-
Abstract:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr (...)
Excerpt related to
caribou lake:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential ...
Published:
2003-02-15
-
Abstract:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr (...)
Excerpt related to
caribou lake:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential ...
Published:
2003-02-15
-
Abstract:
IT hasn't properly supported CRM because it hasn't understood either its importance or its requirements. The advent of CRM
exacerbated a serious, pre-existing condition, rather than CRM creating the condition. Bottom line-gathering business requirements
for technology support should no longer be IT's pro (...)
Excerpt related to
caribou lake:
IT hasn't properly supported CRM because it hasn't understood either its importance or its requirements. The advent
of CRM exacerbated a serious, ...
Published:
2003-05-01