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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 canadian direct marketing


Maximizer Enterprise 8: A Strong Competitor on the SMB Front Line
TEC recently reviewed Maximizer Enterprise 8. Tailored to the latest Internet technology, the offering is aggressively priced. Rich functionality is offered in

canadian direct marketing  the product offering in Canadian currency locally, and in USD internationally. Maximizer Software covers the spectrum from the needs of small- and medium-sized businesses, to divisions of large enterprises with two different products: Maximizer Enterprise 8 (the complete CRM package), and Maximizer 8 (the contact manager). Maximizer Enterprise 8 is available in two flavors: the CRM suite that uses a traditional Windows client and an e-CRM suite that relies on browsers. TEC has recently reviewed the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Deltek's Second Bite at the IPO Cherry (Part IV)


Part III of this blog series analyzed the relatively recently launched Deltek Vision 5 [evaluate this product] and Deltek Costpoint 6 [evaluate this product] suites. It also tackled the related potential opportunities for Deltek. For one, key up- and cross-sell opportunities should come from: Additional modules, especially from the newly minted Deltek EPM [evaluate this product] suite: The

canadian direct marketing  underway. In addition, the Canadian staff has more than doubled since 2006, while the Australia and New Zealand presence is expanding through the reseller focus. We should look for a number of international marketing campaigns in 2008 and beyond. Becoming More Partner-Friendly Deltek has lately also been expanding its alliance network and ecosystem in various ways, starting with expanding indirect sales channels. For a value proposition by product, Deltek Vision's value add reseller (VAR) partners can Read More

Employee Performance Management Problems


The newest trend in human capital management is employee performance management (EPM). Unlike traditional HR evaluations, EPM links employee performance to a company's goals. While there are no strong EPM vendors, European-based Cézanne Software is moving to broaden its appeal.

canadian direct marketing  performance and competency management; Canadian-based Halogen provides solutions for performance management and surveying; InScope Competency has a broad talent management suite; and Kenexa supports recruitment and performance management. Peoplesoft , (recently acquired by Oracle) has a strong competency management solution called ePerformance; Performix specializes in call center performance management; and Siebel's EPM is a part of employee relationship management. Since performance management is Read More

PeopleSoft: Giving Fervent Hope To The Market And Jitters To The Competition. Part 1: The News


PeopleSoft is seeking to make bigger strides in the CRM, SCM and B2B software markets with its recent spate of product releases. While Wall Street praises the vendor’s new product initiatives and its strong first quarter results and optimism for the future, its direct competitors are far from feeling easy.

canadian direct marketing  general availability: French, French Canadian, German, Spanish, Italian, Dutch, Japanese, Brazilian Portuguese, traditional Chinese (Taiwan) and Swedish. While IBM DB2 is the primary development platform for PeopleSoft 8, it will also support Microsoft SQL Server and Oracle databases on IBM mainframe, UNIX and Windows NT platforms. E-Procurement On May 30, PeopleSoft announced new functionality for PeopleSoft 8 eProcurement that will automate the entire purchasing process from requisition to payment, Read More

United Messaging ~ Ready…Set…Outsource!


We believe that within a 3 year time frame, the outsourced corporate messaging market will capture 25% of the existing install base, which sizes the ASP Messaging market at 47.5 Million Seats (Probability 70%)

canadian direct marketing  Office Solutions from a Canadian company Aliant. The Mpowered Office Solutions enables United Messaging to affordably provide full Exchange services for smaller organizations with less than 500 seats and provide direct customer administration and instant billing updates for all organizations. The Mpowered Office Solutions segments the Microsoft Exchange containers and address book views to allow multiple organizations to reside securely on one machine. If sharing a server is not your cup of tea, Read More

Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

canadian direct marketing  bwired,digital marketing,search engine optimization,search engine optimisation,SEO,SEO marketing,SEO tips,SEO strategies,SEO strategy,marketing and advertising,online marketing,web marketing,SEO services,digital marketing strategy,website rankings Read More

Sales Is from Mars, Marketing Is from Venus


There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

canadian direct marketing  marketing,sales,customer experience,merchandise,auto identification,RFID,radio frequency identification,sensors,voice activated technologies,retail Read More

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

canadian direct marketing   Read More

Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

canadian direct marketing  Online marketing, content marketing, social media marketing, SEO campaigns, SEO, search engine optimization, Business.com Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

canadian direct marketing  Marketing automation,Kentico,Kentico white paper,marketing,lead generation,marketing automation system,marketing campaigns,ROI Read More

Brand Management: Leveraging the Power of Integrated Marketing


The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

canadian direct marketing   Read More

A Business Case for Managing the Marketing Content Supply Chain


In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

canadian direct marketing   Read More

HR Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM


HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how how Epicor is responding to its customers’ biggest challenges, what the SMB market is looking for in a human capital management (HCM) solution, and what’s coming up in Epicor HCM.

canadian direct marketing  HR,HCM,Human Resources,Human Capital Management,Epicor Read More

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

canadian direct marketing  marketing collateral,marketing plan,marketing campaign,marketing brochure,e-mail campaign,e-books,electronic delivery mechanisms,CD-based marketing,CBM,process manufacturing,discrete manufacturing,scalability,software functions and features,information technology,IT Read More

Fast Facts: Latest Sales & Marketing Stats


Here are the latest facts and stats about digital sales and marketing. This collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, e-mail, social media, and more.

canadian direct marketing  marketing automation, e-mail campaigns, marketing automation platform, marketing campaign management, lead management, social media management, social media marketing, market segmentation Read More