Home
 > search for

Featured Documents related to »  campaign management tool unica


Unica
Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise

campaign management tool unica  Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise marketing management solutions for companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning. Unica counts more than 250 businesses worldwide that rely on its software and services. The company is privately held with offices in the USA, UK, Australia, and Singapore; Read More

Learning Management Suite (LMS)
These are tools for managing, creating, scheduling training or learning in your organization. The terminology varies from vendor to vendor. Learning management systems (LMS) typically help to ma...
Start evaluating software now
Country:
 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » campaign management tool unica


Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

campaign management tool unica  to the sales force. Campaign management and e-mail marketing functions were amongst the first modules for CRM vendors to include in their product offerings. Siebel , E.piphany , Pivotal , DoubleClick , and Aprimo are some of the providers of such functionality. Marketers can design multilayered marketing campaigns filtering by customer segments and using the contact center capability to reach their target through multiple channels such as phone, portals, email, direct mail, and PDA. The second functional Read More
Why Are CRM and Analytics Intrinsically Connected?
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration

campaign management tool unica  cleansing, analysis tools, and campaign management systems. MA also enables new metrics, such as customer profitability, lifetime value, and wallet share to supplement the traditional metrics of market share and penetration. All of these tools focus on determining what an enterprise's strategy should be during each customer interaction and these interactions fall within the following three categories: outbound campaigns, event-triggered interactions, and inbound interactions. For example, target Read More
SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for

campaign management tool unica  acquisitions like Intrinsic 's campaign management and Verbind 's interaction management solution, SAS has become a notable marketing automation (MA) player rather than a business intelligence (BI) platform provider per se—other BI pure competitors, except possibly for NCR's Teradata division, will have a time of repeating SAS' feat. SAS and Teradata are be prime examples of technology providers that have initially had a long focus on very scalable BI and datawarehousing (DW) deployments (see SAS Read More
Oil and Gas: Upstream Data and Information Management Survey
Oil and gas companies have numerous information systems, each churning through vast amounts of data to support business decisions. Successful management of

campaign management tool unica  and Gas: Upstream Data and Information Management Survey Oil and gas companies have numerous information systems, each churning through vast amounts of data to support business decisions. Successful management of these information systems is not simply a case of keeping the systems running and providing suitable backup mechanisms. It also includes the adoption of professional data management practices. Download this report to learn about effective practices for addressing data management challenges. Read More
The Channel Management Shuffle
Executives and middle management are constantly faced with determining policy, process, and technology around managing one or multiple channels. What is

campaign management tool unica  elaborate mailing and marketing campaigns, and what technologies to utilize to enable the plethora of channel management business processes—the channel management shuffle!! So, you may say same old stories regarding the ones mentioned above... but, you won't yawn and say same old research when you are finished reading the new report from Chainlink Research on channel management. Areas critical to successful channel management: The report explores a number of areas that are critical to successful Read More
Applying an Economic Model to IT Management: Operations Management in the Virtual Data Center
Virtualization systems have been replacing traditional, silo-based IT architectures to consolidate resources and workloads, but virtualization requires resource

campaign management tool unica  an Economic Model to IT Management: Operations Management in the Virtual Data Center Virtualization systems have been replacing traditional, silo-based IT architectures to consolidate resources and workloads, but virtualization requires resource and performance management technologies designed to handle dramatically different, complex behaviors. This white paper describes a supply chain economy approach, which combines monitoring, analytics, and actions to enable proactive virtualization Read More
Pathways Materials Management, Financial Management
PDG Group Model 828

campaign management tool unica  Materials Management, Financial Management PDG Group Model 828 Read More
Tenrox Project Workforce Management Certification Report: Project Portfolio Management (PPM) for Internal Departments
Tenrox Project Workforce Management is now TEC Certified for online evaluation of PPM solutions in the Project and Process Management Evaluation Center. The

campaign management tool unica  Project Workforce Management Certification Report: Project Portfolio Management (PPM) for Internal Departments Tenrox Project Workforce Management is now TEC Certified for online evaluation of PPM solutions in the Project and Process Management Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product Read More
Customer Relationship Management (CRM)
When talking about relationship management in the context of software solutions, most people think of customer relationship management (CRM). However

campaign management tool unica  Relationship Management (CRM) When talking about relationship management in the context of software solutions, most people think of customer relationship management (CRM). However, relationships also exist between companies and their vendors, companies and their customers, vendors and their suppliers, employees, different departments of the same company, and so on. The Relationship Management Evaluation Center concentrates on CRM and supplier relationship management (SRM), as software and Read More
How Integrated Facilities Management Software Automates Facilities Management
Computerized maintenance management system (CMMS). Enterprise asset management (EAM) system. Computer-aided facilities management (CAFM) system. Integrated

campaign management tool unica  Integrated Facilities Management Software Automates Facilities Management Computerized maintenance management system (CMMS). Enterprise asset management (EAM) system. Computer-aided facilities management (CAFM) system. Integrated workplace management system (IWMS). Each type of facility management solution offers different functionalities and features, and one may be better than another for your company’s needs. Learn more about the differences and how an integrated solution is a “must have.” Read More
Value Cycle Management: A Non-Linear Approach to Supply Chain Management
Companies are moving away from the linear production path of the supply chain to embrace value cycle management (VCM). VCM is the optimization of supply chain

campaign management tool unica  Cycle Management: A Non-Linear Approach to Supply Chain Management Companies are moving away from the linear production path of the supply chain to embrace value cycle management (VCM). VCM is the optimization of supply chain functions across all levels of suppliers, partners, and customers through the integration, collaboration, and synchronization of technology, data, and people-centric processes. Learn how companies can employ VCM to make business processes smoother, more productive, and more Read More
Top Three Learning Management Trends for 2011
Learning management is a growing market in certain geographical areas and within specific industries. The availability of mobile and collaborative learning

campaign management tool unica  Three Learning Management Trends for 2011 Market Growth There’s no doubt that learning management is a growing market in certain areas of the globe, as well as within specific industries. And with more and more information available at our fingertips, many organizations are beginning to understand that adopting some type of learning platform, whether it’s classroom training, virtual classrooms, or a combination of the two (blended learning), is no longer a nicety, but a necessity for today’s Read More
Case Study: SAP and Sales Management
To achieve global transparency of all customer relationships, SAP AG upgraded to the latest release of the SAP customer relationship management (CRM

campaign management tool unica  Study: SAP and Sales Management To achieve global transparency of all customer relationships, SAP AG upgraded to the latest release of the SAP customer relationship management (CRM) application. This upgrade is part of its CRM Clear Vision Program. Learn how the upgrade to a single global solution helped SAP AG achieve effective collaboration, better visibility, improved productivity, and stronger customer relationships. Read More

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others