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SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

campaign tools  add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing professionals plan and analyze marketing campaigns. The integrated offering will be available in the second quarter of next year. Analysts say the partnership will help Read More
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Documents related to » campaign tools


What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study

campaign tools  Is Telling You SAP's campaign is a classic example of why it's important to pay close attention to your competitors' marketing campaigns all the time, not only when you're going through a positioning process. When a competitor's message to the market changes, you should immediately start investigating the reasons behind the change because you might gain valuable competitive intelligence. The following are general examples of what you might discover. New management wants to assert itself. A new strategy Read More
Unica
Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise

campaign tools  Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise marketing management solutions for companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning. Unica counts more than 250 businesses worldwide that rely on its software and services. The company is privately held with offices in the USA, UK, Australia, and Singapore; Read More
How to Choose a Hosted CRM Application for SMBs
While virtually all hosted customer relationship management (CRM) applications support sales force automation, marketing campaign management, and customer

campaign tools  sales force automation, marketing campaign management and/or customer service, providing front-to-back office integration has become a clear differentiator in vendor selection. Aberdeen Analysis It’s No Longer About the Delivery Model: On-demand CRM solutions have been around since the mid-nineties. In fact, my third CRM implementation, (for a 125 person start-up) was an on-demand application which went out of business in 2002. Since then, acceptance of SaaS CRM has reached a point where the delivery Read More
Addressing Channels and the Low-End Market
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV) and value-added resellers (VAR

campaign tools  ramping up the marketing campaign for the upcoming Microsoft Office Small Business Accounting product, which is going to be part of the Microsoft Office Small Business Management Edition , and initially available only in the US. The product was mutually developed by the MBS and Microsoft Office teams as a part of a nearly two-year effort code named Project Magellan , with the idea of a common Outlook-based user interface (UI) supporting accounting applications and office automation needs. Thus, the Read More
Social Networking and Opportunities in the Public Sector
Some social networking tools, such as e-mail and instant messaging, are already used in the public sector. Emerging tools, such as blogs and wikis, can also be

campaign tools   Read More
Attaining Real Time, On-demand Information Data: Contemporary Business Intelligence Tools
Demand for instant access to dispersed information is being met by vendors offering enterprise business intelligence tools and suites. Portlet standardization

campaign tools  Real Time, On-demand Information Data: Contemporary Business Intelligence Tools Pure-Play BI Vendors Some pure play business intelligence (BI) vendors have long been providing BI platforms , which offer complete sets of tools for the creation, deployment, support, and maintenance of BI applications. Pure-play vendors attempt to sell these platforms to original equipment manufacturers (OEM) and independent software vendors (ISV), and even to IT organizations and end users that are information Read More
Using Social Media Tools for Recruiting Talent
Boy, we have come a long way in the search for talent. Long gone are the days where company’s would place an advertisement in the classified ad section of their

campaign tools  sharing knowledge •    marketing campaigns and public relations •    for contact and lead generation •    a way to conduct various types of surveys •    and more … Useful Resources (Conferences, Webcasts, and more)… IQPC’s Social Media for Recruitment Summit : Taking place in Chicago, IL (May 24-26, 2010). Social Media in Recruitmen t: Taking place in London, UK (April 22, 2010). Social Recruiting Summit : Taking place in Minneapolis, MI (May 17, 2010). LinkedIn Recruiter Read More
Two Mistakes Most Professional Services Organizations Make-How Metrics and Automation Tools Drive Profits
Many companies strive to effectively measure and analyze their service operations. But while management struggles to measure too many (or too few) metrics, they

campaign tools  Mistakes Most Professional Services Organizations Make-How Metrics and Automation Tools Drive Profits Many companies strive to effectively measure and analyze their service operations. But while management struggles to measure too many (or too few) metrics, they often overlook the basic measurement question: what to track, and how? By using the concept metric perspectives to define what data provides the most insight, you can move closer to a comprehensive metrics strategy. Read More
Leveraging 3-D for Sales Automation
Product knowledge is now readily available to buyers online, so it’s no surprise that salespeople are seeking new tools and new skills to close sales. A

campaign tools  3-D for Sales Automation Originally published - November 9, 2007 The Googlization of information has leveled the playing field between sales representatives and prospects. With easy access to information, buyers are initiating purchasing cycles by performing extensive product research on the Internet long before inviting a sales representatives into the process. Increasingly, buyers today know as much, if not more, about the product and the competition's products as the seller knows. Product Read More
Introduction to Customer Relationship Management
The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways

campaign tools  to Customer Relationship Management The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development. Read More
Syncra Systems Helps Kimberly-Clark Clean Up
Though other software vendors market CPFR tools, Syncra System’s vendor neutrality makes it stand apart.

campaign tools  Systems Helps Kimberly-Clark Clean Up Syncra Systems Helps Kimberly-Clark Clean Up S. McVey - October 9, 2000 Event Summary Cambridge, Massachusetts based Syncra Systems will help consumer goods manufacturer Kimberly-Clark Corporation develop collaborative sales forecasts with its leading trading partners. Syncra Systems will deploy its Syncra Ct software for CPFR (Collaborative Planning, Forecasting, and Replenishment) in an effort to improve the way Kimberly-Clark collaborates with its retail Read More
Contemporary Business Intelligence Tools
Tools under the business intelligence (BI) umbrella combine to convert data into information, and information into decisions for action. Dashboards and

campaign tools  Business Intelligence Tools Contemporary BI Tools Contemporary business intelligence (BI) solutions should enable business users to easily author, publish, and distribute enterprise reports via a fully integrated report writer, with an easy-to-use report-creation wizard. Users will also have the power to customize and tailor reports to specific information needs. Report writing and graphing capabilities should enable even non-technical users to easily create and share clear representations of Read More
Sarbanes-Oxley Readiness with Microsoft Dynamics NAV
Organizations cannot achieve Sarbanes-Oxley compliance without the proper tools. But once these tools have been obtained, compliance becomes an opportunity for

campaign tools  Oxley Readiness with Microsoft Dynamics NAV Sarbanes-Oxley Readiness with Microsoft Dynamics NAV If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. From an accounting system standpoint, a key to compliance with Sarbanes-Oxley is the presence of an extensive audit trail, complete with drill-down and drill-around functionality. This is where Microsoft Dynamics NAV can help. Source: Microsoft Resources Related to Sarbanes-Oxley Read More

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