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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 campaign tools


SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

campaign tools  add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing professionals plan and analyze marketing campaigns. The integrated offering will be available in the second quarter of next year. Analysts say the partnership will help

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Software Test Tools

Tools exist to support software testing at all stages of a project. Some vendors offer an integrated suite that will support testing and development throughout a project's life, from gathering requirements to supporting the live system. Some vendors concentrate on a single part of that life cycle. The software test tools knowledge base provides functional criteria you might expect from a testing tool, the infrastructure that supports the tool, and an idea of the market position of the vendor.  

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Documents related to » campaign tools

How to Choose a Hosted CRM Application for SMBs


While virtually all hosted customer relationship management (CRM) applications support sales force automation, marketing campaign management, and customer service, providing front-to-back-office integration has become a clear differentiator for small to medium businesses (SMBs). Read this white paper—which includes a handy table of evaluation criteria—to find out how to select the right hosted CRM software for you.

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What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign


SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.

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Unica


Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise marketing management solutions for companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning. Unica counts more than 250 businesses worldwide that rely on its software and services. The company is privately held with offices in the USA, UK, Australia, and Singapore; and a worldwide network of partners. Unica's solutions support the following: - Gather and analyze knowledge from multiple data sources - Identify customer wants and needs - Plan, execute, and manage tailored programs for interactions through multiple touchpoints - Measure and optimize marketing effectiveness

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Addressing Channels and the Low-End Market


Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy, providing stronger opportunities for partners to align their services and solutions with their customers' specific needs. Microsoft has to be in the small business market, which is a springboard or a feeding ground for more scalable products as these businesses grow over time.

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Sarbanes-Oxley Readiness with Microsoft Dynamics NAV


Organizations cannot achieve Sarbanes-Oxley compliance without the proper tools. But once these tools have been obtained, compliance becomes an opportunity for organizations to reevaluate their business practices and grow. Microsoft Dynamics NAV is a powerful ally in compliance efforts, and can give organizations the extra controls and review tools they need to help reach compliance and improve their organizational capacity.

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Development Tools for Microsoft Dynamics GP


Microsoft development tools will help developers and independent Microsoft software vendors integrate Microsoft Dynamics GP with existing applications. This accounting and business management system includes many features and benefits, as well as guidelines to help developers choose the right tools for various development tasks and create custom applications that integrate with Microsoft Dynamics GP.

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Verification Tools for Wireless Broadband Systems


Wireless broadband systems are becoming ever more complex at an unprecedented pace. Verification of such an intricate system in a short development cycle is a challenging and tedious task. This white paper throws light on the need for automated test frameworks required for a wireless broadband system. It discusses two approaches that can help accelerate the verification process of physical layers and higher layers respectively of the protocol stack in wireless broadband systems.

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Introduction to Customer Relationship Management


The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development.

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HR Technology Tools: What You May Be Missing


Human resource (HR) managers face a dilemma. They’d like to spend more time improving the work environment, or helping management reduce workforce related costs, hire better talent, and improve existing talent through training and development. But most days, they’re stuck doing paperwork. Learn how human resources management systems (HRMS) can help your HR department improve results, increase efficiency, and lower costs.

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Do More with Less: Merging Enterprise Applications with Desktop Tools


Workers spend on average close to 80 percent of their workday with some combination of enterprise applications and desktop tools. Best-in-class companies have already found ways to improve productivity. Learn more about the convergence of enterprise applications with desktop tools, and the role it plays in providing visibility to enterprise data, improving communication, and facilitating real-time decision making.

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