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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 campaign tools


SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

campaign tools  add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing professionals plan and analyze marketing campaigns. The integrated offering will be available in the second quarter of next year. Analysts say the partnership will help

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Software Test Tools

Tools exist to support software testing at all stages of a project. Some vendors offer an integrated suite that will support testing and development throughout a project's life, from gathering requirements to supporting the live system. Some vendors concentrate on a single part of that life cycle. The software test tools knowledge base provides functional criteria you might expect from a testing tool, the infrastructure that supports the tool, and an idea of the market position of the vendor.  

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Documents related to » campaign tools

SAP Highlights Supply Chain Management Tools


At last week's eBusiness Conference & Expo, SAP AG updated attendees on its supply chain management application, Advanced Planner and Optimizer (APO).

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Act-On


Act-on offers a cloud-based marketing automation platform. Act-On's technology features a database for accelerated campaign implementation; an easy, intuitive user interface; and a comprehensive, feature-rich solution set. This includes an e-mail engine with one-click integration to Web conferencing and customer relationship management (CRM) solutions; tools for website visitor tracking, lead scoring, lead nurturing, and social media prospecting; and design tools for Web forms, landing pages, and e-mail.

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How to Choose a Hosted CRM Application for SMBs


While virtually all hosted customer relationship management (CRM) applications support sales force automation, marketing campaign management, and customer service, providing front-to-back-office integration has become a clear differentiator for small to medium businesses (SMBs). Read this white paper—which includes a handy table of evaluation criteria—to find out how to select the right hosted CRM software for you.

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What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign


SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.

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High-performance CPM Is Redefining the Role of Enterprise-quality FP&A Tools


High-performance, enterprise-quality corporate performance management (CPM) is opening the door to providing more comprehensive and real-time analytics across the enterprise. It expands the traditional forecasting, planning, and analytical (FP&A) capabilities within finance and extends CPM’s decision support analytics to line-of-business (LOB) operations. Find out more in this profile of performance management solution provider deFacto.

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Sarbanes-Oxley Readiness with Microsoft Dynamics NAV


Organizations cannot achieve Sarbanes-Oxley compliance without the proper tools. But once these tools have been obtained, compliance becomes an opportunity for organizations to reevaluate their business practices and grow. Microsoft Dynamics NAV is a powerful ally in compliance efforts, and can give organizations the extra controls and review tools they need to help reach compliance and improve their organizational capacity.

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Dundas BI Mobile Overview: Take Your Business Intelligence with You and Get Insights Faster


Working on the go is a new business reality, and modern analytics tools have to be mobile-ready. Dundas Business Intelligence for mobile use provides a user-friendly, interactive analytics application for your organization’s mobile team members. Dundas BI has interactive dashboard capabilities in a single handy application, allowing users on different platforms to not only view up-to-the-minute information, but also interact with it. With its touch-friendly interface and ease of use, Dundas BI mobile capabilities allow you to not only access your data from any location, but also create dashboards suited to your organization’s specific needs from any locale.

In this product overview, read highlights regarding Dundas Business Intelligence for all device types, and learn about the features designed specifically for mobile use, including the benefits of smart mobile analytics, how to easily interact with your data, the unified mobile experience provided by Dundas BI, the flexibility and security of the application, and the value of straightforward navigation controls. Dundas BI takes your security seriously; learn details about controls, security, and governance settings that ensure your data is secured. Read how by supporting vector based resizing, Dundas Business Intelligence lets you construct dashboards viewable on any mobile device and platform, resulting in consistent data views across device types. Dundas BI mobile solutions gives your organization and edge with the ability to perform data analysis from anywhere, with the latest available information.

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Finding the Tools to Automate


Custom automation is the way of the future for the manufacturing industry. Be sure to seek out an ERP vendor that offers you the tools to stay competitive.

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How Software Development Tools Can Improve Spreadsheets


Spreadsheets have boosted the productivity of the financial reporting supply chain for nearly two decades. But in the current age of compliance and legislation, it’s necessary to create controls around the sharing of information—and so spreadsheets can be a liability. How can you control formal, important documents while allowing them to be easily changed and shared? Treat spreadsheets as a software product. Find out how.

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Saga Continues Roll Out of EAI Tools


Saga Software announces availability of its Sagavista 1.1 Enterprise Application Integration software which is supposed to provide a faster messaging layer for improved performance, an enhanced Application Developer Kit (ADK), Unix support, agent adapters for Adabas« and 3270/5250 emulation.

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