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Documents related to » calculating roi in strategic marketing


The Strategic CFO
The Strategic CFO. Read IT Reports Related To Strategic CFO. Financial pressures can strain even the most efficient and lean company. So forward-thinking companies should now turn to the chief financial officer (CFO). The strategic CFO is equipped with the tools, plans, and fiscal philosophy that can transform the CFO’s role into a strategic business asset. Discover the processes that allow the CFO to break away from the old paradigm toward better financial and risk management.

CALCULATING ROI IN STRATEGIC MARKETING:
9/14/2009 2:17:00 PM

Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

CALCULATING ROI IN STRATEGIC MARKETING: SAP, marketing management, management marketing, management courses, customer relationship management, brand management, campaign management, marketing and management, marketing management software, sales marketing management, marketing sales management, syllabus management, marketing management jobs, management courses online, business marketing management, marketing business management, email marketing management, assignment management, strategic brand management, business management course, strategic marketing management, marketing project management, marketing management project, customer .
9/1/2010 3:24:00 PM

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

CALCULATING ROI IN STRATEGIC MARKETING: marketing survival guide, marketing, survival, guide, survival guide, marketing guide, marketing survival..
7/1/2009

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

CALCULATING ROI IN STRATEGIC MARKETING: Amdocs, customer relationship management, CRM, call center, operations software, communications service provider, business process outsourcing, customer life cycle.
8/3/2005

The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

CALCULATING ROI IN STRATEGIC MARKETING: marketing collateral, marketing plan, marketing campaign, marketing brochure, e-mail campaign, e-books, electronic delivery mechanisms, CD-based marketing, CBM, process manufacturing, discrete manufacturing, scalability, software functions and features, information technology, IT, service-oriented architecture, SOA.
10/1/2007

Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

CALCULATING ROI IN STRATEGIC MARKETING:
1/29/2009 12:54:00 PM

Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

CALCULATING ROI IN STRATEGIC MARKETING:
3/2/2009 8:29:00 AM

HR Best Practices: Delivering Strategic Value to the Enterprise
Learn how your HR department can respond quickly and effectively to a full range of business challenges and opportunities in HR Best Practices: Del...

CALCULATING ROI IN STRATEGIC MARKETING: best practices delivering strategic value enterprise, best, practices, delivering, strategic, value, enterprise, practices delivering strategic value enterprise, best delivering strategic value enterprise, best practices strategic value enterprise, best practices delivering value enterprise..
12/6/2010 4:00:00 PM

Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

CALCULATING ROI IN STRATEGIC MARKETING: Should Uniqueness Vouch For Marketing Automation Niche Players? Should Uniqueness Vouch For Marketing Automation Niche Players? P.J. Jakovljevic - June 28, 2003 Read Comments Event Summary The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise and buyout of Xchange by Amdocs (see
6/28/2003

Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

CALCULATING ROI IN STRATEGIC MARKETING: Cornerstone, Advantage Sales & Marketing, human resources, training management, performance management, hr training, talent management, learning management, human capital, workforce management, payroll services, human resources training, hr management, workforce management software, human resources recruitment, human resources hr, succession planning, hr software, employee human resources, talent acquisition, hr solutions, hr system, performance management system, hr outsourcing, hr policies, employee turnover, talent manager, human capital management, workforce planning, payroll outsourcing, .
9/1/2010 4:32:00 PM

The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

CALCULATING ROI IN STRATEGIC MARKETING:
10/26/2007 11:38:00 AM


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