The SAPPHIRE NOW + ASUG Annual Conference in Orlando, Florida, was a well-organized event that afforded attendees the opportunity to explore SAP offerings from various viewpoints: industry, lines of business, market trends, and hot topics. Throughout the conference, SAP attempted to display an air of coolness and to portray itself as not only a chill vendor, but also a fun employer.
business software for artists
and sustains a cool business network. We could see SAP heading toward a narrative where “simplicity” viewed as “the ultimate sophistication” becomes central for obvious reasons other than coolness. SAP believes in a full-suite mentality. Bill McDermott stated: “As we look forward, the suite always wins. In the late 90s and early 2000s, everything was best of breed. We need to have the best of breed. Well, they may have been best, but they sure didn’t breed!” But full suites are anything but