Documents » comment faire le reporting de canal impact sales et marketing.
Abstract: Today's usage of Decision Support Systems (DSS), combined with vetted knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
Abstract: Analysis and
reporting services are an important part of the enterprise resource planning process. Microsoft Dynamics NAV has been designed to give users options for optimal analysis and
reporting, and to leave room for partners to provide customized solutions. With the correct
reporting tools and Microsoft Dynamics NAV, practical analysis and
reporting is available and adaptable to individual users’ needs.
PubDate: 8/28/2006 11:02:00 AM
Abstract: Business reporting is a priority for IT and business users at midsize companies. These companies, lean on resources, need a single reporting solution that addresses a full range of reporting requirements and users. Discover complete reporting solutions that can recognize and accommodate different kinds of users, provide complete coverage for all types of reports, and access all enterprise data, regardless of the source.
Abstract: Best practices for reporting have often been overlooked. Most of the time we focus on eye candy—such as dashboards—and overlook report generation and report production, which are crucial concepts at the heart of business intelligence (BI). Learn more about the current reporting situation, and learn about ways to use reporting tools to improve the reporting processes in your company and make them more efficient.
Abstract: Marketing and sales teams have long disputed who’s responsible for converting leads into sales opportunities. Marketing argues that it has generated leads and tosses them over to sales, while sales complains the leads aren’t qualified. Learn how to convert more leads into sales with five key strategies, starting with encouraging sales and marketing to work together. Better lead management means you can win more deals.
Abstract: Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.
Abstract: Find out why ad hoc reporting has become a critical component of the business intelligence (BI) environment—and learn how easy it is to make this type of analysis possible for the everyday business user. Along with an overview of the benefits of ad hoc reporting, this white paper will show you how the New York City Health Department makes reporting easy for its users, while eliminating the backlog of report requests for IT.
Abstract: Organizations need to strike a balance between global and local reporting requirements. This is particularly challenging, as a lack of flexibility in data structures adversely impacts both business development and local reporting. Organizations must thus focus on harmonizing the global model and data structures, and assist local entities in designing for local requirements—thereby providing one data source for reporting.
Abstract: Tracking and reporting stimulus fund spending are difficult tasks for chief information officers (CIOs). The US government’s accountability demands are forcing organizations that are spending American Recovery and Reinvestment Act (ARRA) funds to analyze floods of data. Discover how automated ARRA reporting systems can help you comply with reporting requirements without excessive labor costs or data management headaches.
Abstract: Manufacturers and service companies are facing a blackhole in sales lead management: costing sales. By using a workflow for lead and opportunity management, that efficiently routing and tracking sales, sales efficiency will increase and produce a bigger pipeline, and more sales will be closed.
Abstract: The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target market is almost exclusively business-to-business (B2B), with the individuals often being decision makers high up the corporate ladder. Find out how to reach this difficult target, with prospecting methods and tips for making more complex sales.
Abstract: The Internet offers a wealth of information for buyers, who can window-shop from their desks. Power has shifted to buyers, who no longer need to rely on salespeople for information. But sales managers can use Sales 2.0 to tap into these new buying habits to instantly interact with prospects and provide personalized service. Find out how Sales 2.0 can help you instantly view and serve prospects entering your online store.
Abstract: To work through all the issues necessary to improve sales performance, executives have a number of options for leveraging people and knowledge. However, an area that shows significant potential for helping sales teams meet or exceed their goals is the effective alignment of sales process and technology. Executives looking to optimize performance should consider this approach to achieve their goals.
Abstract: Endress+Hauser (e+h), an international group of specialists for measurement devices and automated solutions for industrial process engineering, implemented both mySAP CRM mobile sales and e-selling capabilities to reinforce its market- and customer-focused orientation. As a result, it saw a stronger field sales force and increased sales through the Internet.
Abstract: What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.
Abstract: When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.
Abstract: To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.
Abstract: For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
Abstract: Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program.
Abstract: Sales benchmarking is a diagnostic discipline that objectively identifies opportunities for sales-related performance improvement and enables best-practice solutions. This Sales Benchmarking Primer includes two important chapters from the best-selling book Making the Number—and provides a process-based framework for marketing and sales that can help your company survive and prosper in an unstable economy.