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Case Study: In Search of a Comprehensive CRM System
The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a customer relationship management (CRM)

case study crm  Study: In Search of a Comprehensive CRM System The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a customer relationship management (CRM) system, not only for their growing business, but for all their clients. The challenge: “I genuinely dislike computers. I refuse to use e-mail, surf the Web, use a cell phone, let alone deal with software programs.” (Dan Kennedy, co-founder of Glazer-Kennedy) Read More
Process Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as...
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Documents related to » case study crm


Case Study: Real Estate Firm Adopts Microsoft Dynamics CRM Online to Drive Up-sell Opportunities
Real estate firm The Norris Group was holding ten years of customer history with an online e-mail marketing vendor. Costly errors, data loss, and the lack of

case study crm  Study: Real Estate Firm Adopts Microsoft Dynamics CRM Online to Drive Up-sell Opportunities Real estate firm The Norris Group was holding ten years of customer history with an online e-mail marketing vendor. Costly errors, data loss, and the lack of vital features convinced the firm to find a new solution that would store data and make it available whenever needed. Find out how the new online solution safeguards, analyzes, and shares customer data with employees, while easing the IT administrative Read More
Case Study: Junk Removal Service Finds Gold with Microsoft Dynamics CRM Online
A residential and commercial junk removal company with a toll-free call service was using an industry-specific customer relationship management (CRM) solution

case study crm  Study: Junk Removal Service Finds Gold with Microsoft Dynamics CRM Online A residential and commercial junk removal company with a toll-free call service was using an industry-specific customer relationship management (CRM) solution that couldn’t be customized. The company needed a CRM system that could capture, share, and use customer data specific to its operations, to acquire and retain more customers. Discover how the hosted CRM solution helps ensure business continuity and other benefits. Read More
Case Study: Active Voice Gets Proactive and Powers Communication with CRM
Although Active Voice is a global provider of business telecommunications, it didn’t have a dedicated solution for sales automation or customer service. Sales

case study crm  Study: Active Voice Gets Proactive and Powers Communication with CRM Although Active Voice is a global provider of business telecommunications, it didn’t have a dedicated solution for sales automation or customer service. Sales reps lacked what they needed to follow up on leads and were losing valuable opportunities. But when the company implemented an e-customer relationship (e-CRM) solution, its users gained mobile access to valuable customer information. Learn about the other benefits. Read More
Case Study: All-in-one CRM System Supports Rapid Growth
In 2003, marketing strategies firm Piranha Marketing was rapidly growing to meet the needs of its expanding customer base. The company wanted to find a way to

case study crm  Study: All-in-one CRM System Supports Rapid Growth In 2003, marketing strategies firm Piranha Marketing was rapidly growing to meet the needs of its expanding customer base. The company wanted to find a way to manage its disparate customer relationship management (CRM) software packages while continuing to increase its customer base for all services. Find out how it ended up increasing its conversion rate by 15 percent—and shortening its sales cycle by 50 percent. Read More
CRM Without Compromise: A Strategy for Profitable Growth
Find out in CRM Without Compromise: A Strategy for Profitable Growth.

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5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections
Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact

case study crm  build a solid business case that you can sell to management and measure the progress and success of the project over time. This may seem like an unnecessary step but it will yield long term dividends in terms of ensuring on-going management support and focusing the efforts of the project to meeting the agreed upon objectives. The internal business case can be based on a required Return on Investment or ROI. This is typically projected on a comparison of revenue enhancement and cost reductions Read More
The Forrester Wave: CRM Suites for Large Organizations, Q2 2010
In Q2 2010, Forrester evaluated 18 customer relationship management (CRM) solutions—CDC Software, Chordiant Software, FrontRange Solutions, Maximizer Software

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CRM, ERP, BI, and IT Investment-Where Do You Find the Business Benefit?
Most companies want to use customer relationship management (CRM) applications to “supercharge” their sales forces. They want to gain some advantage with

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2011 Customer Relationship Management Buyer's Guide: Innovations in CRM
Customer relationship management (CRM) has matured, and offers more choices than ever before. This buyer’s guide reviews the latest innovations in this software

case study crm  includes valuable CRM resources, case studies, and a directory of CRM vendors. Read More
How to Choose a Hosted CRM Application for SMBs
While virtually all hosted customer relationship management (CRM) applications support sales force automation, marketing campaign management, and customer

case study crm  product quality issues or case management. Both NetSuite and SAP currently offer more advanced analytics functionality. NetSuite’s integrated multi-channel approach provides a robust data-mart of information upon which to run operational reports comprised of both front and back office data. Decision-support for corporate performance management is provided through dashboards detailing individual customers, employee, team, and/or corporate KPI’s. MySAP CRM (on-premise), in conjunction with the Read More
CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document

case study crm  Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction Linking CRM with Organizational Direction Research that has linked the statistical relationships between organizational behavior and CRM success has identified the importance of senior management leadership and direction prior to the deployment of CRM applications. In other words, it is important that an organization pursues a strategy that is complementary to CRM before the technologies Read More
The Real Challenge of CRM: Employee Buy-In
Your company has just selected a new customer relationship management (CRM) system for your company. Congratulations should be in order. However, your work has

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Extending CRM Concepts in ERP Systems
If you're a manufacturer or distributor considering an enterprise resource planning (ERP) system with an integrated customer relationship management (CRM

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CRM Buyer's Guide
If you're interested in a CRM solution, here's a guide to help you zero in on the best one for your company's needs.

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