-
Abstract:
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial
terms to match the realities of its sole market – food manufacturers who sell to the foodservice and vending markets. (...)
Excerpt related to
case analysis marketing:
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial
terms to match the rea...
Published:
2003-01-06
-
Abstract:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Excerpt related to
case analysis marketing:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Published:
2005-08-12
-
Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
case analysis marketing:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
-
Abstract:
This is part two of a note describing an opportunity TEC had to evaluate and compare the four top ERP vendors for a client.
Each vendor’s offering differed in such areas as functionality, flexibility, process fit and ease of use. Find out what TEC
learned as a result of the selection engagement. (...)
Excerpt related to
case analysis marketing:
This is part two of a note describing an opportunity TEC had to evaluate and compare the four top ERP vendors for a client.
Each vendor’s offering...
Published:
2001-11-21
-
Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
case analysis marketing:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
-
Abstract:
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial
terms to match the realities of its sole market – food manufacturers who sell to the foodservice and vending markets. (...)
Excerpt related to
case analysis marketing:
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial
terms to match the rea...
Published:
2003-01-06
-
Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
case analysis marketing:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
-
Abstract:
B2B cross-marketplace creator and dot-com start-up CommerceScout not only received implementation assistance from e-business
service provider Xcelerate, but they also helped CommerceScout define the business model and market opportunity. (...)
Excerpt related to
case analysis marketing:
B2B cross-marketplace creator and dot-com start-up CommerceScout not only received implementation assistance from e-business
service provider Xcel...
Published:
2000-06-07
-
Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
case analysis marketing:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
-
Abstract:
This is part two of a note describing an opportunity TEC had to evaluate and compare the four top ERP vendors for a client.
Each vendor’s offering differed in such areas as functionality, flexibility, process fit and ease of use. Find out what TEC
learned as a result of the selection engagement. (...)
Excerpt related to
case analysis marketing:
This is part two of a note describing an opportunity TEC had to evaluate and compare the four top ERP vendors for a client.
Each vendor’s offering...
Published:
2001-11-21
-
Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
case analysis marketing:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
-
Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
case analysis marketing:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
-
Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
case analysis marketing:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
-
Abstract:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates
into a tidy ASP package. (...)
Excerpt related to
case analysis marketing:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into
a tidy ASP package.
Published:
2000-08-01
-
Abstract:
Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling
of site visitors to support media analysis, merchandizing and segmentation. (...)
Excerpt related to
case analysis marketing:
Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling
of site visitors to s...
Published:
2000-04-25
-
Abstract:
TEC recently reviewed Maximizer Enterprise 8. Tailored to the latest Internet technology, the offering is aggressively priced.
Rich functionality is offered in a three-module structure that continues to compete in the demanding "best fit," customer
relationship management, small and medium enterprise mar (...)
Excerpt related to
case analysis marketing:
TEC recently reviewed Maximizer Enterprise 8. Tailored to the latest Internet technology, the offering is aggressively priced.
Rich functionality ...
Published:
2004-09-23
-
Abstract:
The goal of the pilot project was not to see whether RFID tags on pallets and cases could be read automatically (although
one should not assume that it is easy to achieve), but rather to develop or improve the systems and business processes needed
to sustain higher levels of efficiency and productivity. (...)
Excerpt related to
case analysis marketing:
The goal of the pilot project was not to see whether RFID tags on pallets and cases could be read automatically (although
one should not assume th...
Published:
2004-08-03
-
Abstract:
Commerce One has partnered with Sagent Technology to add analytic tools to its enterprise e-purchasing application. Also,
Ariba has partnered with Informatica to add analytic tools to its enterprise e-purchasing application. (...)
Excerpt related to
case analysis marketing:
Commerce One has partnered with Sagent Technology to add analytic tools to its enterprise e-purchasing application. Also,
Ariba has partnered with...
Published:
2000-07-20
-
Abstract:
Compliance with the market RFID mandate has unfortunately preceded the achievements of applied physics and computer science.
One of the main obstacles is the lack of integration, since there is a dearth of software tools from enterprise application
integration vendors to get data from RFID tags and reade (...)
Excerpt related to
case analysis marketing:
Compliance with the market RFID mandate has unfortunately preceded the achievements of applied physics and computer science.
One of the main obsta...
Published:
2004-08-04
-
Abstract:
This BI article looks at why and how in-memory technology transforms analytic applications. The primary bottleneck to high-performance
multidimensional analysis has been slow hard drive speed—the time it takes for data to be transferred from disk storage to
random access memory (RAM). With crashing RAM (...)
Excerpt related to
case analysis marketing:
... Analytics is the branch of logic that relates to or uses analysis. ...
Multidimensional analysis requires data to be available across multiple business dimensions. ...
Published:
2010-09-01