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SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

campaign tools  add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing professionals plan and analyze marketing campaigns. The integrated offering will be available in the second quarter of next year. Analysts say the partnership will help Read More

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Tools exist to support software testing at all stages of a project. Some vendors offer an integrated suite that will support testing and development throughout a project's life, from gatheri...
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Documents related to » campaign tools


How to Choose a Hosted CRM Application for SMBs
While virtually all hosted customer relationship management (CRM) applications support sales force automation, marketing campaign management, and customer

campaign tools  sales force automation, marketing campaign management and/or customer service, providing front-to-back office integration has become a clear differentiator in vendor selection. Aberdeen Analysis It’s No Longer About the Delivery Model: On-demand CRM solutions have been around since the mid-nineties. In fact, my third CRM implementation, (for a 125 person start-up) was an on-demand application which went out of business in 2002. Since then, acceptance of SaaS CRM has reached a point where the delivery Read More
What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study

campaign tools  Is Telling You SAP's campaign is a classic example of why it's important to pay close attention to your competitors' marketing campaigns all the time, not only when you're going through a positioning process. When a competitor's message to the market changes, you should immediately start investigating the reasons behind the change because you might gain valuable competitive intelligence. The following are general examples of what you might discover. New management wants to assert itself. A new strategy Read More
Unica
Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise

campaign tools  Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise marketing management solutions for companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning. Unica counts more than 250 businesses worldwide that rely on its software and services. The company is privately held with offices in the USA, UK, Australia, and Singapore; Read More
Addressing Channels and the Low-End Market
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV) and value-added resellers (VAR

campaign tools  ramping up the marketing campaign for the upcoming Microsoft Office Small Business Accounting product, which is going to be part of the Microsoft Office Small Business Management Edition , and initially available only in the US. The product was mutually developed by the MBS and Microsoft Office teams as a part of a nearly two-year effort code named Project Magellan , with the idea of a common Outlook-based user interface (UI) supporting accounting applications and office automation needs. Thus, the Read More
Sarbanes-Oxley Readiness with Microsoft Dynamics NAV
Organizations cannot achieve Sarbanes-Oxley compliance without the proper tools. But once these tools have been obtained, compliance becomes an opportunity for

campaign tools  Oxley Readiness with Microsoft Dynamics NAV Sarbanes-Oxley Readiness with Microsoft Dynamics NAV If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. From an accounting system standpoint, a key to compliance with Sarbanes-Oxley is the presence of an extensive audit trail, complete with drill-down and drill-around functionality. This is where Microsoft Dynamics NAV can help. Source: Microsoft Resources Related to Sarbanes-Oxley Read More
Development Tools for Microsoft Dynamics GP
Microsoft development tools will help developers and independent Microsoft software vendors integrate Microsoft Dynamics GP with existing applications. This

campaign tools  Tools for Microsoft Dynamics GP Microsoft development tools will help developers and independent Microsoft software vendors integrate Microsoft Dynamics GP with existing applications. This accounting and business management system includes many features and benefits, as well as guidelines to help developers choose the right tools for various development tasks and create custom applications that integrate with Microsoft Dynamics GP. Read More
Verification Tools for Wireless Broadband Systems
Wireless broadband systems are becoming ever more complex at an unprecedented pace. Verification of such an intricate system in a short development cycle is a

campaign tools  Tools for Wireless Broadband Systems Wireless broadband systems are becoming ever more complex at an unprecedented pace. Verification of such an intricate system in a short development cycle is a challenging and tedious task. This white paper throws light on the need for automated test frameworks required for a wireless broadband system. It discusses two approaches that can help accelerate the verification process of physical layers and higher layers respectively of the protocol stack in Read More
Introduction to Customer Relationship Management
The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways

campaign tools  to Customer Relationship Management The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development. Read More
HR Technology Tools: What You May Be Missing
Human resource (HR) managers face a dilemma. They’d like to spend more time improving the work environment, or helping management reduce workforce related costs

campaign tools  Technology Tools: What You May Be Missing Sage provides business software, services and support to small and medium sized businesses. Whilst our heritage is in the small business market we also have the experience and expertise to meet the needs of specific industries and larger organizations. Source: Sage Resources Related to HR Technology Tools: What You May Be Missing : Human Resources(HR) (Wikipedia) Human Resource Management System (HRMS) (Wikipedia) HR Technology Tools: What You May Be Missing Read More
Do More with Less: Merging Enterprise Applications with Desktop Tools
Workers spend on average close to 80 percent of their workday with some combination of enterprise applications and desktop tools. Best-in-class companies have

campaign tools  More with Less: Merging Enterprise Applications with Desktop Tools Workers spend on average close to 80 percent of their workday with some combination of enterprise applications and desktop tools. Best-in-class companies have already found ways to improve productivity. Learn more about the convergence of enterprise applications with desktop tools, and the role it plays in providing visibility to enterprise data, improving communication, and facilitating real-time decision making. Read More
Lean Tools and Practices that Eliminate Manufacturing Waste
A number of lean manufacturing tools and practices have long been used to reduce manufacturing waste. These include the five S's, visual controls, standardized

campaign tools  Tools and Practices that Eliminate Manufacturing Waste Tools and Practices that Deal with Waste Lean Manufacturing: A Primer described seven categories of waste. The following dozen or so fundamental technical tools and practices of lean manufacturing have long been used to curb or eliminate some of these types of waste. Note that this is not necessarily an exhaustive list, nor are the items within it in any particular order of importance. This is Part Two of a multi-part note. The Five S's The first Read More
Project Portfolio Management Tools: Which Approach is Best?
Project portfolio management (PPM) is a hot topic, and there’s no shortage of related advice. However, much of the current advice is incomplete@or flat-out

campaign tools  Portfolio Management Tools: Which Approach is Best? Project portfolio management (PPM) is a hot topic, and there’s no shortage of related advice. However, much of the current advice is incomplete—or flat-out wrong. Before purchasing a tool, buyers should familiarize themselves with established theories for valuing projects. Armed with understanding, they can avoid getting burned by the unsuitable PPM tools that are being pushed in the marketplace. Read More
Saga Continues Roll Out of EAI Tools
Saga Software announces availability of its Sagavista 1.1 Enterprise Application Integration software which is supposed to provide a faster messaging layer for

campaign tools  Continues Roll Out of EAI Tools Event Summary RESTON, Va.--(BUSINESS WIRE) Continuing its roll out of its e-business integration flagship product suite Sagavista, SAGA SOFTWARE, Inc. (SAGA) (NYSE:AGS) announced the availability of Sagavista 1.1, which provides a faster Messaging layer for improved performance, an enhanced Application Developer Kit (ADK), Unix support, agent adapters for Adabas(R) and 3270/5250 emulation which provides enterprise level mission critical mainframe access to legacy Read More
Improving Employee Productivity with Social Tools
With tech-savvy ‘millennials’ becoming an ever-greater percentage of the workforce, today’s corporate culture is rapidly changing. And while these changes can

campaign tools  Employee Productivity with Social Tools With tech-savvy ‘millennials’ becoming an ever-greater percentage of the workforce, today’s corporate culture is rapidly changing. And while these changes can create roadblocks for HR professionals, they also present a unique opportunity to implement solutions that increase employee productivity and hence your company’s profitability. Here’s your roadmap to navigating—and benefiting from—the changing face of your global workforce. Read More

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