-
Abstract:
Several months after having unveiled its 'customer and/or partner for life' strategy blueprint at the end of 2002, Best Software
recently organized its first annual Insights 2003 conference and briefed its partners on the actual steps of executing its
strategy to prop itself up against the inevitable fac (...)
Excerpt related to
channel marketing software:
Several months after having unveiled its 'customer and/or partner for life' strategy blueprint at the end of 2002,
Best Software recently organize...
Published:
2003-07-24
-
Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
channel marketing software:
... and your channel—to help you understand how each is vital to developing a unique and
effective marketing position for your B2B software or service. ...
Published:
2005-03-07
-
Abstract:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, and your Channel. This series of articles will explain how to use them to gather intelligence, challenge
assumptions, and test your positioning. (...)
Excerpt related to
channel marketing software:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, a...
Published:
2005-02-21
-
Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
channel marketing software:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
-
Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
channel marketing software:
... and your channel—to help you understand how each is vital to developing a unique and
effective marketing position for your B2B software or service. ...
Published:
2005-03-07
-
Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
channel marketing software:
One of the most effective and efficient ways to develop a successful marketing position for B2B software
is to begin with the sales channel, espec...
Published:
2005-02-28
-
Abstract:
Almost every company has been scrutinizing their relationships with partners more closely and figuring out how best to reach
and nurture them. With so much business going through indirect sales channels in the next five years, the need for some form
of partner relationship management (PRM) should not be (...)
Excerpt related to
channel marketing software:
Almost every company has been scrutinizing their relationships with partners more closely and figuring out how best to reach
and nurture them. Wit...
Published:
2004-03-06
-
Abstract:
Onyx Software is one of the few direct competitors of Siebel Systems with a solid chance at long-term success in the CRM
market. A strong customer focus and a commitment to a 100% web-based architecture are just two of its critical success factors.
Find out how Onyx is staking its claim. (...)
Excerpt related to
channel marketing software:
Onyx Software is one of the few direct competitors of Siebel Systems with a solid chance at long-term success in the CRM market.
A strong custome...
Published:
2000-12-04
-
Abstract:
As the battle for the mid-market intensifies, each Tier 1 vendor is exhibiting its bag of tricks for small-to-medium enterprises.
While PeopleSoft is refining its fixed-price & time proposition to the upper-end of the mid-market, SAP is trying a twofold
strategy of promulgating its mySAP All-in-One simil (...)
Excerpt related to
channel marketing software:
As the battle for the mid-market intensifies, each Tier 1 vendor is exhibiting its bag of tricks for small-to-medium enterprises.
While PeopleSoft...
Published:
2003-06-06
-
Abstract:
Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with
those of their partners and distribution channels than those that can, leaving them vulnerable in terms of brand management
due to poor visibility. (...)
Excerpt related to
channel marketing software:
Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with those
of their partners a...
Published:
2003-05-03
-
Abstract:
Great Plains has established very strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of
the ERP market, with a large and loyal customer base and a uniquely developed, extensive partner channel within the industry.
A long presence on Microsoft's platforms ensures that R&a (...)
Excerpt related to
channel marketing software:
Great Plains has established very strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of
the ERP market, with a l...
Published:
1999-12-01
-
Abstract:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors
(ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy,
providing stronger opportunities for partners to align (...)
Excerpt related to
channel marketing software:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV)
and value-added res...
Published:
2005-08-24
-
Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
channel marketing software:
One of the most effective and efficient ways to develop a successful marketing position for B2B software
is to begin with the sales channel, espec...
Published:
2005-02-28
-
Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
channel marketing software:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
-
Abstract:
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal
positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become
vehicles that transfer product knowledge to marketing and (...)
Excerpt related to
channel marketing software:
... unique challenges, or special needs of your channel? ... Abinanti has
held strategic marketing positions with several B2B software companies, including ...
Published:
2007-02-12
-
Abstract:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention
by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy
for actually using that data. Here is an overview of how (...)
Excerpt related to
channel marketing software:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by
gathering data from ea...
Published:
2003-07-03
-
Abstract:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its
product information management (PIM) and data synchronization tools. (...)
Excerpt related to
channel marketing software:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its product
information manag...
Published:
2004-03-12
-
Abstract:
Lilly Software’s financial success and double-digit revenue growth during the recent years have been attributable to its
strong offerings and efficient distribution model for its target niche. However, the future is not going to be quite so bright
unless the company overcomes serious challenges. (...)
Excerpt related to
channel marketing software:
Lilly Software’s financial success and double-digit revenue growth during the recent years have been attributable to its strong
offerings and effi...
Published:
2001-02-08
-
Abstract:
Solomon Software Inc., a leading provider of mid-market financial and business management systems, and SalesLogix, a leading
provider of electronic customer relationship management (eCRM), have signed a five-year, multi-million dollar OEM software
arrangement. (...)
Excerpt related to
channel marketing software:
Solomon Software Inc., a leading provider of mid-market financial and business management systems, and SalesLogix, a leading
provider of electroni...
Published:
2000-04-28
-
Abstract:
Compaq will pre-install BeOS on its Internet appliance equipment currently under development. (...)
Excerpt related to
channel marketing software:
... Stinger is Be's software solution designed for the creation ...
the risk of losing its marketing focus, as ... the last two years with its channel
distribution strategy ...
Published:
2000-01-05