS group created an internal marketing campaign to target users and Read More...
What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study

business marketing study  Business One and mySAP Business Suite . Thus, the marketing message strategy was obviously in support of this effort. Then, just before SAP unleashed its new profitability campaign, an article in the October 31 issue of CRN magazine, the largest publication targeted at the solution provider community, reported that several SAP VARs were dropping Business One. Again, paying attention pays dividends. This meant it was time to dig more to see if something was changing at SAP. A Little Investigative Work Read More...
Business Intelligence: Actionable Insights for Business Decision Makers
Despite significant investments in data collection and integration, few companies can redeploy accumulated data to drive business performance. To succeed, they

business marketing study  business management needs | business marketing | business marketing decision | business marketing maker | business marketing solution | business model | business model decision | business model maker | business need analysis | business need website | business needs | business needs analysis | business objectives | business objectives decision | business objectives maker | business objects | business objects software | business operations | business operations decision | business operations maker | Read More...
Why Business Intelligence Makes Sense for Midsize Companies: Following the Road Map to Success
Most large enterprises significantly improve their revenue and profitability by deploying business intelligence (BI) technology. But if you are a small or

business marketing study  Business Intelligence Makes Sense for Midsize Companies: Following the Road Map to Success Most large enterprises significantly improve their revenue and profitability by deploying business intelligence (BI) technology. But if you are a small or midsize enterprise (SME) does an investment in BI make sense for you, and how should you deploy the various components of BI technology to achieve success? Read this paper to see how BI can enable your SME organization to grow and profit by leveraging its core Read More...
Why Business Intelligence Makes Sense for Midsize Companies
Business intelligence—or decision support—allows you to better understand, analyze, and predict what’s occurring within your company. BI turns data from

business marketing study  Business Intelligence Makes Sense for Midsize Companies Business intelligence—or decision support—allows you to better understand, analyze, and predict what’s occurring within your company. BI turns data from financial, manufacturing, and sales systems into useful and meaningful information and then distributes it to people who need it. Midsize organizations have limited resources, so a BI solution should deliver low cost of ownership through off-the-shelf integration. Read More...
Five Tips for Saving Money on Your Business Phone System
With recession looming and profit margins under siege, the last thing any company needs is a capital-draining business phone system. Fortunately, today’s voice

business marketing study  Saving Money on Your Business Phone System With recession looming and profit margins under siege, the last thing any company needs is a capital-draining business phone system. Fortunately, today’s voice over Internet protocol (VoIP) providers offer plenty of cost-trimming features to keep business phone costs in check or dramatically lower communications overhead. Read here to know the five ways businesses are taking advantage of new VoIP technology to save money. Read More...
Oco On Demand Business Intelligence: Business Intelligence (BI) Competitor Analysis Report
This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and

business marketing study  On Demand Business Intelligence: Business Intelligence (BI) Competitor Analysis Report This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and manipulation of mission-critical corporate information. BI users are able to access and leverage vast amounts of information to analyze relationships and understand trends that support business decisions. This knowledge base covers everything from data mining to Read More...
Driving SMB Efficiency with Business Intelligence
In the coming year, many companies will shift focus to business growth. However, continued economic volatility means that they will also need to keep costs in

business marketing study  SMB Efficiency with Business Intelligence In the coming year, many companies will shift focus to business growth. However, continued economic volatility means that they will also need to keep costs in check to maintain healthy margins. Many small to medium businesses (SMBs) are investing in business intelligence (BI) solutions to assist with this effort. Find out what tools are necessary to provide BI and how a suite of BI tools can help SMBs improve efficiency. Read More...
Business Intelligence for the Small to Medium Sized Business (SMB)
The analytical capability once reserved for large enterprises has now permeated the world of small to medium businesses (SMBs), providing visibility into what

business marketing study  Small to Medium Sized Business (SMB) The analytical capability once reserved for large enterprises has now permeated the world of small to medium businesses (SMBs), providing visibility into what really matters for these companies. Not surprisingly, there has been a marked uptake in use of business intelligence (BI) solutions in the SMB market over the past year. Follow the road map for SMBs looking to achieve best-in-class performance through BI deployment. Read More...
SaaS Realities: Business Benefits for Small and Midsize Business
Software as a service (SaaS) is known for its relative speed to deployment and low up-front cost. Less well known are the business advantages of SaaS for

business marketing study  Realities: Business Benefits for Small and Midsize Business Software as a service (SaaS) is known for its relative speed to deployment and low up-front cost. Less well known are the business advantages of SaaS for enterprise resource planning (ERP) solutions, especially for small and midsized businesses. Learn how a fully integrated SaaS solution can help you improve your business operations, as well as better meet the challenges of growth, competition, and regulatory compliance. Read More...
Keeping Cash Flow in Focus While Driving Business Performance
One of the most basic business axioms, held dear by all firms but especially small companies, is that cash flow is king. Customer payments are essential for

business marketing study  in Focus While Driving Business Performance One of the most basic business axioms, held dear by all firms but especially small companies, is that cash flow is king. Customer payments are essential for fueling all other business activity, from staff salaries, to raw materials, to rent. Growing firms need to be especially attentive to cash flow because sales increases typically require new investments associated with product or service production before payments are received. Learn more now. Read More...
Business Performance Management Basics: An Overview of Business Performance Management and Its Benefits to the Organization
Business performance management (BPM) includes setting key performance indicators, using data mining to discover data patterns and using software to help drive

business marketing study  Basics: An Overview of Business Performance Management and Its Benefits to the Organization Originally published - April 12, 2006 The market uses the terms business performance management (BPM), corporate performance management (CPM), and enterprise performance management (EPM) interchangeably. Vendors and industry analysts use these terms to describe performance management, but essentially they all mean the same thing. BPM represents the next generation of business intelligence (BI), and is defined as Read More...
How Much Should You Pay for Your Business Phone System?
Different buyers pay different prices for the same business phone system. While some buyers hesitate to negotiate the “special price” quoted to them, others

business marketing study  You Pay for Your Business Phone System? Different buyers pay different prices for the same business phone system. While some buyers hesitate to negotiate the “special price” quoted to them, others leverage insider knowledge about the buying process to get a significantly better price for the same system. Our expert shares valuable phone system price negotiation techniques to empower you to get the best price on your business phone system equipment and service. Read More...

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