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Abstract: For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns.
PubDate: 12/8/2006 4:13:00 PM
Abstract: Despite significant investments in technology and an abundance of data, many companies repeatedly struggle to improve results on their marketing efforts. Why? In many cases, they are addressing the symptoms rather than the causes of their customers issues. Predictive analytics can be used to uncover these root cause issues, so they can treat the disease, not just the symptoms.
Abstract: As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.
Abstract: In any competitive market, leveraging data to understand a customer s next move is essential. Thus, to achieve an advantage in customer marketing, companies have invested millions in customer intelligence systems. Despite this investment, many companies still struggle to increase marketing return on investment (ROI). This is due largely to the absence of an effective predictive analytics approach to customer data.