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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 calculating roi on expenditure marketing


Whose ROI is it Anyway? Part One: Introduction
With growing frequency, we hear business and IT managers asking a technology vendor to

calculating roi on expenditure marketing  ROI is it Anyway? Part One: Introduction Introduction After a few years of incredible hype and some very wishful thinking, enterprise software has finally returned to reality. Plans and promises that assumed the repeal of business fundamentals have disappeared along with the sky-high stock prices for some software vendors. But, we've been here before. In the early 1990s, we thought manufacturing automation would revolutionize business for all time. And in some ways it did. But it did not eliminate

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Software Evaluation and Software Selection


Organizations are surrounded by ambiguity when making their implementation decisions. Accurate and relevant criteria that are properly weighed against an enterprise’s needs, what-if scenarios, and supporting graphics and reports are essential when making a software selection.

calculating roi on expenditure marketing   Read More

Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

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The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

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Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

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On-boarding for Organizational Growth


This white paper explores some of the drivers of the current focus on on-boarding, walks through some of the financial implications of improving the on-boarding process, and outlines a model of on-boarding that spans the employee lifecycle. By attending to these aspects of selection and on-boarding, organizations will be better placed to deliver excellent customer service and to retain their staff as economic growth takes a firmer foothold.

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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

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“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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Smart Enterprise Single Sign-on (ESSO)


The increasing number of passwords actually decrease productivity and present a security risk when people get frustrated and write their passwords on a sticky note. This means the application of a single sign-on (SSO) solution provides greater security and improved user-friendliness and productivity. Learn how to increase the security and usability of existing and alternative authentication methods, and how the requirements for user authentication can be realized efficiently and at low cost.

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