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CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document

case crm  create a credible business case for CRM and get the CEO engaged in the process. Creating the Linkage: Cause and Effect Credibility is a subjective assessment of merit that individuals use when dealing with people and ideas. Specific to ideas or proposals, this assessment revolves around a backdrop of the following considerations: Do the stated assumptions regarding cause and effect appear logical? Are there important unstated assumptions? Is there support for the argument, such as benchmarking or other ob Read More...

CRM ROI: Creating a Business Case
Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating a cost-benefit analysis

case crm  million (USD). The business case for CRM should include 1) Tangible Net Benefits —a clear and precise cost-benefit analysis which tallies all of the planned project costs, quantifies each of the tangible benefits and calculates key financial performance metrics such as ROI, NPV, IRR, and payback period. Costs should be less than 50 percent of the benefits (because of inevitable cost overruns and typical benefit adoption schedules) and the payback period shouldn't exceed twelve months. 2) Intangible Bene Read More...
Process Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as...
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Documents related to » case crm


The Case for a New CRM Solution
CRM software has gone well beyond being a

case crm  Case for a New CRM Solution CRM software has gone well beyond being a good to have capability. Senior management is now generally quite clear that this genre of software is needed. However, it also often acknowledged that companies that have deployed CRM software solutions have not obtained the benefits that were promised. When we understand the reasons for this dissatisfaction, we can make the case for a new CRM solution. See the benefits of a new CRM solution. Read More...
Case Study: Deutsche Bank Gets Closer to Customers with CRM Web Portal
With more than 5,000 global employees serving as touch points for sales and customer service, Deutsche Bank could no longer afford to rely on its outdated

case crm  Study: Deutsche Bank Gets Closer to Customers with CRM Web Portal With more than 5,000 global employees serving as touch points for sales and customer service, Deutsche Bank could no longer afford to rely on its outdated customer relationship management (CRM) systems. The financial services powerhouse now has a system that serves 5,500 Deutsche Bank employees, and includes information on over 10,000 customers. Find out how Deutsche Bank saved up to 40 percent in development costs. Read More...
Case Study: All-in-one CRM System Supports Rapid Growth
In 2003, marketing strategies firm Piranha Marketing was rapidly growing to meet the needs of its expanding customer base. The company wanted to find a way to

case crm  Study: All-in-one CRM System Supports Rapid Growth In 2003, marketing strategies firm Piranha Marketing was rapidly growing to meet the needs of its expanding customer base. The company wanted to find a way to manage its disparate customer relationship management (CRM) software packages while continuing to increase its customer base for all services. Find out how it ended up increasing its conversion rate by 15 percent—and shortening its sales cycle by 50 percent. Read More...
Benefits of On-demand CRM over Traditional Installed-On-Premise CRM Software Solutions
The high price and complexity of traditional, installed, on-premise enterprise software has left small and medium businesses (SMB) unable to obtain true

case crm  of On-demand CRM over Traditional Installed-On-Premise CRM Software Solutions The high price and complexity of traditional, installed, on-premise enterprise software has left small and medium businesses (SMB) unable to obtain true integrated customer relationship management (CRM) and enterprise resource planning (ERP) software. On-demand, software as a service is changing all that. The lower costs and the short implementation period for an on-demand customer relationship management solutions make Read More...
Case Study: ERP That Almost Runs Itself
That kind of ERP system is available to you, and you can learn more about it in the case study natural factors & syspro: partners in health.

case crm  about it in the case study Natural Factors & SYSPRO: Partners in Health . You'll find out how a leading health products manufacturer got hold of an ERP system that not only facilitated the production, packaging, and shipping of millions of tablets and capsules every month, but was so intuitive and easy to use it allowed the company to remain completely focused on its business activities. Information technology should work for you, not the other way around. Find out about an ERP system that's intuitive, Read More...
CRM, Success, and Best Practices: A Wake Up Call Part Two: Modeling Success with Senior Management and CRM Culture
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be used. A point-based system, self

case crm  customer experience. In most cases, this includes either the productivity or interface with employees. Customers The heart of CRM of course is the customer. However, saying that the organization is customer centric versus its behavior can be two radically different perspectives. This section emphasizes the elements that would broadly be interpreted as being consistent with the best practices of CRM as an operational strategy. Partners A fundamental tenant of CRM is to provide a consistent, seamless, and Read More...
CRM is Busting Out Of Its Britches: Operational, Analytical, and Collaborative CRM Are Born
Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise applications, but not much beyond

case crm  is Busting Out Of Its Britches: Operational, Analytical, and Collaborative CRM Are Born CRM is Busting Out Of Its Britches: Operational, Analytical, and Collaborative CRM Are Born R. Garland - August 27, 2001 A Brief (!) History of CRM  In the early 90's, paralleling the publication of Hammer and Champy's Reengineering the Corporation , there were three Northern California companies that each had similar visions of incorporating BPR (Business Process Reengineering) concepts into Front Office Read More...
The Real Challenge of CRM: Employee Buy-In
Your company has just selected a new customer relationship management (CRM) system for your company. Congratulations should be in order. However, your work has

case crm  Real Challenge of CRM: Employee Buy-In The Real Challenge of CRM: Employee Buy-In If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Oncontact is dedicated to providing mid-market companies with easy-to-use, quick to implement, cost-effective CRM solutions that enable you to better serve your customers and prospects. Source : Oncontact Software Resources Related to The Real Challenge of CRM: Employee Buy-In : Customer Relationship Read More...
8 Essential CRM Best Practices-an Executive Guide
In this informative white paper, 8 essential CRM best practicesan executive guide, you'll discover the eight key elements of highly successful CRM ...

case crm  Essential CRM Best Practices-an Executive Guide Since CRM can be directly related to how much money comes in the door, shouldn't your CRM system contain all the proven CRM best practices ? Can you afford to have less than the best when it comes to dealing with your customers? In this informative white paper, 8 Essential CRM Best Practices—An Executive Guide , you'll discover the eight key elements of highly successful CRM systems—laid out for you in clear, straightforward language. So whether you're Read More...
CRM Buyers Guide
CRM, or Customer Relationship Management, is an essential tool in any modern business no matter its size. The primary purpose of CRM software is to manage all

case crm  Buyers Guide CRM, or Customer Relationship Management, is an essential tool in any modern business no matter its size. The primary purpose of CRM software is to manage all aspects of the relationship with existing and prospective customers. Get a quick start on your CRM purchase by researching the important issues and factors for your organization. This guide can help you find the right provider for your unique needs. Read More...
CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part Two: Using A Knowledge Base To Reduce The Time, Risk And Cost Of A CRM Selection
Using a knowledge base in the selection process can reduce the time, risk and cost of procuring technology. Well constructed knowledge bases that are used in a

case crm  selected criterion (in this case CRM Analytics). The current Relative Importance of CRM Analytics is 11.11%, as stated in parentheses below the X-axis. The Y-axis is the Weighted Average. The graph indicates that as the Relative Importance of CRM Analytics increases, the scores for Microsoft and Genesis Global Technologies decrease while the score for Exact Software increases. The graph also indicates that the rank of the vendors would change if the Relative Importance of CRM Analytics was increased to Read More...
Exactus CRM
EXACTUS CRM is comprised of integrated sales, marketing, and customer service modules. Its features include sales, marketing, and customer service

case crm  CRM EXACTUS CRM is comprised of integrated sales, marketing, and customer service modules. Its features include sales, marketing, and customer service functionality, as well as potential customer and opportunity management, and marketing campaigns lists. It also offers complete customer history overviews, automated event management, and search functionality within a knowledge base. Read More...

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