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Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis
An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing

categories of customers  interest for certain product categories requires special attention. Hilti Industry: Industrial manufacturing and components Summary Hilti Corporation provides leading-edge fastening technology solutions to the global construction industry. The capturing of complete customer data has driven Hilti to dramatic sales improvements since first implemented in 2005. Prior to using the customer relationship management database, Hilti had very little complete customer information; for example, only 3% of contacts Read More

Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » categories of customers


Living And Thriving With Channel Master Customers
Channel master business is good. Everyone likes increased volume. But the impact of this business can be bad for the bottom line. How can manufacturers meet

categories of customers  Wal-Mart sell in different categories? In dog food they sell 36%, disposable diapers 32%, photographic film 30%, toothpaste 30% and pain remedies 21%. If you sell these products, can you afford not to be part of the Wal-Mart channel? The reality is that the channel master has the power to demand or suggest and the manufacturer has no practical option but to say thank you. Exceptions exist, but only for those manufacturers who have the brand power to make their product a must have for the channel Read More
A Spoonful of SugarCRMCase Study and Review of an Open Source CRM Solution
SugarCRM is a rapidly growing open source CRM company with solutions that appeal to a community of enthusiastic users. This study, based on a client who

categories of customers  areas, whereas the other categories are rather neglected. What does this graph mean? It is likely that the Microsoft solution has fewer peaks and valleys because it has a longer history and thus the time and resources focused into supporting a wide variety of user requirements. That is, it supports a fairly complete range of criteria for each category so it's likely to apply to a broad base of clients. SugarCRM's chart however is not surprising, when we consider that SugarCRM only recently (mid 2004) Read More
Outsourcing 101 - A Primer Part Two: Outsourcing Categories
Outsourcing is a very diverse market, and there are many different outsourcing options and outsourcing service providers to choose from. This part examines the

categories of customers  Two: Outsourcing Categories Outsourcing Categories Outsourcing is a very diverse market, and there are many different outsourcing options and outsourcing service providers to choose from. This part examines the four broad outsourcing categories: Application software I.T. infrastructure Business process outsourcing (BPO), and Manufacturing This is Part Two of a three-part note. Part One discussed the history of outsourcing, described outsourcing pros and cons, and introduced offshoring concepts. This part Read More
Challenges of the Future: The Rebirth of Small Independent Retail in America
By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than

categories of customers  exclusive lines in all categories of our business. And it's worked incredibly well. It was very difficult to do at first, being a small independent store in Oklahoma City. It was a long-term process. What we tried to do was get a couple of breakthrough lines initially that would give us credibility with the other vendors. Luckily, I had a lot of contacts. Once you have that breakthrough line, the other vendors think, there's something going on there and we want to be a part of it. Our website was one of Read More
Evolving Business Application Preferences, Part 1: Best-of-breed or Suite?
Do executives prefer to purchase business applications as part of an integrated suite or as part of a best-of-breed approach? Are there differences by software

categories of customers  Business Application Preferences, Part 1: Best-of-breed or Suite? Do executives prefer to purchase business applications as part of an integrated suite or as part of a best-of-breed approach? Are there differences by software category? By region? By company size? How have these preferences changed over time? What are the implications for users and vendors of business applications? Get the answers to these and other questions in this Strategic Perspective from Saugatuck Technology. Read More
WiSys WMS for Exact Macola Customers
Exact, a provider of enterprise resource planning (ERP) business solutions for small to medium manufacturing and distribution companies, has announced a

categories of customers  WMS for Exact Macola Customers Exact , a provider of enterprise resource planning (ERP) business solutions for small to medium  manufacturing and distribution companies, has announced a partnership with WiSys , a provider of warehouse management systems (WMS). This partnership is part of Exact’s strategy to expand and strengthen the Exact Macola product portfolio with complementary best-of-breed business solutions. Warehouse management aims to drive efficiencies in production, inventory, shipping, Read More
The Dollars and Sense of Web Identity Management: How SaaS Cuts the High Costs of Web Access and SSO by 75 Percent
IT infrastructure software has a well-established track record for experiencing frequent cost overruns and missed deadlines. Expensive software and extensive

categories of customers  Dollars and Sense of Web Identity Management: How SaaS Cuts the High Costs of Web Access and SSO by 75 Percent IT infrastructure software has a well-established track record for experiencing frequent cost overruns and missed deadlines. Expensive software and extensive customization are the key contributors to increasing identity management costs to four or five times more than the price of the initial identity software license. Learn how software as a service (SaaS) can reduce the cost and complexity Read More
The Integration Factor: The Inherent Value of Best-of-Class Enterprise Solutions
Monolithic ERP systems have proved inflexible in a period of change. The cost of maintenance and modifications are often prohibitively expensive. Yet most best

categories of customers  Integration Factor: The Inherent Value of Best-of-Class Enterprise Solutions Monolithic ERP systems have proved inflexible in a period of change. The cost of maintenance and modifications are often prohibitively expensive. Yet most best-of-class applications generally lack strong integration tools. As a result, many companies cannot support change effectively. See how you can supplement the capabilities of your legacy ERP solutions with a flexible, innovative financial management system-and thrive Read More
WorkWise's eWarehouse provides Groschopp with added control of the entire life cycle of its inventory
Groschopp initially purchased TCM in 1994 and subsequently expanded its usage to over 40 TCM licensed users and 12 data collection users. Groschopp has

categories of customers  s eWarehouse provides Groschopp with added control of the entire life cycle of its inventory Groschopp initially purchased TCM in 1994 and subsequently expanded its usage to over 40 TCM licensed users and 12 data collection users. Groschopp has evolved into an expert user of the entire suite of TCM applications, including MRP, MPS, and Shop Floor Control with complex scheduling. One of their main objectives was the ability to bin track and optimize inventory, leading both to cost savings and also Read More
Benefits of Using a Master Data Management System
Master data management (MDM) comprises a set of processes and tools that define and manage the non-transactional data entities of an organization (also called

categories of customers  of Using a Master Data Management System Master data management (MDM) comprises a set of processes and tools that define and manage the non-transactional data entities of an organization (also called reference data). MDM provides processes for consolidation, quality assurance, and distribution of such data throughout a company to ensure consistency and control in the ongoing maintenance and use of this information. Discover the benefits of an MDM system. Read More
IDC and Webroot Present: Securing Enterprise Environments against Spyware-Benefits of Best-of-breed Security
The threat of spyware has risen to epidemic levels for many information technology professionals trying to protect their users and network. In response, many

categories of customers  and Webroot Present: Securing Enterprise Environments against Spyware-Benefits of Best-of-breed Security The threat of spyware has risen to epidemic levels for many information technology professionals trying to protect their users and network. In response, many security vendors are creating anti-spyware software to seek out spyware and eradicate it from the enterprise network. Webroot's Spy Sweeper Enterprise is just such a product. Read More
Nintendo of America, Inc.
With a focus on marketing, sales, and distribution of the company’s interactive entertainment products, Nintendo of America’s 180 “managers of image” market

categories of customers  of America, Inc. With a focus on marketing, sales, and distribution of the company’s interactive entertainment products, Nintendo of America’s 180 “managers of image” market Nintendo’s games throughout the United States and parts of Canada. Because these managers spend the bulk of their time visiting retail operations to successfully brand the Nintendo product, the company was searching for a way to communicate detailed information to them, as well as to the rest of the company’s Read More
Concur's Customers Can Network Now
Following the path of other E-procurement vendors, Concur announced a purchasing network for large companies. At the same time, Concur announced that its entire

categories of customers  s Customers Can Network Now Event Summary Concur Technologies (Nasdaq: CNQR) made two announcements that mark its determination to be, and be seen as, a major player in the hot E-procurement market. The Concur Commerce Network will give Concur's E-procurement customers a marketplace to display and purchase their wares. The company claims that its network already offers thousands of suppliers. Concur also announced that electronic purchasing and the rest of its Concur eWorkplace suite of products Read More

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