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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 case study marketing customer relations

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » case study marketing customer relations

Case Study: Hauser Chocolatier


Old-world quality is great for a chocolate manufacturer, but old-style business systems are not. Hauser Chocolatier learned this the hard way, struggling for years with DOS-based accounting software. Needing a seamless flow of information from a system that would accommodate Hauser’s unique pricing structure, the company chose Sage MAS 90. Find out how Hauser uses this accounting solution for more than just accounting.

case study marketing customer relations  Study: Hauser Chocolatier Case Study: Hauser Chocolatier If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Sage provides business software, services and support to small and medium sized businesses. Whilst our heritage is in the small business market we also have the experience and expertise to meet the needs of specific industries and larger organisations. Source : Sage Resources Related to Case Study: Hauser Chocolatier : Sage Group Read More

Case Study: Martin’s Wood Products


Martin’s Wood Products, producers of solid wood furniture for over 20 years, is a family-run business that has aimed to keep pace with the enterprise resource planning (ERP) advances of the 21st century. To bring costing under control, and to automatically place accurate and consistent work orders on the shop floor, the company uses an ERP and product configurator solution. Learn more about how the solutions help the company.

case study marketing customer relations  Solutions Resources Related to Case Study: Martin''s Wood Products : Shop Floor (Wikipedia) Case Study: Martin''s Wood Products Shop Floor Management is also known as : Manage the Shop Floor , Shop Floor , Shop Floor Efficiency , Global Shop Solutions for Shop Floor Solutions , Decisions on the Shop Floor , Gains Throughout the Shop Floor , Own Shop Floor , Careless Shop Floor , Lean Shop Floor , Shop Floor Management , Work Order on the Shop Floor , Track Job Costing on the Shop Floor , Global Shop Read More

Improving Customer Relationships: An Integrated Approach


It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy.

case study marketing customer relations  so disappointing? In most cases, it is because CRM efforts are driven by individual departments for specific purposes, with little or no collaboration with other business units across the company. For the most part, the bulk of CRM efforts are presided over by specific departmental heads (35%), product line managers (11%) or a lower-level manager who maintains the system (13%). Because of this, almost one-half of all respondents confirm that the conflicting goals and priorities of different departments Read More

8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative


It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well as the difficulty of implementing and enforcing processes to support your interactions with prospects, customers, and partners. Eight proven customer relationship management (CRM) best practices can help you create a customer retention strategy. Learn more.

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Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer


Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.

case study marketing customer relations  has always been the case, but the Internet has empowered the rise of these social customers. And customer relationship management strategies employed by organizations need to address the way social customers enter into business relationships. Integrating social media tools and strategies into your traditional CRM efforts can increase your efforts in building meaningful relationships with those looking for solutions to the challenges they face. The key is to first understand how these prospective Read More

Customer Care & Billing RFI/RFP Template


General Requirements, Mediation, Provisioning, Sales and Marketing, Customer Billing, Customer Care, Packages and Promotions, Accounts Receivable, Financial Systems, Enterprise Data Warehouse, Reporting, Telephony Products and Services, Utility Products and Services, CATV Products and Services, IP Products and Services, EBPP Services, Technical Requirements

case study marketing customer relations   Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

case study marketing customer relations  marketing analytics, Ventana, marketing, marketing data, business analytics, metrics, marketing data Read More

Build and Manage Strong Customer Relationships


Managing customer relationships is a challenging but vital part of running a business. Organizations have to acquire new customers to grow revenue and satisfactorily service existing customers to ensure loyalty and future business. A good business management solution has customer relationship management (CRM) functionality integrates with the entire range of your processes and provides a full view of customer data.

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Providing the Total Customer Experience with IBM Predictive Customer Intelligence




case study marketing customer relations  customer intelligence, predictive intelligence, predictive analytics, IBM, customer, marketing, sales Read More

Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention


Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience.

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Customer Analytics Pay Off


To help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, the IBM Institute for Business Value has identified four stages of organizational capabilities and associated customer analytics strategies.

case study marketing customer relations  customer analytics, marketing, HCM, HCM analytics, HCM data, workforce analytics, IBM, customer data, business analytics Read More

Dell Unveils Internet-Enabled Customer Support Strategy


Dell Computer announced its plans to provide Internet-based, automated customer support.

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IBM Predictive Customer Intelligence


The IBM Predictive Customer Intelligence solution is designed to help your company create personalized, relevant experiences with a focus on driving new revenue. It enables you to deliver optimized and relevant actions at the point of impact to enhance customer experiences and grow revenue.

case study marketing customer relations  customer intelligence, predictive intelligence, predictive analytics, IBM, decision management, real-time, customer, marketing, sales Read More

Flexible Customer Data Integration Solution Adapts to Your Business Needs


Siperian's master data management and customer data integration (CDI) solutions allow organizations to consolidate, manage, and customize customer-related data. The type of CDI hub implemented depends on the CDI environment's maturity, requirements, and alignment with an organization's internal processes.

case study marketing customer relations  this is not the case, as organizations cannot even agree on the definition of a customer. Although integration of an organization''s processes with technology increases the likelihood of a project''s success, actual stewardship of that process may have to be defined on a smaller level. This creates the inability in many organizations to implement an organization-wide CDI initiative, which lessens the likelihood of increased adoption of CDI hubs within the organization. Hence, organizations implementing CDI Read More

TechRadar: Customer Analytics Methods, Q1 2014


Customer insights professionals are faced with tough decisions about which combination of methods will have the biggest impact on marketing and customer experience goals. And new techniques continue to emerge as the complexity of customer data increases. Forrester has identified 15 key customer analytics methods that customer insights professionals must master.

case study marketing customer relations  customer, customer analytics, marketing, customer data, business analytics, customer relationship, customer experience, Forrester, customer insights Read More