Home
 > search for

Featured Documents related to »  channels marketing


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

channels marketing  limiting brands and distribution channels to foster an aura of exclusivity. Marketing execution defines the logical flow of activities executed by a marketing department, which supports the core policies. The CMO leads the organization to develop optimal market analysis, marketing planning, marketing operations, and so forth, based on the policies covering brands, customers, and channels. For example, in the case of the automaker, the marketing group might establish a campaign that limits contacts to pros Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
Start evaluating software now
Country:

 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » channels marketing


Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems

channels marketing  integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More...
Addressing Channels and the Low-End Market
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV) and value-added resellers (VAR

channels marketing  Channels and the Low-End Market The Channel Matters Microsoft Business Solutions (MBS) especially emphasized at Convergence 2005 , the company's annual user conference, that the upcoming wave of MBS business management applications will make individual users much more productive. As part of the undertaking, the vendor claims to have conducted extensive face-to-face conversations with over 2,000 business people from around the world and from all walks of life. MBS talked to, observed, and Read More...
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

channels marketing  consistent message across multiple channels to specific segmented (profiled) customer sets. Theoretically, these applications may justify the ROI rationale through A more effective customer acquisition, owing to extremely focused campaigns that are personalized and tailored to specific customer segments Increased customer retention, owing to improved value for existing customers by continually presenting personalized product and service marketing messages to more profitable customers, and through effectiv Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

channels marketing  measure marketing performance across channels and at each step of the way. So the role of the marketing department is to drive growth, and that mandate today includes product development, strategic planning, and customer service and interaction—or just about everything about the customer.   Ironically, though, marketing hasn't gone through the efficiency and automation rigmarole that other departments already have. The combination of the traditional and digital methods gives marketers an opportunity to Read More...
Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and

channels marketing  information across departments, diverse channels, and trading partners' syndication points by providing a single, global repository of product information. QRS IMPACT works with QRS Catalogue to offer the retail industry a nearly end-to-end data synchronization solution built specifically for the North American retail industry. QRS Sourcing is a broad suite of web-based software applications designed to enable customers to improve their 1) collaborative sourcing and supply capabilities (the module Read More...
SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises

channels marketing  SME Product Marketing Team Tells All (or Most of it, at least) The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP ’s solutions for  small and medium enterprises (SMEs) . For one, the much publicized and anticipated  multi-tenanted software as a service (SaaS)   SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so ( after initial hiccups and faltering ). For its part, the Read More...
Leverage Google Analytics to Enhance Marketing Awareness and Performance
Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort

channels marketing  Google Analytics to Enhance Marketing Awareness and Performance Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program. Read More...
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve

channels marketing  Inc.’s New Mission-“Big Data” Sales & Marketing Apps PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. Read More...
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but

channels marketing  Mobile Marketing Survey 2009 Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns. Read More...
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

channels marketing  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

channels marketing  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

channels marketing  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set Read More...
Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

channels marketing  consistent across multiple communication channels (see Figure 1). Rules-based marketing campaigns can be as simple as a sequence of communications that are triggered by a specific event, such as when a customer fills out an online form. Or they can be highly sophisticated, involving multiple tracks of information, dynamic content and new rule sets that change or take effect after each communication. Perhaps most important, because rules-based marketing is triggered by actions taken by your prospects or Read More...

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others