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Software Functionality Revealed in Detail
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 click fraud


Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific

click fraud  For example, if a click to your link happens 2 hours after the actual search occurred, one could safely assume that some form of caching has occurred and that the transaction did not happen in a live search environment. There are some risks for the publisher in discarding good transactions as some user sessions could run past the expiry time, yet most agree that the interest of the advertiser is paramount, and that the loss is minimal. This is Part Three of a three-part article on successful online

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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How to Defend Against New Botnet Attacks


In 2008, botnets were responsible for 90 percent of spam. The ever-changing nature of botnets makes them hard to detect and even harder to defend against—and these compromised “robot” computer networks don’t seem to be going away in the near future. Learn about new and sophisticated botnets, how they can affect your business network, and the steps you can take to protect your company from a botnet attack.

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The Tangled Web: Silent Threats and Invisible Enemies


When cyber-criminals stage attacks on businesses with covert malware, spam, and scams that drain employee productivity, users aren’t aware they’ve been victimized. Rich media, open-source platforms, and social-networking sites are vulnerable to these threats. Learn how a hosted Web security and content filtering service intercepts all types of Web-borne attacks.

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Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising


Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

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RevTrax Announces New Offering Connecting Social Couponing With In-store Sales


RevTrax, a provider of an ominchannel promotions platform with the same name, announced the launch of RevTrax OpenShare, which will tie social coupon issuance and sharing to the point of sale. OpenShare allows marketers to deliver social coupons via any digital channel and track the usage to the in-store sale. The solution builds on RevTrax’s existing digital promotions platform

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Tis The Season for Call Center Fraud


To optimize customer buying experience and create a human connection to their brand, online retailers, or eTailers, increasingly turn to call centers. Although many eTailers invest in technology to thwart online fraud, many have ignored protecting their own call centers. Thus, these centers have not had the same level of fraud deterrence. Learn more about detecting call center fraudsters among a sea of valid shoppers.

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Going from Good to Great


Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing and search engine optimization (SEM and SEO), maximizing lead generation, increasing conversions, improving customer service, and engaging target audiences can take your Website from good to great—and help you maximize return on investment (ROI).

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PeopleSoft Programs Cause Headaches at Number of Universities


For the students at Northwestern University registration was supposed to be as easy as point and click, however, it turned into crash and burn.

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Supply Chain Management Vendor Finds Balance for Service Supply Chains


Click Commerce recognizes that the SCM playing field is highly competitive and fragmented. However, it believes it will remain competitive because its composite applications will create business process solutions that follow the current trend toward integrated suites of best-of-breed applications.

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Fraud Alert: Phishing-The Latest Tactics and Potential Business Impact


Phishing continues to grow and effect both consumers and businesses. Read this guide so that you are able to help protect yourself and your customers from these harmful attacks.

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One Vendor’s Mission to Make Service Businesses Click - Part 3


Part 1 of this blog series introduced ClickSoftware Technologies (NASDAQ: CKSW), which until recently had focused solely on workforce and service optimization software solutions for large field service companies. Gradually, via both internal development and a few appetizing acquisitions in 2009, the vendor added a few important growth engines, such as mobile computing solutions

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