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Abstract: Search engine
marketing (SEM)? We’re talking about tactics for
Web site promotion—increasing both a
site’s visibility to Google (and other search engines) and the
site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a
site. Learn more about how to develop an effective SEM process.
PubDate: 8/10/2009 2:31:00 AM
Abstract: The Web has become a vast potential business asset for many companies today. But while business users have the vision, it’s the IT department that actually creates and deploys the Web application. This often raises the question of Web site ownership. Empowering both parties with the right tools to match their respective skills can help address this question—and many others—for businesses in this confusing situation.
Abstract: The evolution of interfaces to web content has changed the way companies manage their web sites. On one hand, it's easier than ever to manage digital content. But on the other, with the advent of Web 2.0, there's still a lot you need to know to maximize your web content—and your sales and customer relationships. Learn how software-as-a-service (SaaS) can play an important role in your web content management strategies.
Abstract: As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals.
Abstract: Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.
Abstract: The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback.
Abstract: The number of leads captured from conventional channels is steadily declining due to the increasing importance of web sites. While Web analytic and e-mail marketing solutions provide useful data, they do nothing to capture leads. If there was a service that could prospect all your web site visitors, would you use it? Find out how LEADSExplorer is helping businesses convert their web visitors into potential leads.
Abstract: Successful businesses start with a plan, and begin with the end in mind. A Web site is no different—it simply functions in the online world, rather than the physical world. The Australian government tells us that over 11 million Australians frequently use the Internet—why not take advantage of this? Here are seven key strategies that can help you decide what type of environment to create as you plan your online business.
Abstract: Your web site can be your best marketing and sales tool in a global market. Stale content, however, isn't useful to visitors—so you have to make sure your site is constantly updated. How can you reduce the time and financial expense of using multiple systems and multiple forms of content to revise your site? A software-as-a-service (SaaS) content management system (CMS) might be the solution you're looking for. Read more.
Abstract: IBM Lotus Web Content Management software is IBM’s Web content management system offering. Lotus Web Content Management software provides tools to apply business rules and processes to content, helping to ensure that specific information assets from across the enterprise are delivered via Web sites and portal. This factsheet provides a detailed overview of key Lotus Web Content Management features.
Abstract: What are the common reasons for the failure of the majority of Web sites? Web development companies should focus more on the strategy behind the Web site, and on how to attract more clients and improve internal operational efficiencies through the Web. Find out tips on how you can change your Web marketing strategy to achieve high return on investment (ROI) from your Web site, with minimal effort.
Abstract: For those looking for a computer maintenance management system (CMMS) vendor, the Web is often the first place to start. There are a number of web site features one should examine in order to maximize web site visits. Reprinted with permission from Plant Engineering and Maintenance magazine.
Abstract: “It’s like looking for a needle in a haystack!” That saying and Internet site searches go together like ham and eggs. To help maximize search effectiveness, many online retailers are now establishing competitive advantages through site search analytics. By manufacturing and analyzing search content, they’re improving the relevancy of search results, thus closing the gap between searching and finding—and buying.
Abstract: The Web has forever changed the global business landscape, and often a company’s web site is its most valuable tool to generate revenue. In fact, for many Internet-based businesses, it’s their only tool. As such, it’s vital to go beyond basic navigation to provide site visitors with a direct path to the information they seek. Find out how to leverage the full potential of search technology in four commonsense steps.
Abstract: What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.
Abstract: When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.
Abstract: To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.
Abstract: For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
Abstract: Thousands of new Web sites appear every day. Many of them, however, are destined to have limited impact on the businesses they represent. Yet there are businesses with Web sites that have transformed their operations by additional lead generation, customer satisfaction, or online sales. How can you differentiate your Web site and ensure it brings you a solid return on investment—and boosts your sales? Find out more.