When creating a seamless value chain, it is essential to focus on the customer. However, information, data, and processes are key when planning the complex merger of processes, technologies, and culture. Additionally, a successful value chain recognizes that partners, vendors, suppliers, and employees play a vital role to ensure that customer values are both recognized and realized.
in town and their characteristics are defying existing marketing and sales wisdom in ways that have been unthinkable even in the recent past. Expected buying habits, desires, and customer demands are nowhere near what conventional wisdom thought they were for decades. Why the shift? Because the business ecosystem shifted from a corporate ecosystem to a customer ecosystem. In the corporate ecosystem the customer was presumed for. Those presumptions are turning out to be wrong or misconceived or outdated