X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 capture and analyze return on investment of marketing activities


Challenges of the Future: The Rebirth of Small Independent Retail in America
By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than

capture and analyze return on investment of marketing activities  track inventory but to capture customer data that will help you make faster and better decisions. Explore the wealth of information available on the Internet to learn about and stay up to date with new technology solutions. Capture customer email addresses to establish an additional inexpensive communications and marketing channel. CHALLENGE #4 The need for delivery of higher levels of service The experience of receiving great customer service is now a common expectation of all customers in all retail

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

Evaluate Now

Documents related to » capture and analyze return on investment of marketing activities

Project Lifecycle Management Implies Long Term Value; Forget the Total Cost of Ownership Fuss


Understanding the nature and specifics of your product development life cycles, and especially new product design and initiation, can help you realize tangible cost savings and will offset the total cost of ownership of a product lifecycle management system.

capture and analyze return on investment of marketing activities   Read More

These are the Times of CRM Vindication and Validation - Part 3


Part 1 of this series analyzed two white papers entitled “Customer Relationship Management: The Winning Strategy in a Challenging Economy” and “Maximizing CRM Effectiveness During Lean Times” and authored by Microsoft Dynamics CRM and Oracle CRM, respectively. The blog post made the case for forward-looking enterprises to leverage customer relationship management (CRM

capture and analyze return on investment of marketing activities   Read More

The (Underappreciated) Value of B2B Pricing Software


Conventional wisdom would suggest that pricing, as a key component of a business’s financial performance, is a critically important discipline within any enterprise, touching many departments, from sales and marketing to finance. And yet, does anyone know whether their company is making the best pricing decisions? TEC Principal Analyst P.J. Jakovljevic is encouraged by the growing awareness and adoption of pricing technologies among B2B enterprises.

capture and analyze return on investment of marketing activities   Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

capture and analyze return on investment of marketing activities   Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

capture and analyze return on investment of marketing activities   Read More

The Dollars and Sense of Web Identity Management: How SaaS Cuts the High Costs of Web Access and SSO by 75 Percent


IT infrastructure software has a well-established track record for experiencing frequent cost overruns and missed deadlines. Expensive software and extensive customization are the key contributors to increasing identity management costs to four or five times more than the price of the initial identity software license. Learn how software as a service (SaaS) can reduce the cost and complexity of IT infrastructure.

capture and analyze return on investment of marketing activities   Read More

Wipro Point of View: Universal Investment Banking Retracing Growth Path


The recent financial meltdown has led to the downfall of some of the biggest universal investment banks (UIBs). Tightened regulatory norms have put pressure on global conglomerates in the Corporate and Investment Banking (CIB) regions to re-strategize. Angan Guha, Head of Investment & Universal Banking, Wipro, gives his insights on the modifications UIBs have had to make to their services and products after the financial crisis.

capture and analyze return on investment of marketing activities   Read More

Comparing the Total Cost of Ownership of SME On-premise Business Management Applications and SAP Business ByDesign


This document analyzes the cost of ownership for a typical on-premise small and medium enterprise (SME) business management system, and compares it to the cost of an equivalent SAP Business ByDesign implementation. It uses a mixture of different on-premise systems rather than any single vendor's product. Although there are many similarly equipped business management products available, they all compete closely on price.

capture and analyze return on investment of marketing activities   Read More

Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

capture and analyze return on investment of marketing activities   Read More

Threshold of a New TEC Advisor


I'm happy to announce the beta launch of our new tool to help people start their research and evaluations of enterprise software systems. Think of it as the doorway to our TEC Advisor online evaluation and comparison application (accessible from our evaluation centers). In the following, I'll explain what it is and how it works. A few years ago I asked on this blog, "How do you

capture and analyze return on investment of marketing activities   Read More