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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 coca cola marketing case study


The Collaboration Advantage: Customer-focused Partnerships in a Global Market
Survey data shows that companies want to improve their strategic business partnerships. Reflecting on lessons learned from past business relationships, 60

coca cola marketing case study  relationships are largely transactional. Coca-Cola (US) is an example of a company that collaborates with its corporate customers. Anthony van der Hoek, Coca-Cola's director of strategy and business solutions, says that it partners with retailers. like Wal-Mart (US) and other food service customers around the world in what he calls a demand-driven value network . The network helps its partners make sure that the right product is in the right place, at the right time and at the right price . For

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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