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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 collaboration marketing


Information Management and Collaboration
Information management systems facilitate the management of internal corporate documentation and information, Web site content, group collaboration, and

collaboration marketing  Management and Collaboration Information management systems facilitate the management of internal corporate documentation and information, Web site content, group collaboration, and learning materials. These systems are built as central repositories that hold content, metadata, accessibility and workflow rules, and supporting information. Organizations that establish processes and disciplines around these systems can ensure smooth and efficient acquisition, maintenance, delivery, and archiving

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » collaboration marketing

Clarizen-Bringing Social Collaboration to Project Management


Some folks will say that the way people work nowadays is broken—i.e., that collaboration actually takes place on Mars while the actual work happens on Venus. Traditional project management software has failed to cater to companies that are staffed with people with different skills who are scattered throughout the world. What is missing is a tool that truly manages work in today’s borderless

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PLM: A New World of (More) Collaboration and Innovation


It used to be the case that PLM was perceived as being principally about CAD tools and 3D drawings and complex technical specs that no one really understood except the geekiest of PLM geeks. This perception was justified, to an extent. After all, PLM and CAD tools can be complicated, engineers and designers tend to operate in highly specialized environments, and there's a common misconception

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Overcoming Barriers to Collaboration with Trading Partners


These days, there is increasing pressure on companies to become more efficient and reduce the bottom line. Improving communication with suppliers, partners, and customers can dramatically optimize business processes and increase responsiveness. But how can you easily improve these channels of communication? Web-based enterprise resource planning (ERP) systems that support Web 2.0 collaboration tools can help. Learn more.

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Company Makes Good On B2B Collaboration


Logility recently announced financial results for the third quarter ended January 31, 2000 and seemingly escaped the market turmoil that pummeled other enterprise applications vendors.

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Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

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Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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Cloud Collaboration Platform as Enterprise Game Changer


With the advent of cloud Collaboration services, organizations finally have available much wanted agility, while employees can seamlessly exchange information and track knowledge among themselves and also with their customers and partners. Read this white paper to learn about the challenges faced by vendors in this space, and details on some of the cloud-based collaboration platforms for enterprises on the market today.

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