Documents » clinical trials advertising.
Abstract: The quarterly report on
advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of
advertising hasn’t dropped. The study also suggests that
advertising is more valuable than it was ever thought to be.
PubDate: 6/5/2000
Abstract: Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.
Abstract: A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.
Abstract: Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.
Abstract: As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.
Abstract: Internet advertising revenues grew again in the first quarter of 1999, to $693 million.
Abstract: Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure
Abstract: In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies such as DoubleClick and put to use in the Permission email area.
Abstract: In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.
Abstract: Retailers stand to gain significantly by implementing critical strategic changes to the promotional advertising aspects of their business. These changes can include integrating disparate promotions-related processes and merging existing data stores with creative systems, as well as creating expedited advertising in real time—thus extending the marketing reach of their promotions. The direct result: more efficient and effective promotions.
Abstract: “Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a Web site and expect it to boost business if nobody knows it exists? E-commerce must be supported with marketing and advertising. Learn about the other nine reasons why e-commerce fails and how you can overcome these pitfalls.
Abstract: Integration of business processes between your enterprise and others presents unique challenges beyond the trials you face with enterprise application integration alone. And this 'B2B integration' becomes even more challenging as your trading partner community grows to include more partners and collaborative business processes. But what if we start over and take a fresh look at the problem?
Abstract: Choosing an on-demand customer relationship management (CRM) vendor can be a daunting task, especially for the price conscious consumer who lacks the budget for intensive research. A true CRM vendor should have pre-integrated sales, marketing, and customer support. Look for easy access to software free trials, and beware of hidden fees. Ultimately, researching the alternatives can save your company up to 50 percent of a solution’s total cost of ownership.
Abstract: The biggest single issue in ERP is the failure of a successful implementation. It is mind-boggling to continually encounter companies who make major ERP gaffes in this day and age, especially since most of the trials and tribulations of MRPII implementation were suffered and learned from in the early 1980's with alpha, beta and gamma releases. The pertinent question is what are the main causes of ERP failure and what can be done to prevent this from happening to you? There are twelve major reasons for why companies get bogged down or fail in implementing ERP. This white paper addresses them.
Abstract: SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.
Abstract: The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.
Abstract: Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.
Abstract: SAP is responding to the changing Internet marketplace by restructuring to develop flexibility and forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP. com
Abstract: SAPMarkets, the US dot-com spin-off of German ERP leader SAP AG, is partnering with Commerce One to build and sell software for online trading exchanges. This announcement comes only a month after its partnership with Nortel Networks for CRM product offering. SAP, owing to this alliance, has a chance to put content behind its extensive recent advertising campaign for mySAP.