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Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific

click fraud  For example, if a click to your link happens 2 hours after the actual search occurred, one could safely assume that some form of caching has occurred and that the transaction did not happen in a live search environment. There are some risks for the publisher in discarding good transactions as some user sessions could run past the expiry time, yet most agree that the interest of the advertiser is paramount, and that the loss is minimal. This is Part Three of a three-part article on successful online Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » click fraud


RevTrax Announces New Offering Connecting Social Couponing With In-store Sales
RevTrax, a provider of an ominchannel promotions platform with the same name, announced the launch of RevTrax OpenShare, which will tie social coupon issuance

click fraud  be shared with a click, sharing the link or the URL. RevTrax locks down the coupons using proprietary security features, minimizing redemption fraud. The RevTrax OpenShare solution gives marketers a complete execution platform to digital, omnichannel coupon promotions. RevTrax stands out for its clear understanding of what is needed for a company to put together and execute a complete marketing campaign solution in the social era. Some vendors that promote themselves as having digital, omnichannel Read More...
How to Defend Against New Botnet Attacks
In 2008, botnets were responsible for 90 percent of spam. The ever-changing nature of botnets makes them hard to detect and even harder to defend against@and

click fraud  unexpected; why they shouldn’t click links in email; and why they must think twice about any unusual links they click. If you need a starting point, try circulating our video that shows how drive-by downloads work, described for a non-technical audience: http://video.google.com/videoplay?docid=-4094518401580008932 While showing this video in training classes, we have literally seen users’ jaws drop and eyes bulge in shock at how rapidly malicious scripts work - and those users then changed their Read More...
The Tangled Web: Silent Threats and Invisible Enemies
When cyber-criminals stage attacks on businesses with covert malware, spam, and scams that drain employee productivity, users aren’t aware they’ve been

click fraud  names), phishing, SEO spam, click fraud and distribution of adware and malicious programs. Any of these tactics can bring a cyber-criminal confidential data or allow them to offer criminal services that can be sold in the underground economy for big bucks. Botnets are a powerful tool for hackers . They can be used to send spam , harvest data and conduct distributed denial - of-service attacks against Websites . And the malicious software infecting PCs that are part of botnets is continuously being Read More...
Advertising Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.

click fraud  resulting in traditionally lower click through rates, but higher conversions ratios. For example if you are selling ECRM services in New Jersey, and are only capable of delivering your services in the US, then you may not want to list the single keyword ECRM . You would receive a high amount of clickthroughs, but from traffic that may not be interested in purchasing, or from users that you would not logistically be able to supply. This is a waste of advertising dollars. If you were to list keyword Read More...
Software Update: TEC Advisor
My recent post Bye-bye Beta announced that TEC Advisor, TEC’s online software evaluation and selection system, exited the beta phase. I highlighted its newest

click fraud  according to their preference. Click on the assigned color next to the vendor solution to change the color. The resulting comparative radar graphs, pie charts, bar graphs, and other reporting options will display results according to the chosen color scheme.   Define Your Business Needs More Easily In the “Prioritize Needs” tab, users create a requirement set that defines their business needs. On a scale ranging from “Not Important” to “Critical,” users create a profile reflecting their Read More...
TEC Research Shows Manufacturers Still Biggest ERP Shoppers
Since the 2008 economic crisis hit, many firms have been forced to cut back in order to keep their businesses afloat. Enterprise software spending is one area

click fraud  Software, October 2011–March 2012 (Click to expand) These findings aren’t surprising. Not only are manufacturing firms the traditional sweet spot for ERP vendors, but manufacturing was one of the hardest-hit sectors during the global economic downturn. Now that an economic recovery seems to have begun in earnest, manufacturers are looking for software solutions to help them stay efficient even as they take on new challenges. Figure 2 shows the top ERP features and functions that manufacturers requeste Read More...
Will a Tool Manufacturer and a Supply Chain Software Vendor
The merger of traditional brick-and-mortar manufacturer Illinois Tool Works with Internet-based Click Commerce is puzzling, but has some method to the madness

click fraud  the common stock of Click Commerce, Inc . (NASDAQ: CKCM) made many market insiders scratch their heads. ITW is a diversified manufacturer of highly engineered components and industrial systems and consumables, consisting of approximately 700 business units in 48 countries, with some 50,000 employees, and $12.8 billion (USD) in revenues. Click Commerce, for its part, has been a thriving provider of on-demand supply chain management ( SCM) solutions for a variety of worldwide industries. As part of the Read More...
Unlikely Acquisition Has Insiders Scratching Their Heads
The announcement in September 2006 that Illinois Tool Works Inc. had made an offer to acquire all of Click Commerce's common stock made many market insiders

click fraud  the common stock of Click Commerce . (NASDAQ: CKCM) made many market insiders scratch their heads. ITW is a diversified manufacturer of highly engineered components and industrial systems and consumables, consisting of approximately 700 business units in 48 countries, with some 50,000 employees, and $12.8 billion (USD) in revenues. Click Commerce, for its part, has been a thriving provider of on-demand supply chain management (SCM) solutions for a variety of worldwide industries. Part Five of the series Read More...
IntelliVIEW
The IntelliVIEW business information delivery platform radically transforms the end-user experience by providing business users the ability to personalize

click fraud  using simple point and click mouse operations. Users have the flexibility to visualize data in ways that best suits their needs using IntelliVIEW's 'flexible' reporting, 'user driven' dashboards and 'on demand' analysis capabilities. IntelliVIEW also transforms the way IT teams work by eliminating the significant IT overhead required to tailor information to meet dynamic business situations and the resultant delays for users. It achieves this by enabling users to easily interpret, extend or analyze their Read More...
ERP Showdown: Deltek Costpoint vs. Microsoft Dynamics AX vs. Oracle E-Business Suite
We looked at eight standard ERP modules. To eliminate any chance of bias, and to ensure a level playing field, all 3,600 criteria that make up the modules and

click fraud  questions at showdown@technologyevaluation.com . CLICK HERE FOR YOUR OWN FREE CUSTOM ERP COMPARISON Introduction More and more discrete enterprise resource planning (ERP) solutions are entering the marketplace these days. So we thought we'd shed some light on three of the most popular solutions for medium-sized businesses in the $25 million - $250 million (USD) range. Using TEC's ERP Evaluation Center , we compared Deltek Costpoint , Microsoft Dynamics AX , and Oracle E-Business Suite head-to-head, based Read More...
Invacare Optimizes Distribution Practices
Invacare is the leader in the manufacturing and distribution of innovative home and long-term care medical products. For Invacare, warehouse management was a

click fraud  of size. Invacare implemented Click Commerce’s Warehouse Management Solution to meet the unique requirements of its warehouse operations. Read More...
The Latest Phishing Threats and How to Stop Them
Learn about the latest phishing threats in Fraud Alert: Phishing The Latest Tactics and Potential Business Impact.

click fraud  Latest Phishing Threats and How to Stop Them Do you know the difference between business services phishing, blended malware threats, and SSL stripping? If you don’t, it could cost your company in money, lost customers—and public embarrassment. Protect your company, customers, and employees. Learn about the latest phishing threats in Fraud Alert: Phishing — The Latest Tactics and Potential Business Impact . You'll get the lowdown on all the ways cyber criminals are working hard to gain access to Read More...

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