During its international e-business conference, SAPPHIRE, SAP displayed a bullish attitude, contradicting the current market malaise. SAP touts a multi-pronged answer to prevailing heterogeneous IT environments. The company is staking its future on five pillars - exchanges, portals and the three extended-ERP applications: customer relationship management (CRM), supply chain management (SCM), and product life-cycle management (PLM).
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within mySAP CRM enable companies to commit to customers' needs in real time and to deliver on their promise. A third option is to run one central mySAP CRM solution servicing multiple business units, whether they are running different SAP or non-SAP back-end enterprise resource planning (ERP) systems. This scenario enables companies to consolidate customer data and information from various systems, geographies, partners and so forth into one information hub, allowing all employees to strategically and