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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 canadian direct marketing association


ERP Multisite Costing Challenge and Solution
Significant management issues posed by multisite manufacturing environments include optimizing resource use at each site and delivering the lowest possible cost

canadian direct marketing association  Houston, Texas, and their Canadian head oice located in Mississauga, Ontario. In addition, Moeller Electric has 11 service and distribution centers located across North America. Moeller currently makes use of an ERP system which was irst released in 1992. This system lacks the true multi-site functionality that this complex Engineer to Order (ETO) manufacturer demands. As a result, Moeller has been forced to maintain multiple databases, with over 60,000 part numbers, and employ custom solutions to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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TEC Lean and Green Manufacturing Buyer’s Guide


While the need for sustainable development is affecting how organizations do business, the idea of environmental and corporate responsibility as value drivers is still relatively new. Many companies are just beginning to adopt an approach that provides measurable results. Learn how reducing waste and creating efficiencies within your company can make a difference to the environment, the economy, and your bottom line.

While the need for sustainable development is affecting how organizations do business, the idea of environmental and corporate responsibility as value drivers is still relatively new. Many companies are just beginning to adopt an approach that provides measurable results. Learn how reducing waste and creating efficiencies within your company can make a difference to the environment, the economy, and your bottom line.

In this lean and green buyer’s guide, we’ll discuss some of the challenges that companies are facing in light of the changes to the economy as well as the pressures of “going green.” We’ll talk about some of the highlevel changes your business can make, with a focus on operational efficiency and on how lean and green practices can both lead to the same result: efficiency equals sustainable business. We will also feature information about some of the vendor offerings targeted at companies looking to adopt or improve their “green business strategies.” The products covered in this guide address various areas within the scopes of both “lean” and “green,” including lean manufacturing, environmental management, operations management, compliance regulations, and more.

We’ve included customer success stories to illustrate how product lifecycle management (PLM), enterprise asset management (EAM), and enterprise resource planning (ERP) solutions have helped companies like yours deal with their environmental concerns. For your convenience, there is also a vendor directory to assist companies that are looking for a “sustainability enabling” solution.

We hope this report will provide you with enough insight about the current state of the market—with respect to both lean and green—to help you start making a few decisions about how your company can make a change for the better. We think you’ll find this guide a useful tool for determining which type of solution is best suited to your company’s business model and particular needs.


Table of Contents


Executive Overview
Lean, Green, and Everything in Between

Thought Leadership
Corporate Social Responsibility: Using Technology to Become More Lean and Green

Case Study
Mitsubishi Heavy Industries Increases Scheduling Efficiency with Asprova

Case Study
Lean in Action: Manufacturer Cuts Lead Time from Four Weeks to Four Days

Case Study
InkCycle Makes Green Ink, While Staying in the Black

Case Study
A Pragmatic Approach to Gaining Business Efficiencies

Case Studies at a Glance
TEC Analyst Perspective



Download the full copy of the TEC 2009 Lean and Green Buyer’s Guide for manufacturers.



Report Preview


State of the Market: Lean and Green


Today’s need for sustainable development (economic, social, and environmental) is increasingly affecting how organizations do business. But the areas of environmental and corporate responsibility are still relatively new to businesses as concepts that drive value. And even though these concepts are rapidly growing in importance, many organizations are still in the early phases of adopting an approach that provides measured results.

The state of market in “green” is improving—albeit at a very slow pace—as organizations learn the value of integrating environmental thinking into their operations, and find more and more ways to align green thinking with their business strategies and goals.

This need for change affects businesses, municipalities, government, and resource-extractive industries like manufacturing. Some of the major influences affecting these organization’s environmental sustainability decisions are regulations and standards, competitive position, and public confidence. In fact, there is a great deal of reputation at stake, since public consciousness towards environmental issues is growing.

Today’s stakeholders (customers, investors, etc.) want to put their money into companies that are sustainable. If businesses don’t take an interest in the environment—and their impact on it—it reflects very poorly on their interest in their bottom line. The current economic situation being what it is, companies cannot afford “bad press,” and it’s in their best interest to realign their business strategies to include environmental awareness. Equally (if not more) important is the fact that green initiatives have a high return on investment (ROI) and end up paying for themselves through cost savings on resources, energy, carbon taxes, etc.

Today’s environmental challenges in business are vast, and range from financial burdens (such as rising energy, input, and transportation costs), to waste disposal and regulatory issues (minimizing/reducing waste), to accountability and sustainability—which can make the decision to go green both complex and convoluted.


Download the full copy of the TEC 2009 Lean and Green Buyer’s Guide for manufacturers.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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HR Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc.


HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how customers are responding to Kronos’ Workforce Central 7, what’s in store for the company’s cloud services offering, and whether Kronos has any plans to grow into a full-fledged HCM suite.

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Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

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HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse


HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both.

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Direct 500 Brochure




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Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

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The B2B Online Marketing Playbook: A CEO's Guide to Risks and Rewards


How do you know which online marketing tactics will reward your company with more buyers? And which will drain away your time and resources with nothing to show for the risk? This playbook is a practical, easy-to-use guide to help you make these decisions. You'll get a quick introduction to 10 key online marketing concepts with the information you need to make smart investments, generate higher quality leads, boost your company's revenue, and avoid costly, time-wasting mistakes.

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Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

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Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

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