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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 case study marketing customer relations

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » case study marketing customer relations

Case Study: Hauser Chocolatier


Old-world quality is great for a chocolate manufacturer, but old-style business systems are not. Hauser Chocolatier learned this the hard way, struggling for years with DOS-based accounting software. Needing a seamless flow of information from a system that would accommodate Hauser’s unique pricing structure, the company chose Sage MAS 90. Find out how Hauser uses this accounting solution for more than just accounting.

case study marketing customer relations  Study: Hauser Chocolatier Case Study: Hauser Chocolatier If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Sage provides business software, services and support to small and medium sized businesses. Whilst our heritage is in the small business market we also have the experience and expertise to meet the needs of specific industries and larger organisations. Source : Sage Resources Related to Case Study: Hauser Chocolatier : Sage Group Read More

8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative


It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well as the difficulty of implementing and enforcing processes to support your interactions with prospects, customers, and partners. Eight proven customer relationship management (CRM) best practices can help you create a customer retention strategy. Learn more.

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Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer


Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.

case study marketing customer relations  has always been the case, but the Internet has empowered the rise of these social customers. And customer relationship management strategies employed by organizations need to address the way social customers enter into business relationships. Integrating social media tools and strategies into your traditional CRM efforts can increase your efforts in building meaningful relationships with those looking for solutions to the challenges they face. The key is to first understand how these prospective Read More

The Collaboration Advantage: Customer-focused Partnerships in a Global Market


Survey data shows that companies want to improve their strategic business partnerships. Reflecting on lessons learned from past business relationships, 60 percent of respondents say that in future they’ll place more emphasis on developing personal relationships and setting expectations with business partners. Find out how these companies are creating collaborative networks that include business partners and consumers.

case study marketing customer relations  Time Warner and Brightcove case study Overcoming the challenges of partnering Tapping into new talent through collaboration Regional differences and similarities The task of technology: a common platform for people and systems Sizing up collaboration: the approach of small to medium-sized enterprises Conclusion Appendix: Survey results   About the survey Of the 516 executives responding to the survey, 33% came from Europe, 32% from Asia-Pacific, 28% from North America and 6% from the rest of the world. Read More

Improving Customer Relationships: An Integrated Approach


It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy.

case study marketing customer relations  so disappointing? In most cases, it is because CRM efforts are driven by individual departments for specific purposes, with little or no collaboration with other business units across the company. For the most part, the bulk of CRM efforts are presided over by specific departmental heads (35%), product line managers (11%) or a lower-level manager who maintains the system (13%). Because of this, almost one-half of all respondents confirm that the conflicting goals and priorities of different departments Read More

Is Your Customer Strategy Aligned with Customer Experience


As product differentiations blur, companies are increasingly turning to create customer-centric organizational behavior to establish experience-based differentiation (EBD) and remain competitive. This creates unique challenges while implementing a customer relationship management (CRM) strategy in multidepartment organizations with numerous customer touch points. This white paper aims to enable CRM strategy.

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Achieving customer loyalty with customer analytics


In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty. Customer analytics helps answer key questions about who your customers are, what they want and will do next, and which actions and strategies are most likely to generate loyalty. It’s a powerful and innovative technology, but still operates on the traditional business axiom that customer loyalty begins with customer satisfaction.

case study marketing customer relations  customer loyalty, loyalty, customer analytics, CRM, customer relationship management, predictive analytics, customer behavior, customer retention, IBM Read More

Recession? Steal Market Share by Increasing Customer Service!


During a recession, don’t follow the cost-cutting crowd. Of course, be frugal, but in areas that don’t touch the customer. Forget what everyone else is doing. Now isn’t the time to follow the masses—now is the time to make difficult decisions that will poise your company for unprecedented growth coming out of the downturn. Find out how to think and act for the long term—and emerge from the current economic stall a winner.

case study marketing customer relations  customer services,customer service account,customer service articles,customer service business,customer service call center,customer service center,customer service communication,customer service companies Read More

Case Study: Molina Healthcare


In this case study, find out how Molina Healthcare, an organization that offers health plans, medical clinics, and a health information management solution, used data virtualization technology to address its IT requirements with regard to growth, storage needs, and efficiency.

case study marketing customer relations  Molina Healthcare In this case study, find out how Molina Healthcare, an organization that offers health plans, medical clinics, and a health information management solution, used data virtualization technology to address its IT requirements with regard to growth, storage needs, and efficiency. Read More

10 Facts about Intelligent Virtual Assistants and How They Improve the Customer Experience


Have you ever thought about what goes into designing and optimizing an intelligent virtual assistant? Or how an avatar can create an even better customer experience? Read this guide to uncover the mysteries of virtual assistant design and selection, and get insight into the latest research on the best interactive models and how to use virtual assistants to drive online sales, service, and product education.

case study marketing customer relations  self-service, customer experience, customer service, customer engagement, intelligent virtual assistants, customer service avatars, intelligent virtual assistants Read More

Applying the Power of Social Networks to Customer Relationship Management


Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.

case study marketing customer relations  customer relationship management,CRM,social networking,peer-to-peer networking,myCRMcareer.com,customer engagement model,Web 2.0 technologies,user-generated content,CRM 2.0 techniques Read More

Delivering Superior Customer Value in Insurance


Effective management of customer data is a critical success factor for insurers. To provide products and service that stand out from the crowd, insurers need a 360-degree view of each customer that covers his or her entire experience with the company. Read this white paper on how information technology that supports tightly integrated, end-to-end business processes can increase insurer responsiveness and customer loyalty.

case study marketing customer relations  insurance customer data,food insurance companies,aviation insurance companies,customer data collection,customer data quality,top insurance companies to work for,customer data protection,jobs in general insurance companies,crop insurance companies,mutual life insurance companies,medical malpractice insurance companies,customer data software,global insurance companies,best insurance companies to work for,insurance companies nz Read More

Flexible Customer Data Integration Solution Adapts to Your Business Needs


Siperian's master data management and customer data integration (CDI) solutions allow organizations to consolidate, manage, and customize customer-related data. The type of CDI hub implemented depends on the CDI environment's maturity, requirements, and alignment with an organization's internal processes.

case study marketing customer relations  this is not the case, as organizations cannot even agree on the definition of a customer. Although integration of an organization''s processes with technology increases the likelihood of a project''s success, actual stewardship of that process may have to be defined on a smaller level. This creates the inability in many organizations to implement an organization-wide CDI initiative, which lessens the likelihood of increased adoption of CDI hubs within the organization. Hence, organizations implementing CDI Read More

TechRadar: Customer Analytics Methods, Q1 2014


Customer insights professionals are faced with tough decisions about which combination of methods will have the biggest impact on marketing and customer experience goals. And new techniques continue to emerge as the complexity of customer data increases. Forrester has identified 15 key customer analytics methods that customer insights professionals must master.

case study marketing customer relations  customer, customer analytics, marketing, customer data, business analytics, customer relationship, customer experience, Forrester, customer insights Read More

Your 360-degree View of the Customer: Keep the Customer in View


Vendors of customer relationship management solutions, and the companies that use those solutions, praise the advantages of having a 360-degree view of the customer. The approach is meant to provide a company with a full picture of its customers in order to enhance the customer experience, provide better customer service and support, and improve the company’s sales and marketing initiatives to

case study marketing customer relations   Read More