Home
 > search for

Featured Documents related to »  campaign


What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study

campaign  Study: SAP's New Advertising Campaign Overview You need to pay close attention to your competitors' marketing campaigns, and not just to stay on top of their positioning strategies. Detecting a change signals the need to thoroughly re-evaluate the competitor and to consider how that change may affect you. Such a change could indicate a management change at your competitor, a new company strategy, a change in target market, pressure from other competitors, or other factors. I'll use SAP 's new marketing Read More

Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
Start evaluating software now
Country:
 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » campaign


Got CRM? Why You Need Marketing Automation, Too
When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed

campaign  When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both. Read More
The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is

campaign  crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success. Read More
Act-On
Act-on offers a cloud-based marketing automation platform.@Act-On@s technology features a database for accelerated campaign implementation; an easy, intuitive

campaign  a database for accelerated campaign implementation; an easy, intuitive user interface; and a comprehensive, feature-rich solution set. This includes an e-mail engine with one-click integration to Web conferencing and customer relationship management (CRM) solutions; tools for website visitor tracking, lead scoring, lead nurturing, and social media prospecting; and design tools for Web forms, landing pages, and e-mail. Read More
Affinium Suite
Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads. These solutions support the following characteristics

campaign  support the following characteristics.Affinium Campaign is a multichannel, personalized campaign management solution. Affinium Campaign delivers supports real time inbound and outbound customer interactions. This software helps manage multichannel and multiwave campaigns. Affinium Model is a data mining and predictive modeling solution, which helps companies understand and anticipate customer behaviors and preferences. Its has built-in automation and wizards to help generate models faster than Read More
Customer Relationship Management Strategies Part Four: Strategies and Case Study
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics will create a smooth running CRM machine in your company.

campaign  CRM strategies,customer satisfaction metrics,customer,relationship,management,investment,strategies,metrics,quality,call center,competitive edge,implementation,analytical tools,return on investment,ROI Read More
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

campaign  marketing collateral,marketing plan,marketing campaign,marketing brochure,e-mail campaign,e-books,electronic delivery mechanisms,CD-based marketing,CBM,process manufacturing,discrete manufacturing,scalability,software functions and features,information technology,IT Read More
Implications of 'Lean' Initiatives for ERP Implementations in Midsized Manufacturing Companies
"Lean thinking" can cut down waste, enhance quality, and reduce lead time. This philosophy is part of an overall fitness campaign for the manufacturing sector. Businesses that are fitter are more flexible, responsive, and efficient. Navigating through the decisions required for Lean projects requires the decision support that only a well implemented enterprise resource planning system can provide.

campaign   Read More
Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

campaign  expand market share,market share,differentiate brand,brand differentiation,build brand awareness,brand awareness,e-mail roi,B2B e-mail marketing,e-mail best practices,email platforms,e-mail marketing,Liquid Comma Read More
Harness the Power of Your Virtual Sales Team
Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints (showing respect for team members' time). This process, of course, is called "discovery."

campaign  enterprise software,selling,team work,planning,marketing,communication,leadership,strategy Read More
Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

campaign  marketing roi,marketing strategies,marketing strategy,multi channel marketing,multichannel marketing,online marketing metrics,software for marketing,strategic marketing,web analytics,web analytics software,web crm,website analytics,customer relation management,customer relations management,customer relationship Read More
Popular Searches

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others