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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 case analysis in marketing


When Customer Relationships Meets Business Intelligence Marketing Analysis and User Recommendations
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where customers and the vendors benefit.

case analysis in marketing  (CRM) player. In any case, discussion indicates an intrinsic link between CRM and BI, which is possibly best illustrated within the market automation (MA) and customer service and call center markets (see Marketing and Intelligence, Together at Last and Analyze This ). Despite the challenge posed by Siebel and other rivals, SAS' move to build partnerships, especially with Amdocs should meet the growing need of communications service providers (CSP) seeking to build more profitable customer relationships.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Case Study: Cadbury plc


To reduce time to market and realize the full value of its intellectual property, Cadbury plc needed to ensure compliance with government regulations. The company launched a long-term data management strategy, which included storing all data in a central repository—a product lifecycle management (PLM) system. Find out how Cadbury not only ensured compliance but also improved its response to consumer and customer queries.

case analysis in marketing  www.infor.com. Searches related to Case Study: Cadbury plc : Technical Data | Technical Data About | Technical Data Analysis | Technical Data Analyst | Technical Data Base | Technical Data Chart | Technical Data Control | Technical Data Challenges | Technical Data Definition | Technical Data Information | Technical Data Products | Technical Data Management | Technical Data pdf | Technical Data Freeway | Technical Data Report | Technical Data Requirements | Technical Data Rights | Technical Data Services Read More

Case Study: Manitou


Manitou, a global producer of complex make-to-order forklift trucks, wanted to optimize sales processes to overcome several challenges, including a lack of visibility into the order pipeline, and order capture that was prone to errors. After deploying Chameleon, sales channels can access current and accurate product and pricing info, and order capture is not only faster, but more efficient. Learn about other benefits.

case analysis in marketing  supply management . Manitou Case Study Following a rich history of innovation, Manitou has become the world leader in rough terrain forklift trucks by pursuing a strategy that each truck should be customizable to meet the exact requirements of every customer. Manitou is an international company with 17 subsidiaries doing business in more than 120 countries, and has developed a broad line of lift trucks, compact loaders and aerial access platforms. Manitou deployed Cameleon to optimize complex selling and Read More

Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

case analysis in marketing  their peers, making references, case studies, and media opportunities more powerful. Trade publications are interested in industry specific stories that target the magazines' focus. Numerous opportunities exist by targeting traditional marketing methods at specific industries and niche markets. On the revenue side, customers are often willing to pay a little more for an industry-specific program supported by people with industry-specific experience. Definition of a Vertical Vendors often define vertical Read More

ERP Selection Facts and Figures Case Study - Part 2: Qualitative Assessments and Analysis


This is part two of a note describing an opportunity TEC had to evaluate and compare the four top ERP vendors for a client. Each vendor’s offering differed in such areas as functionality, flexibility, process fit and ease of use. Find out what TEC learned as a result of the selection engagement.

case analysis in marketing  Selection Facts and Figures Case Study - Part 2: Qualitative Assessments and Analysis ERP Selection Facts and Figures Case Study Overview of the Selection  A mid-market Engineer-to-Order manufacturer in the aerospace and defense sector retained the services of TEC to help select an Enterprise Resource Planning System. This system is intended to replace disparate applications that lacked the functionality and integration to support the company's Lean Manufacturing initiatives. The Scripted Scenarios Read More

Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

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Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

case analysis in marketing  Netsize,mobile marketing opportunities,marketing strategies,mobile marketing strategies,mobile marketing tools,customer retention,customer engagement,customer expectations,precise targeting,mobile marketing implementation,customer databases,marketing message,marketing campaigns,mobile marketing campaigns,online marketing campaigns Read More

In Defense of Data Centers: The Positive Role IT Can Play in the Greening of Business


Corporate concern for the environment is no longer just an issue of compliancy. Businesses are becoming increasingly concerned about how much energy is required by their IT operations, especially by their data centers. Greening IT starts in the data center: find out how data center consolidation—and other solutions—can help you reduce energy consumption, and even increase productivity and efficiency.

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Adventive Marketing, Inc.


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Best-in-class Strategies for Selecting an ERP Solution in 2013


Enterprise resource planning (ERP) represents a serious investment for any organization and is vital to future success. Top performing organizations approach the selection process with a clear plan and come away with solutions that implement smoothly and help drive business immediately. This report explores the strategies best-in-class organizations employ to find the right ERP fit that will give them the tools they need to thrive.

case analysis in marketing  ERP selection strategy,best-in-class ERP selection,line of business ERP,integrated business applications,best-fit ERP Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

case analysis in marketing  CMO, IBM marketing, marketing, marketing analytics, customer analytics, marketing performance, marketing performance analytics, IBM Read More

2011 HR Technology Conference & Expo (Day 1): What Happens in Vegas Shouldn’t Have to Stay in Vegas


Hundreds of industry experts have descended on Las Vegas for the 2011 HR Technology Conference @ Expo (and for other things, such as networking and maybe just a wee bit of gambling), which has been billed as “the world’s best conference on HR Technology.” It’s my second time attending this conference, which is the largest North American gathering of HR professionals, experts, and technology

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Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

case analysis in marketing  marketing performance, marketing performance analytics, IBM Marketing Performance Analytics, marketing success, IBM Cognos Business Intelligence, IBM Cognos TM1, marketing performance measurement Read More

A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

case analysis in marketing  marketing analytics, customer insight, targeted marketing, customer profiling, advanced analytics, app marketing, app analytics Read More

Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

case analysis in marketing  marketing automation, marketing automation platform, marketing campaign management CRM sales system, customer relationship management Read More