Documents » clinical trial advertising.
Abstract: The quarterly report on
advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of
advertising hasn’t dropped. The study also suggests that
advertising is more valuable than it was ever thought to be.
PubDate: 6/5/2000
Abstract: Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.
Abstract: A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.
Abstract: Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.
Abstract: As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.
Abstract: Internet advertising revenues grew again in the first quarter of 1999, to $693 million.
Abstract: Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure
Abstract: In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies such as DoubleClick and put to use in the Permission email area.
Abstract: In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.
Abstract: Retailers stand to gain significantly by implementing critical strategic changes to the promotional advertising aspects of their business. These changes can include integrating disparate promotions-related processes and merging existing data stores with creative systems, as well as creating expedited advertising in real time—thus extending the marketing reach of their promotions. The direct result: more efficient and effective promotions.
Abstract: “Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a Web site and expect it to boost business if nobody knows it exists? E-commerce must be supported with marketing and advertising. Learn about the other nine reasons why e-commerce fails and how you can overcome these pitfalls.
Abstract: The Association for Information and Image Management recently held a conference to educate organizations on the latest content and information management technologies. Among the key topics addressed were emerging trends in enterprise content management and the future of the Internet.
Abstract: BMC Software, (NASDAQ: BMCS), has released a new product called Web DBA, designed to provide what they refer to as “application service assurance™”. The product is still in beta, and currently only supports Oracle, and is available for download and trial over the web.
Abstract: When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success through its existing customer base will testify to the reliability of its enterprise integration and what remains, is to verify the product's ability to fit verticals needs.
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