Clickstream Data

SAS Puts the “E” in “Data”

by D. Geller ... We therefore strongly recommend a very careful selection procedure to identify all the ways that clickstream data can be used, either by itself or in ... http:/.../Research/ResearchHighlights/eCommerce/2000/03/news_analysis/NA_EC_DPG_03_27_00_1.asp - 9k - 2000-03-27 Summary: SAS Institute has applied its data mining technology to the Internet. The company released products that will help companies analyze and predict the behavior of Web surfers. The target customer is one with large volumes of enterprise data that come from a variety of sources.

Microsoft Hopes to Win Over Consumer Privacy Advocates

by L. Taylor ... use of demographic and personal information derived from Internet activities, it does nothing to prevent the misuse of prior clickstream data obtained without ... http:/.../research/researchhighlights/security/2000/08/news_analysis/na_st_lpt_08_09_00_1.asp - 10k - 2000-08-09 Summary: Microsoft aims to assist users understand privacy issues by embedding privacy agents into its web browser

It’s All About User Experience But, How Can We Measure User ...

by D. Geller ... and recommendations from WebCriteria's consultants; these analyses will take into account other sources of information such as clickstream data and measured ... http:/.../Research/ResearchHighlights/eCommerce/2000/08/news_analysis/NA_EC_DPG_08_14_00_1.asp - 10k - 2000-08-14 Summary: Now that everyone understands the importance of tuning websites to maximize the user experience, the industry is scrambling to figure out how to measure it. WebCriteria has ridden into town with its latest silver bullet.

What Good Is Information If Nobody Sees It?

by D. Geller ... between customer spending habits and the size of pictures of items that were looked at but not purchased pulls together transactions, clickstream data, and web ... http:/.../Research/ResearchHighlights/eCommerce/2000/06/news_analysis/NA_EC_DPG_06_16_00_3.asp - 11k - 2000-06-16 Summary: Keeping detailed historical information is a great idea in theory, but how can it be merged with current data to enable split-second decisions? Two companies partner to solve a significant problem in e-commerce.

Yet Another Crumby Cookie Story

by D. Geller ... That is, they collect your clickstream data and can provide information about both the aggregate and the individual behavior of your visitors. ... http:/.../Research/ResearchHighlights/eCommerce/2000/08/news_analysis/NA_EC_DPG_08_08_00_1.asp - 10k - 2000-08-08 Summary: Take a company with a simple and honest business model but without all of its privacy policies clearly stated and a second company which a gift for hyperbole. Mix well, bake at 350 degrees, and take out the faux cookie disaster story of the week. Serve with crow.

Informatica PowerCenter 5 Enables Enterprise Data Integration

by M. Reed ... The new architecture also provides native support for leading e-Business data types, such as XML and clickstream, as well as "substantial increases in ... http:/.../Research/ResearchHighlights/DataWarehousing/2001/04/news_analysis/NA_DW_MFR_04_05_01_1.asp - 9k - 2001-04-05 Summary: Informatica Corporation’s Informatica PowerCenter 5 is a platform for integrating data to be deployed in e-Business applications, analytic applications and data warehouses, including a wide range of data sources, from enterprise resource planning (ERP) systems such as SAP R/3 and PeopleSoft, to web log

Microsoft Eats its Own Dog Food With SQL Server 2000

by M. Reed ... In addition, the OLAP services allow clickstream analysis and Web data analysis in conjunction with Microsoft Commerce Server. User Recommendations. ... http:/.../Research/ResearchHighlights/DataWarehousing/2000/05/news_analysis/NA_DW_MFR_05_12_00_1.asp - 9k - 2000-05-12 Summary: Microsoft announced that they are running 20 critical internal systems, including their worldwide sales data warehouse, on SQL Server 2000. In the vendor world, this is referred to as “eating your own dog food”. As is the case with all software vendors lately, Microsoft is pushing e-commerce on the

Informix Decides to Start Analyzing Websites

by L. Talarico ... repository is then available for data analysis. Analytic capabilities within the front-end component include operations analysis, clickstream analysis, website ... http:/.../research/researchhighlights/ecommerce/2000/10/news_analysis/na_ec_ljt_10_13_00_1.asp - 10k - 2000-10-13 Summary: Informix, a leader in data warehousing and business intelligence software, has developed an application named i. Decide Web Success that promises to provide dot-coms and clicks-and-mortar organizations with a database independent platform for analyzing their web data.

What’s New in Microsoft SQL Server 2000

by M. Reed ... Integrated Data Mining: The ability to perform such tasks as clickstream analysis for web sites. Analysis services also provides ... http:/.../Research/ResearchHighlights/DataWarehousing/2000/06/research_notes/PN_DW_MFR_06_21_00_1.asp - 21k - 2000-06-21 Summary: SQL Server 2000, the next major release of SQL Server 7, is Microsoft’s SQL 7 release of its database both re-architected and re-written. Microsoft has high hopes for the latest version in a market that was worth $8 Billion in 1999, an 18% increase over 1998. What remains to be seen is whether it will

CRM is Busting Out Of Its Britches: Operational, Analytical, and ...

by Randy Garland ... their service personnel; it can help cmpanies perform so-called web clickstream analysis to ... it can do this with new, real-time technology using data stores and ... http:/.../Research/ResearchHighlights/Crm/2001/08/research_notes/TN_CR_RGG_08_27_01_1.asp - 17k - 2001-08-27 Summary: Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise applications, but not much beyond. Fast forward to 2001. CRM has gotten fat, and the fatter it gets, it becomes more difficult to understand, more expensive to buy, more dif