Home
 > search for

Featured Documents related to »  case study of rfid in marketing


Provia Tackles RFID in a Twofold Manner Part Six: Market Impact
Recently delivered products like ViaView, a product that combines supply chain visibility, event management, and decision support, or FourSite WMS product

case study of rfid in marketing  (for details see RFID Case Study: Gillette and Provia ). Provia has also recently also landed major new contracts, including Blockbuster Video , Wireless Retail , and Applica , a manufacturer of the Black & Decker line of consumer products. In addition, a number of Provia's clients have added new products from the Provia suite to their logistics strategy, reflecting Provia's continued success in both attracting new customers and marketing into its client base with new solutions. Provia credits a part of Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
Start evaluating software now
Country:

 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » case study of rfid in marketing


Single Version of the Truth
Today's enterprise is no longer a single, vertically integrated organization. Globalization, outsourcing, and off-shoring have created an environment where end

case study of rfid in marketing  adoption Relevant, business use case studies Inclusion of existing components—electronic data interchange (EDI, barcode, Web-based tools— RFID additive or replacing EDI and other legacy approaches. Mobility of solution—linkage with PDA, cell phones, instant messaging, etc. As with all disruptive technologies, the true values will be attained once critical mass is achieved. Creating a Digital Democracy— Analyst's Perspective Unlike most information systems challenges, the answer does not lie in Read More...
RFID Architecture Strategy
Early adopters of radio frequency identification (RFID) are beginning to look at enterprise scale solution design and integration are emerging as key focus

case study of rfid in marketing  to develop the business case for RFID Similarly, a European specialty retailer seeking to adopt RFID is grappling with the cost of ownership implications of Point Solutions for RFID integration. Being Europe-based, this Retailer had a different set of challenges to deal with, ranging from proprietary RFID reader interfaces to country-specific data exchange standards. Having recently enhanced its Warehouse Management System with event driven workflow capabilities, this Retailer was keen to integrate RFID Read More...
Provia Tackles RFID in a Twofold Manner Part Eight: Challenges and User Recommendations
There are some indications that the main burden for RFID compliance will fall on suppliers, and not on retailers. Thus, these companies should start evaluating

case study of rfid in marketing  ROI for RFID: A Case Study ), the benefits are achievable, but one has to beware of still unproven technology, which seems to be heading for the mainstream and boardroom priorities, almost directly from scientific labs, of course with a number of caveats due to the technology's current imperfection level (see Leveraging Technology to Maintain a Competitive Edge During Tough Economic Times—A Panel Discussion Analyzed; Part Four: RFID Software Issues ). The giant retailers' compliance mandate has Read More...
SAP Support of the Health Care Supply Chain’s Ongoing Effort to Ensure Patient Safety and Drive Business Value
Electronic product code information services (EPCIS) is a standard mechanism for inter-company collaboration and data sharing, which can enable health care

case study of rfid in marketing  Engagement: A Qualitative Business Case for Data Management & Sharing in the Pharmaceutical Supply Chain and Rules of Engagement: Phase II • The Blueprint for Data Management & Data Sharing Background Blueprint Briefing The Center for Healthcare Supply Chain Research began an industry initiative in 2005 to address the issue of managing and sharing data across the healthcare supply chain. After an initial Phase I 2 , which indicated a baseline consensus for the need and value of product data sharing, a Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

case study of rfid in marketing  business-to business,B2B,positioning,marketing,marketing message,business process,feedback loop,message strategy,return on investment,ROI Read More...
Case Study: BMC


case study of rfid in marketing  Study: BMC Read More...
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

case study of rfid in marketing  the Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More...
How Best-in-class Plan, Budget, and Forecast in Today’s Dynamic World
Prospects for the global economy remain precarious. But effective financial planning, budgeting, and forecasting can enable successful decision making even in

case study of rfid in marketing  budgetting,performance management process,budgeting system,budgeting tools,planning spreadsheet,budgeting financial planning,budgeting program,hr management performance,hr performance management,project management performance,budgeting spreadsheet,consolidation planning,customer knowledge management,financial performance management,it budgeting Read More...
2011 HR Technology Conference & Expo (Day 2): What Happens in Vegas Shouldn’t Have to Stay in Vegas
Day two of the 2011 HR Technology Conference @ Expo was an 8-hour marathon of talking with software vendors and attending various conference learning sessions

case study of rfid in marketing   Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

case study of rfid in marketing  marketing,sales,customer experience,merchandise,auto identification,RFID,radio frequency identification,sensors,voice activated technologies,retail Read More...
Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These

case study of rfid in marketing  SAP,marketing management,management marketing,management courses,customer relationship management,brand management,campaign management,marketing and management,marketing management software,sales marketing management,marketing sales management,syllabus management,marketing management jobs,management courses online,business marketing management Read More...
The ERP Warehouse Module versus Best-of-breed WMS
Every supply chain professional must consider certain factors when comparing enterprise resource planning (ERP) and best-of-breed warehouse management system

case study of rfid in marketing  erp warehousing module,erp warehouse management functionality,supply chain visibility,third-party wms installation,stock-keeping unit,best-of-breed wms distribution,wms labor and inventory costs,best-of-breed warehouse management system,best-of-breed wms logistics Read More...

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others