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Featured Documents related to
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Agile Information Systems: Conceptualization, Construction, and Management
The book "Agile Information Systems" unveils how modern companies can create and deploy agile information systems. Academic experts, researchers, and practitioners discuss the concept of agile information systems, the importance of the context of agility, and organizational management issues in the context of agile information systems.
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How to Create a Bullet-proof Control Phase—Why Six Sigma Campaigns Lose Steam and What You Can Do about It
Most people recognize that a robust control phase is the key practice separating Six Sigma from other process control methodologies. Unfortunately, many Six Sigma programs do not practice a robust control phase—with the result that old habits take over, and improvements gradually degrade. Worse, nobody even knows it happened! Why would well-intentioned people allow this to happen?
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4/25/2007 10:45:00 AM
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.
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: Netsize, mobile marketing opportunities, marketing strategies, mobile marketing strategies, mobile marketing tools, customer retention, customer engagement, customer expectations, precise targeting, mobile marketing implementation, customer databases, marketing message, marketing campaigns, mobile marketing campaigns, online marketing campaigns, online marketing message, mobile marketing approach, brand management, brand engagement.
11/4/2009 10:40:00 AM
Case Study: Levi Strauss & Co.
Levi Strauss SA needed a marketing application that would support its customer relationship management (CRM) programs. In addition to insight into customer behavior, Levi’s wanted to know about customers’ preferred communication channels and their response to brand campaigns. Learn about the solution that helps Levi’s achieve this, as part of Levi’s Loop program, by expanding the company’s communication channels.
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: Gloviz, Eureka, Adora, consumer behavior, customer behavior, consumer behaviour, customer behaviour, CRM system, CRM systems, CRM program, CRM programme, CRM application, CRM applications, marketing application, marketing solution, brand campaigns, customer response, CRM marketing, influence customer behaviour, influence customer behavior, targeted marketing campaigns, proactive marketing campaigns, e-mail marketing, SMS marketing, direct mail marketing, telephone marketing, Web marketing, campaign distribution, customer retention, customer acquisition, business intelligence, point-of-sale .
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Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.
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: online advertising, audience targeting, audience segments, marketing campaigns, marketing campaign, email marketing campaigns, online marketing campaigns, direct marketing campaigns, internet marketing campaigns, best marketing campaigns, marketing campaign strategy, marketing email campaign, cause marketing campaigns, successful marketing campaigns, mobile marketing campaigns, marketing campaign plan, email marketing campaign, marketing email campaigns, social marketing campaigns, email marketing campaign services, online marketing campaign, marketing campaign template, marketing campaign .
10/27/2011 4:02:00 PM
Connecting Your Executives to the CRM Effort: Becoming (and Remaining) a Data-driven Organization
Connecting your Executives to the CRM Effort: Becoming (and Remaining) a Data-driven Organization. Read White Papers and Other Software for Your Diagnosis Related to the CRM Effort in a Data-driven Organization. When businesses commit to implementing customer relationship management (CRM), they commit to realigning their entire organizations around the customer. More specifically, they commit to collecting the right data—and using it the right way at the right time. But if you’re the manager championing CRM in your organization, how do you create the CRM buzz and obtain executive buy-in?
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5/10/2007 3:30:00 PM
ShopIgniter Introduces New Update to Igniter » The TEC Blog
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: CRM, customer relationship management, Igniter platform, industry watch, lead generation, ShopIgniter, social marketing, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
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How to Get Closer to Your Best Customers
In the white paper get closer to your best customers, you'll find a host of new ideas and proven best practices for dealing with customers more ef...
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7/31/2009
A Customer Relationship Management Solution Aims To Cover all the Bases
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado solution.
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: Surado Solutions, Surado CRM 5.0, customer relationship management, CRM, contact and account management, sales management, marketing management, customer service and support, hosted solutions, hosted vs. on-premises solutions.
8/17/2006
8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative
8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative. Download Free Technology Analysis Reports Linked to the Must-have Elements of Every Successful CRM Initiative. It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well as the difficulty of implementing and enforcing processes to support your interactions with prospects, customers, and partners. Eight proven customer relationship management (CRM) best practices can help you create a customer retention strategy. Learn more.
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12/12/2008 12:56:00 PM
9 Key E-mail Strategies for 2008
Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail doesn’t necessarily drive more revenue in the long run. Sending more relevant e-mail does. Learn about nine key strategies for e-mail marketing success, including best practices for reactivation techniques, automatic message-based e-mail, and the all-important preference center for your subscribers.
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7/2/2008 8:10:00 PM
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.
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