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» case study brand management of levi strauss co
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Abstract:
Levi Strauss SA needed a marketing application that would support its customer relationship management (CRM) programs. In
addition to insight into customer behavior, Levi’s wanted to know about customers’ preferred communication channels and their
response to brand campaigns. Learn about the solution (...)
Excerpt related to
case study brand management of levi strauss co:
... Source: Gloviz. Document Type: Case Study Description: Levi
... support its customer relationship management (CRM) programs. ... and
their response to brand campaigns. ...
Published:
2010-03-11
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»case study brand management of levi strauss co