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What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.
SAP,marketing campaign,business-to-business,B2B,change,competitors,positioning,investigation,ads,case study
Discrete Enterprise Resource Planning (Discrete ERP) RFI / RFP Template
Financials, Human Resources, Manufacturing Management, Inventory Management, Purchasing Management, Quality Management, Sales Management, Product Technology
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Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.
Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads. These solutions support the following characteristics.Affinium Campaign is a multichannel, personalized campaign management solution. Affinium Campaign delivers supports real time inbound and outbound customer interactions. This software helps manage multichannel and multiwave campaigns. Affinium Model is a data mining and predictive modeling solution, which helps companies understand and anticipate customer behaviors and preferences. Its has built-in automation and wizards to help generate models faster than conventional tools.Affinium Plan is a marketing resource management solution, which provides a common
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.
online advertising,audience targeting,audience segments,marketing campaigns,marketing campaign,email marketing campaigns,online marketing campaigns,direct marketing campaigns,internet marketing campaigns,best marketing campaigns,marketing campaign strategy,marketing email campaign,cause marketing campaigns,successful marketing campaigns,mobile marketing campaigns
CRM: A Business Imperative during the Economic Downturn
The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution, you can protect current revenue streams and unearth new customer revenue opportunities—despite the most challenging market conditions. CRM helps ensure you deliver exceptional service to your current customers, building their long-term loyalty. Find out how.
customer intelligence,customer service,consumer relationship system,business intelligence,client relationship management,enterprise relationship management
Customer Relationship Management Strategies Part Four: Strategies and Case Study
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics will create a smooth running CRM machine in your company.
CRM strategies,customer satisfaction metrics,customer,relationship,management,investment,strategies,metrics,quality,call center,competitive edge,implementation,analytical tools,return on investment,ROI
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.
marketing collateral,marketing plan,marketing campaign,marketing brochure,e-mail campaign,e-books,electronic delivery mechanisms,CD-based marketing,CBM,process manufacturing,discrete manufacturing,scalability,software functions and features,information technology,IT
Implications of 'Lean' Initiatives for ERP Implementations in Midsized Manufacturing Companies
"Lean thinking" can cut down waste, enhance quality, and reduce lead time. This philosophy is part of an overall fitness campaign for the manufacturing sector. Businesses that are fitter are more flexible, responsive, and efficient. Navigating through the decisions required for Lean projects requires the decision support that only a well implemented enterprise resource planning system can provide.
Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.
expand market share,market share,differentiate brand,brand differentiation,build brand awareness,brand awareness,e-mail roi,B2B e-mail marketing,e-mail best practices,email platforms,e-mail marketing,Liquid Comma
Harness the Power of Your Virtual Sales Team
Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints (showing respect for team members' time). This process, of course, is called "discovery."
enterprise software,selling,team work,planning,marketing,communication,leadership,strategy
Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.
marketing roi,marketing strategies,marketing strategy,multi channel marketing,multichannel marketing,online marketing metrics,software for marketing,strategic marketing,web analytics,web analytics software,web crm,website analytics,customer relation management,customer relations management,customer relationship
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