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Making the Right Decisions with SCOR
In the relentless search for ever-improving returns on investment and market competitiveness, some of the world’s biggest corporations are applying a model

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Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » cognitive therapy techniques


Can You Bring Cost Down through Better Inventory Management?
In my previous blog I discussed two approaches to bringing down your cost: cost cutting and cost reducing, with regards to the overall supply chain network. The

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Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles

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Early Lean Adopters Embrace Technology
Many aerospace and defense (A&D) manufacturers are enjoying a competitive advantage because of early adoption of lean manufacturing tools. However, considerable

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Successfully Managing Contract Risk
Contractors and subcontractors are both exposed to risk within a project. Thus, it is equally important to both parties that formalized risk management be

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Emotional Intelligence and Sales Results: Closing the Knowing and Doing Gap
The challenge facing many sales managers and business owners is the transfer of selling skills that made them top sales producers. When you take on the role of

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Project Management Isn’t Enough for Your ERP Implementation
As we all know, many unique and time-sensitive activities occur in all areas of business, government, or even research. Those activities, regardless of their

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How Better Inventory Planning Can Unlock New Profit Potential for Distributors
Distributors increasingly play a value-added role in the supply chain. To remain competitive, they must rapidly react to the slightest changes in demand. But

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9 Key E-mail Strategies for 2008
Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail doesn’t necessarily drive more revenue

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Customer Analytics for Dummies (IBM Limited Edition)
In this e-book, take a look at the concepts for getting started with customer analytics and the specific techniques associated with it.

cognitive therapy techniques  customer analytics, customer loyalty, customer retention, predictive analytics, social media analytics, big data, data insights, customer behavior Read More
Optimizing the Supply Chain: Back to Basics
As economic conditions worsen, organizations are stumbling on variety of customer demands ranging from superior services to lower costs. These extra

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The Intelligence of Social Media (Part 2)
In the first part of this blog, I mentioned that sentiment analysis measures the polarity of opinion—positive, negative, or neutral—regarding a subject, a

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Quiterian Analytics
Quiterian Analytics is based on Advanced Analytics and Predictive Analysis techniques. The platform is known for providing an intuitive, simple and user

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The Five Stages of Global Sourcing: From Evolution to Revolution
Developing a core competency in global sourcing is one of the critical business initiatives for retailers and channel masters. By understanding exactly how

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Enabling Security in the Software Development Life Cycle
When companies discover new security vulnerabilities, they must retrofit the affected software with an appropriate patch and fend off the wrath of customers

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