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Abstract:
The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a
customer relationship management (CRM) system, not only for their growing business, but for all their clients. The challenge:
“I genuinely dislike computers. I refuse to use e-mail, (...)
Excerpt related to
business marketing study:
... Source: InfusionSoft. Document Type: Case Study Description: The ...
The marketing strategists were seeking a customer ... not only for their growing business,
but for ...
Published:
2010-03-11
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Abstract:
My Wedding Film is a growing small business media company that specializes in capturing elegant one-of-a kind weddings. The
company was looking for a customer relationship management (CRM) solution that could accurately track and automate the contacts
they had with their clients, prospects, vendor relati (...)
Excerpt related to
business marketing study:
... Source: InfusionSoft. Document Type: Case Study Description: My Wedding Film is a growing
small business media company that specializes in capturing elegant one ...
Published:
2010-03-11
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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
business marketing study:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linked to the global sales force. SDMO Industries, a global manufacturer of power generators, sells its
broad product line through a variety of sales channels. Comm (...)
Excerpt related to
business marketing study:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linke...
Published:
2010-03-11
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Abstract:
Gen-Probe Incorporated is a global leader in the development, manufacture, and marketing of nucleic acid tests, used primarily
to diagnose diseases and screen donated blood. In 2004, thanks to rapid growth, it needed applications to support its customers’
ever-rising performance demands. In addition, i (...)
Excerpt related to
business marketing study:
Gen-Probe: A Business Transformation Study. Source: SAP. Document Type: Case Study
Description: Gen ... in the development, manufacture, and marketing of nucleic acid ...
Published:
2010-03-11
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Abstract:
B2B cross-marketplace creator and dot-com start-up CommerceScout not only received implementation assistance from e-business
service provider Xcelerate, but they also helped CommerceScout define the business model and market opportunity. (...)
Excerpt related to
business marketing study:
B2B cross-marketplace creator and dot-com start-up CommerceScout not only received implementation assistance from e-business
service provider Xcel...
Published:
2000-06-07
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Abstract:
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26
regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive
and efficient learning and talent management solution (...)
Excerpt related to
business marketing study:
Case Study: Advantage Sales & Marketing LLC. Source ... HR). Download
<strong>Case Study: Advantage Sales & Marketing LLC</strong>. Comments:
...
Published:
2010-09-01
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Abstract:
WebTrends, a leader in Web analytics, needed a way to offer customers reporting and analytical access to the information
generated by its Visitor Intelligence product, which combines off- and online data to provide insight into customers. WebTrends
sought a scalable best-of-breed business intelligence (B (...)
Excerpt related to
business marketing study:
... WebTrends sought a scalable best-of-breed business intelligence (BI) solution that would
integrate with its own ... Download <strong>Case Study: WebTrends</strong>.
...
Published:
2010-03-11
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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
business marketing study:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
In 2003, marketing strategies firm Piranha Marketing was rapidly growing to meet the needs of its expanding customer base.
The company wanted to find a way to manage its disparate customer relationship management (CRM) software packages while continuing
to increase its customer base for all services. Fin (...)
Excerpt related to
business marketing study:
... Source: InfusionSoft. Document Type: Case Study Description: In 2003, marketing
strategies firm Piranha Marketing was rapidly growing to meet the needs of its ...
Published:
2010-03-11
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Abstract:
In today’s global economy, organizations must strengthen customer relationships to maximize performance. UNICEF needed customer
software to support a feature-rich Web store allowing real-time flow of order data. With a new e-commerce solution, UNICEF
rerouted more than 30 percent of its sales to self-s (...)
Excerpt related to
business marketing study:
Case Study: UNICEF Generates More Online Sales with Webfoot. ... Download <strong>Case
Study: UNICEF Generates More Online Sales with Webfoot</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
Prepare yourself for B2B E-Business.What have you got to lose? Download our free whitepaper! IT groups aspire to standardize
on common integration platforms, but the pressure to integrate with business partners quickly often forces companies to favor
expediency over strategy. With so many technology choic (...)
Excerpt related to
business marketing study:
... an AT&T company. Document Type: Case Study Description: IT ...
Existing B2B, B2B Marketplace, B2B Business, B2B ECommerce, B2B Marketing, B2B Advertising
...
Published:
2010-03-11
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Abstract:
Energy Innovator Implements a New Business Model with mySAP.Secure Documents and Other Package to Use In Your Dynamic System
for Energy Innovator Implements. Capstone Turbine Corporation, an energy innovator, needed to implement management, business
model, and strategy changes. It also needed to improve p (...)
Excerpt related to
business marketing study:
Energy Innovator Implements a New Business Model with mySAP.Secure Documents and Other Package to Use In Your Dynamic System
for Energy Innovator I...
Published:
2010-03-11
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Abstract:
Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be
challenging for retailers who may be new to the channel—not to say a bit skeptical. Fortunately, advances in social media
analytics now offer retailers the ability to act on intell (...)
Excerpt related to
business marketing study:
... Source: SAS. Document Type: Case Study Description: Social media possess tremendous
potential to drive revenue. But defining a business-effective social media ...
Published:
2011-05-24
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Abstract:
This PLM research note provides insight on the importance of business objectives when adopting PLM. This article presents
research findings on business objectives to adopt PLM based on software selection projects and surveys conducted by TEC. Drawing
and product documentation management, product collabora (...)
Excerpt related to
business marketing study:
... The demography of this study stays relatively consistent from ... used
in a wider range of business processes including marketing, manufacturing, and ...
Published:
2010-02-04
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Abstract:
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear
Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved
interaction has helped SAP realize greater value from (...)
Excerpt related to
business marketing study:
Case Study: SAP and Marketing Management. Source ... revenue. Download
<strong>Case Study: SAP and Marketing Management</strong>. Comments: ...
Published:
2010-09-02
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Abstract:
Case Study —Holland Bulb Farms: Online Flower Provider Manages Web Store to Support Company Growth With over 25,000
customers, Holland Bulb Farms of Wisconsin (US) needed a more efficient way to sell and market its gardening items on the
Web. The company wanted an integrated system to keep track of (...)
Excerpt related to
business marketing study:
Case Study —Holland Bulb Farms: Online Flower Provider Manages Web Store to Support Company Growth With over 25000 customers,
Holland Bulb F...
Published:
2010-03-11
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Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
business marketing study:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
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Abstract:
Powerful strategies for taking charge of contract manufacturing.Air International US can be the key of your success!Read our
whitepaper for absolutly free! Since 1996, Air International US (AIUS) has used an outsourced manufacturing strategy instead
of maintaining its own facilities. For the first few yea (...)
Excerpt related to
business marketing study:
Powerful strategies for taking charge of contract manufacturing.Air International US can be the key of your success!Read our
whitepaper for absolut...
Published:
2010-03-11
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Abstract:
The University of Illinois provides a good example of extensive integration of its business intelligence (BI) solution and
data warehousing environment with its enterprise resource planning (ERP) solution. (...)
Excerpt related to
business marketing study:
The University of Illinois provides a good example of extensive integration of its business intelligence (BI) solution and
data warehousing enviro...
Published:
2006-10-27