Documents » chelford bpcs campaign.
Abstract: SSA GT has mostly achieved its most imminent and important goal of enticing existing
BPCS customer base to stay on their maintenance contracts. Vendors vying to be replacement solutions for the
BPCS ERP system could be in for a bigger hurdle than expected.
PubDate: 1/4/2002
Abstract: SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.
Abstract: The varied product portfolio now under the SSA GT banner will take serious pondering and soul-searching and may likely act as a distraction from SSA GT's primary BPCS product strategy. While SSA GT's gallant attempt to regain credibility in the industry is noteworthy, it still has much more catching-up to do, with the market keeping a close eye on its execution.
Abstract: With a flurry of alliance making activities, SSA GT is executing a strategy to save the company from oblivion by extending the value proposition to existing customer base. SSA GT seemingly intends to achieve its all-round product portfolio and implementation approach through in-depth strategic partnerships with specialized application providers. There are significant differences however between SSA GT's and other vendors (for example, Baan's or Ross Systems') comeback approaches.
Abstract: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.
Abstract: E.piphany’s E.5 product suite is scheduled for release in late August. The new suite combines analytical customer information with traditional CRM functionality to provide advances in personalization and campaign management.
Abstract: SAP is responding to the changing Internet marketplace by restructuring to develop flexibility and forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP. com
Abstract: SAPMarkets, the US dot-com spin-off of German ERP leader SAP AG, is partnering with Commerce One to build and sell software for online trading exchanges. This announcement comes only a month after its partnership with Nortel Networks for CRM product offering. SAP, owing to this alliance, has a chance to put content behind its extensive recent advertising campaign for mySAP.
Abstract: Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints. This process, of course, is called
Abstract: Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints (showing respect for team members' time). This process, of course, is called
Abstract: From its roots in advanced planning and scheduling, Adexa, Inc. has emerged as a strong player in the business-to-business collaboration software market. With an aggressive marketing campaign and potential public offering, the company hopes to end its toil behind the scenes and take center stage.
Abstract: On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.
Abstract: In the latest phase of its campaign to unseat Sun as the dominant Internet server brand, IBM has released a slew of performance benchmarks for its 'eServer pSeries' UNIX server.
Abstract: SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?
Abstract: The Microsoft .NET strategy continues to confuse many, due to the lack of understanding of the technology. Indeed, because of the massive marketing campaign undertaken by Microsoft, many vendors have adopted a
Abstract: Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.
Abstract: An integrated talent management system (TMS) can provide numerous benefits—from automating development and performance initiatives to ensuring that the entire organization is managing talent in a unified way. But for many organizations, especially midsized companies, selecting a talent management system can be daunting. Following these 11 steps can help you launch a winning talent management campaign in your organization.
Abstract: While virtually all hosted customer relationship management (CRM) applications support sales force automation, marketing campaign management, and customer service, providing front-to-back-office integration has become a clear differentiator for small to medium businesses (SMBs). Read this white paper—which includes a handy table of evaluation criteria—to find out how to select the right hosted CRM software for you.
Abstract: DiscountBeautyCenter.com, an online supplier of brand-name beauty products, wanted to test the viability of using dynamic content to generate e-mail campaigns. Although the company previously had good results with Listrak’s batch and blast e-mail campaigns, it hoped that dynamic content e-mail would increase customer response and return on investment (ROI). Find out how it launched its most successful campaign ever.